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AMD Unveils World's Highest-Performing Processor for Desktop PCs On Third Anniversary of AMD Athlon Processor.


Business Editors & High Tech Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--Aug. 21, 2002

--Delivering performance over clockspeed, the new AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips.  Athlon(TM) XP processors 2600+ and 2400+ offer PC customers exceptional choices--

AMD (NYSE NYSE

See: New York Stock Exchange
: AMD) today celebrates the third anniversary of the award-winning AMD Athlon(TM) processor by announcing the world's highest-performing processor for desktop PCs, the AMD Athlon XP A family of Pentium-compatible CPU chips from AMD introduced in 2001. Departing from the traditional MHz designation, Athlon XP chips use model numbers that combine clock speed and architectural features into a numerical rating.  processor 2600+. AMD also introduced the AMD Athlon XP processor 2400+.

"The introduction of the highest-performing PC processor in the world is a victory for application performance and a resounding re·sound  
v. re·sound·ed, re·sound·ing, re·sounds

v.intr.
1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children.

2.
 defeat for the `megahertz myth The megahertz myth, or less commonly the gigahertz myth, refers to the error of using clock rate to compare the performance of different microprocessors. While clock rates are a valid way of comparing the performance of different speeds of the same model and type of ,'" said Ed Ellett, vice president of marketing for AMD's Computation Products Group. "As the performance leader, the AMD Athlon XP processor 2600+ reigns as the superior choice and delivers outstanding application performance for richer, high-powered digital computing."

Since its debut three years ago, the AMD Athlon processor has achieved widespread industry acclaim as its architectural superiority continues to deliver award-winning performance. The processor and systems based on it have won more than 100 awards worldwide, including PC Magazine's Reader's Choice Award, Product of the Year 2001/2002; Microprocessor Report's Analyst's Choice Award for Best PC Processor in 2001; and Maximum PC's CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
 of the Year in 1999, 2000 and 2001.

"Microprocessor cognoscenti co·gno·scen·te  
n. pl. co·gno·scen·ti
A person with superior, usually specialized knowledge or highly refined taste; a connoisseur.
 have long understood the folly of using megahertz One million cycles per second. See MHz.

MegaHertz - (MHz) Millions of cycles per second. The unit of frequency used to measure the clock rate of modern digital logic, including microprocessors.
 as a proxy for performance," observed Nathan Brookwood, principal analyst at Insight 64. "Processors used in today's high-end servers run at approximately one gigahertz, but outperform the fastest desktop PC designs. Even within the PC processor segment, differing approaches to chip design make simple megahertz-based performance comparisons somewhat ambiguous. This problem will only get worse over time. PC buyers should rethink their purchasing criteria, and focus on how fast their applications run, rather than on the PC processor's megahertz rating."

The AMD Athlon XP processors 2600+ and 2400+ feature QuantiSpeed(TM) architecture, which delivers performance advantages versus competitive PC processors on a broad array of real-world applications, including digital media, office productivity and 3D gaming.

Availability

AMD has begun shipping samples of the AMD Athlon XP processors 2600+ and 2400+ to major computer manufacturers worldwide with expected system availability in September.

Pricing

The AMD Athlon XP processors 2600+ and 2400+ are priced at $297 and $193, respectively, in 1,000-unit quantities. For pricing on other AMD processors, please visit: http://www.amd.com/pricing.

About the AMD Athlon(TM) XP Processor

The AMD Athlon XP processor features QuantiSpeed architecture, 384KB of on-chip, full-speed cache, and support for AMD's 3DNow!(TM) Professional instructions for enhanced multimedia capabilities. The AMD Athlon XP processor is compatible with AMD's Socket A The motherboard receptacle for Duron and newer Athlon CPU chips from AMD. It uses a 462-pin PGA package. See Slot A.  infrastructure, and supports the advanced 266MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc.  front-side bus. AMD Athlon XP processors are manufactured using AMD's 0.13 micron copper process technology in Fab 30 in Dresden, Germany.

About AMD

AMD is a global supplier of integrated circuits Integrated circuits

Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1.
 for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and Standard & Poor's 500 company, produces microprocessors, Flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $3.9 billion in 2001. (NYSE: AMD).

AMD on the Web

For more AMD news and product information, please visit our virtual pressroom at www.amd.com/news/virtualpress/index.html. Additional press releases are available at www.amd.com/news/news.html.

AMD, the AMD Arrow logo, AMD Athlon, 3DNow!, and combinations thereof, and QuantiSpeed are trademarks of Advanced Micro Devices, Inc. Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:AMD Unveils World's Highest-Performing Processor for Desktop PCs On Third Anniversary of AMD Athlon Processor.
Publication:Business Wire
Geographic Code:1USA
Date:Aug 21, 2002
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