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AMERICA'S LOVE AFFAIR WITH BAKING SODA.


Byline: Hal Kahn Knight-Ridder Tribune News Wire

OK, we've put baking soda baking soda: see sodium bicarbonate.  in our refrigerators, our mouths and our armpits. Now it's heading for the most tender territory of all: babies' bottoms.

Drypers is adding baking soda to all of its disposable diapers and training pants. Its slogan - ``With Drypers, All You Smell Is Success'' - may be a stretch, but it's likely to tempt tempt  
v. tempt·ed, tempt·ing, tempts

v.tr.
1. To try to get (someone) to do wrong, especially by a promise of reward.

2.
 moms and dads who are weary of being greeted by early-morning stink bombs.

Looking at the way baking soda has migrated from a corner in the kitchen cabinets to the bathroom, living room and even the cat's litter box A litter box, sometimes called a "sandbox", "sand box", "litter tray", "litter pan", "catbox", or "cat box" is an indoor feces and urine disposal box for cats (as well as rabbits and other pets that naturally or through training will make use of such a repository) that are  is a good way to understand what consumers want - and don't want - in their lives. Baking baking: see cooking.
baking

Process of cooking by dry heat, especially in an oven. Baked products include bread, cookies, pies, and pastries.
 soda's long heritage as a trusted home remedy A home remedy is a treatment to cure a disease or ailment that employs certain spices, vegetables, or other common items from the kitchen. Home remedies may or may not have actual medicinal properties that serve to treat or cure the disease or ailment in question, as they are  lets it provide psychological comforts that, when combined with its utilitarian appeal, put it in almost every U.S. home.

Including baking soda certainly isn't the only way to stir friendly feelings about a product, but it is one of the most widely accepted.
COPYRIGHT 1996 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:L.A. LIFE
Publication:Daily News (Los Angeles, CA)
Date:Jul 22, 1996
Words:171
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