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AMERICA WEST AIRLINES INTRODUCES NEW EMPLOYEE UNIFORMS

 PHOENIX, Dec. 13 /PRNewswire/ -- America West Airlines' (NASDAQ: AWAQC) employees will offer a sneak preview of the company's new uniforms tomorrow at the carrier's hubs in Phoenix, Las Vegas and Columbus. Uniformed employees will perform "freeze modeling" in a festive atmosphere at each location. At all other locations, America West employees will celebrate as they begin wearing the company's new uniform Wednesday, Dec. 15, 1993. Uniformed workgroups include customer service representatives, flight attendants, passenger service supervisors, inflight supervisors and special service representatives.
 "Things are looking great at America West," said Frank M. Schubert, vice president of customer services. "Our employees will be sporting a distinctive look with sharp, new uniforms. Our Columbus hub is growing dramatically with new America West Express service additions which increase our operations there from 31 daily departures to 65 daily departures, including 36 jet flights. In addition, we reported record financial results in the third quarter and are one of only two major airlines to be profitable in each quarter this year."
 Linda Gillman, facilitator of the Uniform Council, said, "The new look that we are presenting to our customers is an important facet in developing and maintaining our professional image. We are proud to introduce this unique new uniform which distinguishes us from our competition with attractive new principal colors of navy and sage and exciting optional items including walking shorts, slacks, jumpers and button covers for females."
 Gillman continued, "The introduction of a new uniform is the first change in the airline's uniform in our 10-year history. With more than 15 million customer contacts each year, our employees' appearance has a powerful impact on the impression customers form of America West." Gillman noted that the principal colors of the current uniform are burgundy and taupe.
 The development of America West's new uniform has been a long process. A team of employees and management personnel formed the Uniform Council in 1990 with direct input from various uniformed workgroups. The program was put on hold in 1991 as part of the airline's overall effort to control costs. This program was reactivated in 1992 as the company's operating performance improved. The Uniform Council met monthly to conceptualize the design of the uniforms with direct input from Fashionaire Apparel Inc., of Chicago, the manufacturer.
 -0- 12/13/93
 /CONTACT: Daphne Dicino, senior director of corporate communications, of America West Airlines, 602-693-5729/
 (AWAQC)


CO: America West Airlines ST: Arizona IN: AIR SU:

JL-EH -- LA018 -- 3170 12/13/93 12:34 EST
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Publication:PR Newswire
Date:Dec 13, 1993
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