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AMERICANS LIKELY TO TRAVEL THIS FALL, BUT LAST FALL'S EUPHORIA IS MISSING

 WASHINGTON, Aug. 31 /PRNewswire/ -- Americans very likely to travel for pleasure this fall outnumber by 2:1 the ones who aren't, but the margin has greatly diminished from last fall, according to Travel Industry Association (TIA) President Edward R. Book.
 "Last fall's election climate boosted the public's optimism and expectations, but economic uncertainty still persists. Our survey results from both years capture this feeling of euphoria and its demise," commented Book. "But, summer travel was strong and indications are that Labor Day weekend -- the traditional start of fall -- will be too. Also, travelers feel good about their own pocketbooks. I feel assured that travel will continue to grow this fall -- slowly but steadily."
 Forty-four percent of Americans say they are "very likely" to take a pleasure or vacation trip this fall as revealed by TIA's Travelometer, a seasonal survey of what Americans think about the U.S. economy and how it will relate to their travel plans. This is down from 54 percent in the fall of '92.
 Likelihood to travel for business or a convention is down this fall too with six out of 10 Americans responding they are "not at all likely" to travel on business this fall. Last fall five out of 10 responded similarly. However, among the segment of travelers who are "very likely" to travel on business this fall, their intentions have remained stable from last fall.
 Compared to fall 1992, more U.S. residents now feel the economy will be "worse" through November (27 percent in 1993 vs. 20 percent in 1992). In contrast, the proportion expecting their personal financial situation to deteriorate remained stable at 7 percent from last fall. Almost one- half of U.S. residents (47 percent) do not plan to buy a major item (e.g. house, car, household appliance, furniture) this fall. Thirty-six reported the same last fall.
 TIA's research affiliate, the U.S. Travel Data Center surveyed by telephone a representative sample of 1,500 U.S. adults for Travelometer to discover if they had taken a trip of 100 miles or more away from home in the past 12 months. Of this sample, approximately 75 percent of the projected adult sample or 142.0 million responded they had. Travelometer is based on their responses.
 TIA is the national, non-profit organization representing all components of the $380 billion travel industry. TIA's mission is to promote travel to and within the United States.
 -0- 8/31/93
 /CONTACT: Dexter Koehl or Shawn Flaherty of the Travel Industry Association, 202-861-6355/


CO: Travel Industry Association ST: District of Columbia IN: LEI SU:

DC-KD -- DC010 -- 7455 08/31/93 11:17 EDT
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Date:Aug 31, 1993
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