AMD Ushers in Breathtaking Multimedia for Mobile Devices With Next-Generation AMD Imageon(TM) Media Processors.New AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. Technology Enables Handheld Manufacturers to Captivate Consumers With Remarkable Video, Audio and Imaging SUNNYVALE, Calif. -- AMD (NYSE NYSE See: New York Stock Exchange :AMD) today introduced the AMD Imageon[TM] 2298, 2294 and 2192 media processors, offering ultra-fast, high-resolution image processing image processing Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished , DVD-quality video and high-definition audio See high-resolution audio. for compelling mobile multimedia experiences. These new processors further enhance the industry-leading AMD Imageon family of discrete media processors, helping handheld manufacturers to quickly and cost efficiently deliver the latest multimedia features that consumers demand. Next-generation AMD Imageon 2298 and 2294 processors are designed to bring the latest multimedia performance to mobile devices with a combination of features that enable a seamless, high-quality, multi-tasking entertainment experience unprecedented in today's handheld market. The AMD Imageon 2192 media processor enables similar feature-rich devices for mainstream consumers. "As mobile broadband Description Mobile Broadband is a type of wireless internet access that differs from Wi-Fi. Mobile Broadband is the name used to describe the 3G services which are made possible by HSDPA and HSUPA, the latest technologies on the W-CDMA evolutionary path. networks continue to increase capacity and improve quality, the consumer appetite for sophisticated multimedia on the go is growing exponentially," said Paul Dal Santo, vice president and general manager of AMD's Handheld Business. "We are bringing to fruition our vision of helping global OEMs and network operators truly delight their customers with incredibly realistic, immersive media-rich experiences." "Trends such as mass adoption of video sharing sites like YouTube, and the popularity of the phone as a personal camera, demonstrate that today's consumers value the ability to access and create digital media anywhere," said Michelle Abraham, Principal Analyst with In-Stat. "Network operators can take steps toward recouping the massive investments they have made in mobile 2.5G and 3G networks by offering consumers value-added services that leverage the additional bandwidth, such as video streaming See streaming video and video stream. , video telephony See videophone. and mobile TV." AMD Imageon 2298, 2294 and 2192 media processors are expected to usher in Verb 1. usher in - be a precursor of; "The fall of the Berlin Wall ushered in the post-Cold War period" inaugurate, introduce commence, lead off, start, begin - set in motion, cause to start; "The U.S. a new standard of mobile multimedia with DVD-quality video, image stabilization Image stabilization (IS) is a family of techniques to increase the stability of an image. It is used in image-stabilized binoculars, photography, videography, and astronomical telescopes. , high-resolution imaging, crystal clear audio and color-rich TV output display. Furthermore, consumers can enjoy multiple features simultaneously, such as listening to music while viewing photos. Specific features of the latest AMD Imageon media processors include: * Ultra-Fast, High-Resolution image processing supports up to 12 Mpixel camera functions * DVD-Quality Video Playback and Recording with Stabilization for a high-quality, camcorder-like experience * High-Definition Audio turns the phone into a portable music player See digital music player and Portable Media Center. * TV Output allows viewing of videos and photos on any TV or projector * Mobile TV capability for watching digital TV programs on the go * Video Telephony with echo cancellation The elimination of an echo in a two-way voice transmission. Echo is created in the telephone company's central office switch when two-wire lines from the customer are converted to four-wire lines for backbone trunks. and image stabilization * Video Transcoding Video transcoding is the process of re-purposing video into different formats and viewing media. The original data is decoded or decompressed to a raw intermediate format in a way that mimics the standard playback of the original codec and then recodes this into the target format. converts to various video formats and adjusts frame rate for over-the-air video messaging * Error Resiliency compensates for transmission errors to help provide seamless over-the-air video quality. Thanks to the flexible device design enabled by AMD Imageon media processors, manufacturers can quickly upgrade to the latest multimedia technology because the media processor is separate from baseband (RF) functions. This architecture not only enables faster time to market, it also helps reduce power consumption for longer device battery life, as well as reducing design costs and eliminating unnecessary requalification of the baseband with each feature upgrade, thereby saving time and money for manufacturers. Building on Success The AMD Imageon 2298, 2294 and 2192 media processors will join AMD's already robust lineup of media processors. More than 200 million AMD Imageon media processors have been shipped to mobile device manufacturers since 2003. AMD has been at the forefront of the integration of compelling multimedia features in discrete media processors, and was the first to introduce hardware for 3D capabilities on the mobile phone. The industry-leading AMD Imageon media processor family continues to gain momentum, and in the fourth quarter of 2006 alone more than ten new AMD-powered mobile phones and 3G smartphones were introduced by leading OEMs and network operators including AT&T, Chungwa Telecom, HTC HTC HTML (Hyper Text Markup Language) Component HTC High Tech Computer Corp (Taiwan, China) HTC Hennepin Technical College (Minnesota) HTC High-Throughput Computing , Motorola, O2, and Vodafone. Availability AMD Imageon 2298, 2294 and 2192 media processors are now available to handheld manufacturers. Mobile devices based on these new processors are expected to start shipping from OEMs worldwide by early next year. About the AMD Imageon Family AMD Imageon media processors support a variety of multimedia functions, including mobile TV, video, photography, video telephony, music and 3D graphics processing See graphics pipeline and DeBabelizer. . With the acquisition of ATI Technologies in 2006, AMD is the leader in the design and manufacture of discrete media processors for mobile devices, with more than 50 AMD-powered handheld models available in the market from leading manufacturers including BenQ-Siemens, HTC, LG, Motorola and Samsung, among others. For more information, please visit http://ati.amd.com. About AMD Advanced Micro Devices (NYSE:AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com. (c) 2007 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, AMD Imageon, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners. |
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