AMD to License Graphics Technology Optimized for Handheld Devices.-- New Initiative Aims to Enable the Ultimate Visual Experience for Hundreds of Millions of Handheld Devices -- SUNNYVALE, Calif. -- AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. (NYSE NYSE See: New York Stock Exchange :AMD) today announced a new business focused on developing and licensing leading-edge graphics core technologies to semiconductor manufacturers throughout the handheld industry. This move is a part of the AMD commitment to enable The Ultimate Visual Experience[TM] across all devices from handhelds to PCs. As a result, new handheld devices developed with AMD graphics technology inside will reach a large audience of customers who want to enjoy stunning user interfaces, immersive 3D games, and dynamic multimedia content. With more than a billion handheld devices expected to be sold worldwide in 2007, and a growing demand for visually compelling content for these devices, there is a need for rich graphics and 3D hardware acceleration In computing, hardware acceleration is the use of hardware to perform some function faster than is possible in software running on the normal (general purpose) CPU. Examples of hardware acceleration include blitting acceleration functionality in graphics processing units (GPUs) and technology. The new AMD IP licensing initiative combines engineering expertise, industry-leading AMD graphics technology, and application developer and publisher support to deliver innovative solutions for the development of low-power 2D and 3D graphics on mobile phones. "AMD has been developing graphics technology for PCs and video game consoles This is a list of video game consoles by the era they appeared in. Eras are named based on the dominant console type of the era (even though not all consoles of those eras are of the same type). Some eras are referred to based on how many bits a major console could process. for more than 20 years, and has shipped more than 200 million AMD processors for mobile phones," said Paul Dal (1) (Dedicated Access Line) A private "tie line" between a customer and the telephone company. (2) (Data Access Language) A database interface from Apple that allows the Mac to access DAL-supported databases on Macs or Santo Santo, New Hebrides: see Espíritu Santo. , vice president and general manager of AMD's Handheld Division. "This uniquely qualifies AMD to work with OEMs and other semiconductor suppliers to bring to market handheld devices capable of delivering The Ultimate Visual Experience." STMicroelectronics has licensed AMD graphics technology, including 2D, 3D and vector graphics The representation of a digital image as points, lines and other geometric entities. All computer-aided design (CAD), drawing and diagramming programs create vector graphics formats, such as AI, DXF and WMF (see graphics formats). core engines, as well as related software compliant with OpenGL ES OpenGL ES (OpenGL for Embedded Systems) is a subset of the OpenGL 3D graphics API designed for embedded devices such as mobile phones, PDAs, and video game consoles. 2.0 and OpenVG 1.0 standards. STMicroelectronics intends to combine AMD's handheld unified shader architecture graphics technology with its Nomadik[TM] platform. "Our extensive benchmarking research found that AMD delivers the highest quality graphics technology for handheld user interfaces and sophisticated applications such as GPS," said Jyrki Hannikainen, general manager of ST's Application Processor Division. "Combining AMD's leading graphics core with the proven strengths of our Nomadik leading-edge multimedia platform will not only drive interest with application developers, but will help feed the consumer appetite for visually rich 3D applications and multimedia." AMD is driving new graphics standards, such as OpenGL ES 2.0 and OpenVG 1.0, to accelerate the transformation of graphics for handheld devices. Working in close collaboration with leading semiconductor suppliers such as STMicroelectronics, OEMs and application developers, AMD's aim is to develop leading-edge handheld platforms, encourage the creation of graphics-rich content and unleash a new world of mobile entertainment experiences. About AMD Advanced Micro Devices (NYSE:AMD) is a leading global provider of innovative processing solutions in the computing computing - computer , graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com. Certain statements in this news release, including but not limited to any projections regarding proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. of AMD graphics technology and worldwide handset sales may be considered "forward-looking". Such forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. are based on current expectations, and, accordingly, entail various risks and uncertainties. Risks that could cause actual results to differ materially from such forward-looking statements include potential software or hardware-related issues or conflicts, the development of new products or technologies, overall system performance and other unforeseen risks. We therefore cannot provide any assurance that such forward-looking statements will materialize. We assume no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or any other reason. Additional information concerning risks and uncertainties affecting our business and other factors that could cause actual results to differ materially from any forward-looking statement is contained in our filings with Canadian and U.S. securities regulatory authorities Noun 1. regulatory authority - a governmental agency that regulates businesses in the public interest regulatory agency administrative body, administrative unit - a unit with administrative responsibilities , that are available at www.sedar.com and www.sec.gov. [c] 2007 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo and The Ultimate Visual Experience, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners. |
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