AMD64 Technology and CineForm Software Delivers Real-Time High Definition Video Editing on Feature Film 'Dust to Glory'.SUNNYVALE, Calif. -- "Only on AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. 64" breakthrough in film making achieved with CineForm's Prospect HD online digital intermediate technology AMD (NYSE NYSE See: New York Stock Exchange : AMD) announced today that dual AMD Opteron(TM) processor-based workstations from BOXX Technologies were used exclusively with CineForm's Prospect HD(TM) for Adobe(R) Premiere(R) Pro throughout the post-production process to finish the feature film "Dust To Glory" now playing in theaters. "Dust To Glory", a film by BronWa Pictures and an IFC (Internet Foundation Classes) A class library from Netscape that provides an application framework and graphical user interface (GUI) routines for Java programmers. IFC was later made part of the Java Foundation Classes (JFC). See JFC, AFC and AWT. See also ICF. Films release, chronicles the notorious and dangerous Tecate SCORE Baja 1000 race in Mexico. "Dust To Glory" broke new ground when choosing AMD64 technology to power Prospect HD, a compressed digital intermediate online format for real-time high-definition (HD) editing, color correction Altering the colors in an image in order to print or display it properly or for special effects. Depending on the application, color correction can be a significant problem if the resulting image must be approved or a purchase is made because of color choice. and final film out. Never before has a film intended for broad theatrical release used a compressed digital intermediate format throughout its online workflow. The matching of these technologies and the success of the implementation on "Dust To Glory" represents a breakthrough in the film making process. By putting more power in the hands of the creator and eliminating the need for expensive, proprietary, post-production equipment, innovative software like Prospect HD on AMD64 technology increases creative freedom in the post-production process. AMD64 technology with Direct Connect Architecture running on the Microsoft(R) Windows(R) XP operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. allows significantly greater memory addressing capability to handle and manipulate large, high-definition data sets. The increase in raw processing power allows software like Prospect HD to literally replace specialized video processing Video processing techniques are used in video codecs, video players and other devices. For example—commonly only design and video processing is different in TV sets of different manufactures. hardware typically used to perform these expensive and time consuming tasks. "Prospect HD software, which was originally developed on a competing dual-processor PC architecture, balances both high memory bandwidth Memory bandwidth is the rate at which data can be read from or stored into a semiconductor memory by a processor. Memory bandwidth is usually expressed in units of bytes/second, though this can vary for systems with natural data sizes that are not a multiple of the commonly used and fast arithmetic processing. But we soon discovered that CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. memory bandwidth limitations would not allow us to reach real-time performance, meaning we didn't have a viable product. By simply moving our software to a dual AMD Opteron processor-based workstation from BOXX Technologies we immediately gained a 50% performance increase - without further optimization - which was more than enough for us to achieve real time," said David Taylor David Taylor or Dave Taylor can be one of several persons: Sports people
"We broke every rule in delivering a high-quality HD master for the film print," said Jacob Rosenberg, online editor and supervisor for "Dust To Glory". "The CineForm Intermediate running on AMD64 provided flawless reliability and stunning visual quality through multiple recompressions, holding true to the original source quality. The processor speed enabled me to edit with multiple streams of HD in real-time. Making changes in the eleventh hour, the real-time performance with the AMD64 processor made a huge difference in productivity." "AMD's mission is to remove technology barriers in the creative process and make it easier for story tellers to work their magic," said Charlie Boswell, director of Digital Media and Entertainment at AMD. "CineForm's breakthrough online DI workflow with Prospect HD takes advantage of the superior AMD64 architecture and delivers unprecedented production power to match artistic inspiration Inspiration in artistic composition refers to an irrational and unconscious burst of creativity. Literally, the word means "breathed upon," and it has its origins in both Hellenism and Hebraism in the west. at a fraction of the cost of standard post-production editing equipment. Anybody creating home videos on an AMD64 processor-based PC can access the same technology that is revolutionizing movie making in Hollywood." For more information about how Dust To Glory was made using CineForm software, please logon to: http://www.cineform.com/press/rel-DustToGlory.htm About AMD64 AMD64 evolves the industry-standard 32-bit x86 architecture The generic term x86 refers to the "CISC" type instruction set of the most commercially successful CPU architecture[1] in the history of personal computing, used in processors from Intel, AMD, VIA, and others. to support the demanding 64-bit environment and enables next-generation functionality and productivity today. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to high-performance 64-bit applications. Designed from the ground up to support multi-core capability, future AMD64 dual-core processors will amplify the elegance and power of AMD's current single-core solutions. The AMD64 architecture is also designed to enhance the security of your computing environment by integrating Enhanced Virus Protection Enhanced Virus Protection, often abbreviated as EVP, is a proprietary technology used by AMD which attempts to prevent malicious computer code from being executed without the user's knowledge or permission. technology enabled by advanced anti-virus features in Windows(R) XP Service Pack 2 and Windows Server See Windows Server 2008, Windows Server 2003, Windows Home Server, Windows 2000 and Windows NT. 2003 Service Pack 1. Since the introduction of the AMD64 architecture in 2003, the AMD Opteron(TM) processor for servers and workstations and the AMD Athlon(TM) 64 processor for desktop and notebook computers have earned more than 80 awards for innovation and performance, and the support of more than 2,000 OEMs, hardware and software developers, system builders, and distributors. About AMD AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com. AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Microsoft and Windows are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners. |
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