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AMERICAN GREETINGS PLANT A TREE PROJECT FOR ARBOR DAY

 AMERICAN GREETINGS PLANT A TREE PROJECT
 FOR ARBOR DAY
 CLEVELAND, April 22 /PRNewswire/ -- American Greetings Corp. realizes the importance of a greener world where trees and plants thrive to provide shelter, beauty and cleaner air.
 To dramatize the company's commitment to the environment, it will present 3,000 employees at its Cleveland world headquarters with white pine seedlings to take home and plant in their yards. The trees will be distributed free to American Greetings employees on April 24, which is Arbor Day.
 The City of Cleveland's Department of Urban Forestry has agreed to accept any donated or leftover seedlings that day and will nurture them in the city greenhouse until the trees are mature enough to be transplanted to Cleveland's park system. Cleveland is known as the "Forest City" and has a system of forested parks that ring the city to form an "Emerald Necklace."
 American Greetings conceived the idea in conjunction with the Mead Corp., a major supplier of office products such as paper. Mead is donating the seedlings, which are 14-16 inches tall and are packaged in reusable and recyclable plastic tubes to retain moisture.
 The trees, which grow about two feet per year and can reach 80 to 100 feet, will absorb carbon dioxide and help clean the air. The trees were nurtured at Mead's woodland operation in Michigan.
 American Greetings is the world's largest publicly owned manufacturer and distributor of greeting cards and related personal communications products.
 -0- 4/22/92
 EDITOR NOTE: The media is invited to cover the seedling distribution at American Greetings' world headquarters at 10500 American Road, Cleveland, from 8:30 to 9:30 a.m. April 24.
 /CONTACT: American Greetings Corporate Communications, 216-252-4941/ CO: American Greetings ST: Ohio IN: REA SU:


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Publication:PR Newswire
Date:Apr 22, 1992
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