AMERICAN FAST-FOOD CHAINS INVEST IN POLAND.In an effort to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. increasing demand for fast food, leading international chains are moving ahead with ambitious expansion plans in Poland. This will lead to more than 1,000 new restaurants opening by the end of the decade. American Restaurants is the largest private fast-food restaurant operator in Poland. It manages a network of more than 100 Kentucky Fried Chicken Fried chicken is chicken which is dipped in a breading mixture and then deep fried, pan fried or pressure fried. The breading seals in the juices but also absorbs the fat of the fryer, which is sometimes seen as unhealthy. and Pizza Hut restaurants in Poland, and 15 in the Czech Republic Czech Republic, Czech Česká Republika (2005 est. pop. 10,241,000), republic, 29,677 sq mi (78,864 sq km), central Europe. It is bordered by Slovakia on the east, Austria on the south, Germany on the west, and Poland on the north. . In 2000, the company's sales totaled US$71.9 million, and its outlets attracted more than 40 million customers. The target market is urban youth and young adults in middle- to upper-income brackets brackets: see punctuation. . Management recently announced that it plans to open 1,000 more restaurants by 2010. The company has implemented a 3-year plan under which it will invest US$75 million in Poland, opening 100 new restaurants in that period. To date, new restaurant development has been in the Warsaw metropolitan area, but there will be greater emphasis on outlying out·ly·ing adj. Relatively distant or remote from a center or middle: outlying regions. outlying Adjective far away from the main area Adj. 1. urban areas over the next few years. So far American Restaurants has invested $77 million in Poland. "In the coming years, we plan to develop our restaurant network in Poland still further, becoming the unquestioned leader on the market," Henry McGovern, president of American Restaurants, told The Warsaw Voice Warsaw Voice: Polish and Central European Review is an English language newspaper printed in Poland, concentrating on news about Poland and its neighbours. First released in October 1988, it is a general news magazine with sections on political, economic, social and cultural news . By the end of this year, the company plans to launch 30 new restaurants, including Burger King outlets acquired in March from International Fast Foods Poland. As a result of the increase in the number of restaurants, management anticipates a 25 percent increase in sales over the next year. |
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