AMERICA ONLINE ANNOUNCES THE LAUNCH OF NEW ONLINE HEALTH AREA
The Better Health and Medical Forum With the Addition of MEDLINE
VIENNA, Va., Oct. 12 /PRNewswire/ -- America Online, Inc. (Nasdaq-NNM: AMER) announced today that it has created a Health Area to provide information and resources about healthcare, fitness, and well being to its more than 3.5 million members. In response to some of the most common and pressing health care topics confronting American families today, America Online offers consumers a wealth of online information and resources. AOL members can access the new area online at keyword: Health.
Health ResponsAbility System's Better Health & Medical Forum is an integral part of America Online's new Health Area, offering a home medical guide, information about men's, women's, and children's health, addictions, and alternative medicine. In a related announcement today, The Better Health & Medical Forum announced it will provide AOL members access to MEDLINE, through the National Library of Medicine, the world's leading bibliographic database of medical information.
"It's a unique combination of professional medical information and community that draws members to The Better Health & Medical Forum," said Ted Leonsis, President of America Online Services Company. "We have created our Health Area to showcase this service and to expand its scope. Healthcare is the top priority for all Americans and we are proud to serve this need so comprehensively."
Offering factual information through databases and access to the National Library of Medicine's MEDLINE, general updates through areas such as the first on-line, interactive magazine, "HealthFocus," and interpersonal communication through more than 1,000 message boards and on-line self-help groups, The Better Health & Medical Forum has tapped into the complicated needs of a public that senses a loss of control over a system with a powerful impact on the lives of families. At the same time, the service addresses communication needs of medical professionals, who seek opportunities to discuss concerns and ideas through public as well as peer forums.
"For the first time in history, consumers have access to MEDLINE in a low cost, easy-to-use manner. There are no premium prices. No hidden surcharges. MEDLINE's extensive content, coupled with the opportunity to connect with other individuals with similar life challenges, is a powerful combination for empowerment and informed health care decision making," said Elin Silveous, President of Health ResponseAbility Systems. "People helping people is what our dynamic, caring online community is all about."
AOL's New Health Area houses over 30 community forums that span a variety of topics and special interest groups from AIDS to fitness to women's health. Content, community and mutual support are at the heart of the forums which feature easy-to-access sites on the World Wide Web, message boards, chat rooms, software libraries, and information from national voluntary health organizations. The area also details information about the more than 100 monthly online mutual support groups that meet in the Personal Empowerment Network's conference and chat rooms.
Members can also access health related content from magazines including Scientific American, Elle, BackPacker Online, Bicycling Online, Consumer Reports, Woman's Day, and later this month, Health Magazine. Later this month, AOL will expand its health offerings by giving members access to Merriam-Webster's Medical Dictionary and a drug reference handbook.
America Online, Inc. (Nasdaq symbol: AMER), based in Vienna, VA is the largest and fastest growing provider of online services in the U.S. with the most active subscriber base. AOL offers its 3.5 million subscribers a wide variety of services, including electronic mail, conferencing software, computing support, interactive magazines and newspapers, and online classes, as well as easy and affordable access to services of the Internet. Founded in 1985, AOL has established strategic alliances with dozens of companies, including Time Warner, ABC, Knight-Ridder, Tribune, Hachette, IBM and American Express. Personal computer owners can obtain America Online software at major retailers and bookstores, or by calling 1-800-827-6364.
/CONTACT: Anne Delaney of The Weber Group, 617-520-7056, or Rodeo II@aol.com; or Margaret Ryan of America Online, 703-883-1625, or Margaret@aol.com/
CO: America Online; The Weber Group ST: Virginia IN: CPR HEA SU: PDT
KW -- DC023 -- 5695 10/12/95 12:32 EDT
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|Date:||Oct 12, 1995|
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