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AMERICAN EXPRESS RECEIVES HARCOURT BRACE CPA DIGEST 50 AWARD.


MINNEAPOLIS--(BUSINESS WIRE)--Feb. 4, 1997--

Company is one of 50 accounting firms nationwide recognized

for outstanding practice development performance

American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  has been named a recipient of Harcourt Brace Professional Publishing's 1996 Digest 50 Awards sponsored by CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000.  Digest newsletter. Now in its tenth year, the award honors 50 of the nation's finest small-and medium-sized CPA firms for developing and implementing innovative strategies to overcome business obstacles and ensure continued growth.

"American Express is honored to be recognized by Harcourt Brace as `one of the finest CPA firms in the country,'" said Bob Basten, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of American Express Tax and Business Services. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Basten, the company was recognized for several innovative programs designed to improve customer satisfaction, recruit and retain employees and maintain and improve profitability. Some of the programs recognized include:

-- Keeping Clients for Life, a 15-week employee training program

which lays a strong foundation for building a client-focused

culture.

-- Performance Coaching, which sets clear personal performance

objectives for each employee and outlines how their

individual efforts contribute to the overall success of the

practice.

-- Expanding services to meet the needs of businesses, including

employee benefits, business consulting, tax planning Tax planning

Devising strategies throughout the year in order to minimize tax liability, for example, by choosing a tax filing status that is most beneficial to the taxpayer.
 and

compliance, accounting and bookkeeping, retirement planning

and administration, estate planning Estate Planning

The overall planning of a person's wealth, including the preparation of a will and the planning of taxes after the individual's death.

Notes:
Contrary to popular belief, estate planning involves much more than preparing a will, and it is not only for the
 and litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 support.

-- Written Service Guarantee for accounting and tax preparation

services. This unique program unconditionally guarantees

a client's satisfaction, or the client is not expected to pay.

"Even growing as fast as we are, our focus has always been on the client," noted Basten. "Our growth strategy is founded in providing the services our clients need in an outstanding, client-focused manner. It's rewarding to be recognized for our efforts and achievements."

American Express Tax and Business Services -- a subsidiary of the American Express Company -- is one of the nation's largest and fastest-growing small business advisory firms providing business, tax and financial advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
. Founded in 1986, the company currently is the nation's 21st largest accounting firm, according to Accounting Today, with more than 45 offices in 21 states.

CONTACT: Marta von Loewenfeldt

American Express Financial Advisors

612/671-0625
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 4, 1997
Words:345
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