AMD to Create Programmable Logic Subsidiary; Establishing Dedicated Sales Force.SUNNYVALE, Calif.--(BUSINESS WIRE)--March 13, 1996--AMD today announced that it is creating a wholly-owned subsidiary made up of its Programmable Logic See PLD. Division and is establishing a separate, dedicated sales force to better serve the specialized requirements of programmable logic device See PLD. (PLD (Programmable Logic Device) Refers to a variety of logic chips that are programmable at the customer's site, the customer being the vendor of the finished chip, not the end user. ) customers. This new subsidiary will design, develop and market PLD products while taking advantage of AMD's advanced process technology and superior wafer fab manufacturing and packaging capabilities. "Our intent is to create a nimble, highly-focused subsidiary backed by a parent company with world-class technology and manufacturing," said W.J. Sanders III, chairman and chief executive officer of AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. . "Today's model for programmable logic is the small, fabless chip company totally focused on the specific demands of the business. We believe we can improve on this model by creating a subsidiary that combines the best of both worlds: the flexibility and focus of a small company and the resources of one of the world's premier microchip manufacturers." The programmable logic division at AMD currently designs, develops, manufactures and markets simple and complex programmable logic devices, including AMD's MACH family of complex complementary metal oxide semiconductor See CMOS. (integrated circuit) Complementary Metal Oxide Semiconductor - (CMOS) A semiconductor fabrication technology using a combination of n- and p-doped semiconductor material to achieve low power dissipation. (CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. ) PLD devices. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. PACE Technologies, in 1995 AMD was number one in market share for simple CMOS PLDs and number two for complex PLDs. In the fiscal year which ended December 31, 1995, AMD's CMOS PLD business accounted for over $250 million in total sales. Sanders noted that the changing nature of the PLD business has created new demands on suppliers. "The PLD market has evolved from a standard commodity business to a more sophisticated one requiring heavy emphasis on both design software and proprietary architecture," he said. "PLDs provide off-the-shelf solutions for a wide variety of applications, reducing time to market for our customers -- a critically important factor in an era of reduced product In model theory, a branch of mathematical logic, the reduced product is a construction that generalizes both direct product and ultraproduct. life cycles. With a nimble organization totally focused on the PLD customer, we will be in a stronger position to respond to our customers' needs." Dave Chavoustie, currently vice president of AMD's Embedded Processor A CPU chip used in a system other than a general purpose workstation, desktop or laptop computer. Such chips are used by the billions every year in a myriad of products. See embedded system. Division, has been appointed vice president of sales and strategic marketing for the subsidiary. Frank Barone, currently vice president and general manager of AMD's Programmable Logic Division, will continue to run the day-to-day business. Both report to Rich Forte, group vice president of AMD's Communications and Components Group, who will also serve as president of the new subsidiary. Except for historical information contained herein, the matters discussed in this news release are forward-looking statements that involve risks and uncertainties, including the timely development and market acceptance of new products, the impact of competitive products and pricing, the timely development of wafer fabrication process technologies, the effect of changing economic conditions, and such risks and uncertainties detailed from time to time in the company's SEC reports. These risks and uncertainties may cause actual results to differ from those presently forecasted. Focusing on personal and networked computing and communications markets, AMD produces microprocessors and related peripherals, Flash memories, programmable logic devices, and circuits for telecommunications and networking applications. Founded in 1969, AMD has sales and manufacturing facilities worldwide. -0- WORLD WIDE WEB: Press announcements and other information about AMD are available on the Internet via the World Wide Web. Type http://www.amd.com at the URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. prompt. MACH is a registered trademark of AMD. CONTACT: AMD Denyse Oliver, 408/749-2905 Internet: denyse.oliver@amd.com or Toni Beckman, 408/749-3127 (IR) |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion