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AMD to Provide Transmeta Efficeon Microprocessor Supporting Microsoft FlexGo Technology in Emerging Markets.


SUNNYVALE, Calif. & SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif. -- Specialized Efficeon Microprocessor Designed to Support Pay-as-You-Go Personal Computing Refers to users working on their own computers rather than a terminal to a mainframe. Sometimes, the term refers to using computers at home for work and/or entertainment in contrast to business use only. See personal computer.  Platforms Enabled by Microsoft FlexGo FlexGo is a technology developed by Microsoft to enable users to pay for using a fully-featured personal computer based on the amount of time it used for, similar to pay as you go for cell phones. Another method of payment would be a monthly subscription.  for Emerging Markets

AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips.  (NYSE NYSE

See: New York Stock Exchange
:AMD) and Transmeta Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:TMTA TMTA Transmeta (stock symbol)
TMTA Texas Music Teachers Association
TMTA Tennessee Mathematics Teachers Association
TMTA Truro Morlaix Twinning Association (UK) 
) today announced that they have entered into an exclusive agreement under which AMD will market and provide the recently announced specialized version of the Efficeon(R) microprocessor in emerging markets. The AMD Efficeon microprocessor was specifically designed by Transmeta to provide a secure hardware foundation for FlexGo, Microsoft Corp.'s new technology that enables pay-as-you-go and subscription computing The Subscription Computing model was developed by IBM research.

Providers that supply not only network access and a foundation suite of applications but also the complete user environment -- including all customer premises equipment -- as a package for a monthly subscription.
 models. The AMD Efficeon offers robust CPU-level security that delivers asset protection in a product that is available today to meet the needs of the new business models enabled by Microsoft FlexGo.

Microsoft's FlexGo technology, and the pay-as-you-go and subscription computing models it enables, combined with AMD's Efficeon processor, will accelerate AMD's 50x15 initiative in new and important ways. Under 50x15, AMD is establishing a global network of partners and business models to help connect 50 percent of the world's population to the Internet by the year 2015. Current global Internet penetration stands at about 15 percent. Through the AMD Efficeon product, OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  and other partners will have a robust CPU-based Microsoft FlexGo implementation that can be readily adapted to both mobile and desktop system designs. The AMD Efficeon product was used to create the first hardware implementation for FlexGo and is the first CPU-based FlexGo product. Further, the AMD Efficeon product is now being utilized in the second Brazil FlexGo trials that were launched by Microsoft on May 22nd of 2006.

"The AMD Efficeon processor is the industry's first microprocessor designed specifically to support Microsoft FlexGo technology," said Billy Edwards, AMD chief innovation officer and senior vice president. "The Efficeon processor will allow consumers in high-growth markets to obtain computers that are provided on a pre-paid basis using either tokens or pre-paid activation cards. This same business model was instrumental in establishing massive global penetration for cell phones and we believe we can adapt it specifically to achieve the goals of AMD's 50x15 Initiative."

"AMD's worldwide channels and consumer brand will accelerate the penetration of this specialized Efficeon microprocessor into high volume emerging markets," said Arthur L. Swift, president and chief executive officer, Transmeta Corporation. "We look at this announcement as the beginning of a very successful collaboration between AMD and Transmeta to bring Microsoft FlexGo technology to market. Our goal, in conjunction with AMD, is to leverage Transmeta's unique microprocessor architecture and bring affordable solutions quickly to market for the hundreds of millions of potential Personal Computer users in emerging markets."

"Microsoft has worked with the Efficeon product for several years in our FlexGo development efforts, and we are impressed with the security capabilities and versatility of this CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
," said Will Poole Will Poole (born July 24, 1981 in Beckley, West Virginia) is an American football cornerback. He was originally drafted by the Miami Dolphins in the fourth round (102nd overall) of the 2004 NFL Draft. He played collegiately at Southern California. , senior vice president of the Market Expansion Group at Microsoft. "The combination of the deep AMD experience in the 50x15 initiative and the advanced security capabilities of the AMD Efficeon will accelerate the availability of attractively priced PCs with Microsoft FlexGo in emerging markets."

Pay-as-you-go and subscription computing enabled by Microsoft FlexGo technology is the latest addition to AMD's solution portfolio targeted to support AMD's 50x15 initiative. The diversity of cultures, local preferences and application needs for emerging markets demands a large portfolio of solutions, including the pay-as-you-go business model, value-based desktop and laptop solutions, AMD's Personal Internet Communicator The Personal Internet Communicator (PIC) is a simple and affordable consumer device designed by AMD in 2004 to allow people from the emerging countries like India, Mexico or the Caribbean to allow access to the internet.  (PIC), thin client devices developed by companies such as Sun and Wyse Technology, and the upcoming One Laptop Per Child See OLPC.  (OLPC (One Laptop per Child, Cambridge, MA, www.laptop.org) A research initiative of MIT Media Labs devoted to the creation of a $100 PC for educating children in developing countries around the world. ) device targeted for education in these markets. AMD and its partners are building ecosystems that bring the full range of hardware, software, infrastructure (electrical power and similar), micro-financing expertise, and entrepreneurial experience to emerging markets.

About 50x15

AMD's 50x15 initiative is a bold and far-reaching effort to develop new technology and solutions that will help enable affordable Internet access See how to access the Internet.  and computing capability for 50 percent of the world's population by the year 2015. With the global population estimated to reach 7.2 billion people in 2015, there is tremendous potential for 50x15 to bring billions of people into the digital age.

About AMD

Advanced Micro Devices (NYSE:AMD) is a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets. Founded in 1969, AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide. For more information visit www.amd.com.

About Transmeta Corporation

Transmeta Corporation develops and licenses innovative computing, microprocessor and semiconductor technologies and related intellectual property. Founded in 1995, we first became known for designing, developing and selling our highly efficient x86-compatible software-based microprocessors, which deliver a balance of low power consumption, high performance, low cost and small size suited for diverse computing platforms. We now also provide, through strategic alliances and under contract, engineering services that leverage our microprocessor design and development capabilities. In addition to our microprocessor product and services businesses, we also develop and license advanced power management technologies for controlling leakage and increasing power efficiency in semiconductor and computing devices. To learn more about Transmeta, visit www.transmeta.com.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement

This release contains forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Such statements speak only as of the date of this release, and the Companies will not necessarily provide updates of projections or other forward-looking statements. Investors are cautioned that such forward-looking statements are subject to many risks and uncertainties, and may differ materially or adversely from actual results or future events. We urge investors to review each Company's filings with the Securities and Exchange Commission, including the most recent reports on Forms 10-K, 10-Q and 8-K, which describe these and other important risk factors that could have an adverse effect on results. The Companies undertake no obligation to revise or update publicly any forward-looking statement for any reason.

AMD, the AMD Arrow logo, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Transmeta and Efficeon are trademarks of Transmeta Corporation. All other product or service names mentioned herein are the trademarks of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 5, 2006
Words:1017
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