AMD Unveils Digital Media Vision to Deliver Enhanced Entertainment Experiences.SUNNYVALE, Calif. -- -- AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. LIVE! professional brand extends to consumers with PC solution complementing devices already accepted and used today -- E[acute accent acute accent n. A mark (´) indicating: a. that a vowel is close or tense, as é in French été. b. that a vowel or syllable has a high or rising pitch, as in Chinese or Ancient Greek. c. ]AMD (NYSE NYSE See: New York Stock Exchange :AMD) today unveiled its vision to apply the power and flexibility of the PC to enable enhanced digital entertainment experiences on all the screens in peoples' lives. As part of this vision, AMD plans to extend the professional AMD LIVE! brand to full-featured consumer multimedia desktop and notebook PCs expected to be delivered in mid-2006. True to AMD's customer-centric approach, AMD LIVE! is meant for innovative, complementary, industry-friendly solutions that enhance the consumer electronics and broadcast devices already accepted and used by consumers today. AMD LIVE! experiences should offer users the ability to seamlessly connect, store, distribute, access and enjoy digital media content in multiple rooms throughout their home and even take it with them to enjoy on the go, virtually anytime, anywhere. E[acute accent]"AMD wants to change the way consumers experience digital entertainment in their home and on the go," said Iain Morris Iain 'Mutant Morris' Morris was born in Woking, UK. Until the summer of 2006, the endearingly mercurial comedian, writer and producer co-hosted a show on XFM with comedian Jimmy Carr. , senior vice president, Digital Consumer Media and Pervasive Computing Refers to the use of computers in everyday life, including PDAs, smartphones and other mobile devices. It also refers to computers contained in commonplace objects such as cars and appliances and implies that people are unaware of their presence. , AMD. "Our vision for digital media is grounded in leveraging the strength and flexibility of the PC to empower consumers to enhance their entertainment experiences with personal, interactive applications, all without disrupting users' TV viewing experience." E[acute accent]AMD expects AMD LIVE! experiences to be at the forefront of the digital media evolution, powered by award-winning AMD Athlon(TM) 64 X2 dual-core processors for desktop PCs, as well as AMD dual-core mobile processors for notebook PCs. Powered by AMD64 technology and based on open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced , AMD LIVE! branded desktop and notebook PCs should deliver compelling digital entertainment solutions, driving the convergence of home entertainment and computing. With its distinct capability to store, access, and manage many forms of valued digital content, the extended PC can provide unmatched choice, control and levels of personalization. E[acute accent]Building on the tremendous success AMD has achieved with Media Center PCs, upcoming AMD LIVE! branded desktop and notebooks PCs with Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. XP Media Center Edition 2005 and the forthcoming Windows Vista The current version of Windows for the desktop. It was released in late 2006 for businesses and early 2007 for consumers. Vista adds numerous features, including improved security and advanced multimedia capabilities. operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. will help provide great entertainment experiences for consumers. E[acute accent]"We're excited about AMD's recent momentum with Windows XP Media Center Edition See Media Center Edition. 2005," said Mike Sievert sie·vert n. Abbr. Sv A unit of ionizing radiation absorbed dose equivalent in the International System of Units, obtained as a product of the absorbed dose measure in grays and a dimensionless factor, stipulated by the International , corporate vice president of Windows Product Management and Marketing at Microsoft Corp. "Consumers are responding to the combination of powerful AMD64 technology, Media Center PCs and the Xbox 360 system, enabling them to enjoy digital entertainment throughout their homes, and this will help to pave the way for the success of AMD LIVE!." E[acute accent]AMD LIVE! will help transform consumer entertainment from "2 foot" PC interactive experiences into true "10 foot" extended PC entertainment experiences. With an AMD LIVE! branded desktop or notebook PC, consumers should be able to extend their PC to stream music through their entertainment center, view and share photos on the TV, burn recorded TV shows, videos, music and pictures to a DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. or CD, or transfer this same content to a notebook, MP3, portable media player or PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). . E[acute accent]"As digital content proliferates, consumers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new ways to access and share the ever-growing experiences digital media has to offer," said Hank Adams, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Sportvision, Inc. "Sportvision and AMD share the common goal of enhancing multimedia experiences for consumers, accomplished through the development of innovative applications that deliver unique, interactive and customized content." E[acute accent]Sportvision is the multiple Emmy Award-winning leader of sports media Sports Media, Inc. (SMI) is a Sports Media and Marketing company that produces radio and television programming as well as representing professional athletes. 2002 Cowboys Live - Hosted by Dallas Cowboys Joey Galloway technology who invented the Yellow 1st and Ten(TM) Line in football, the K-zone in baseball and many other technological enhancements for the world of sports. E[acute accent]"Content that transforms television viewing from a passive, linear experience to an on-demand, compelling entertainment experience is synergistic to the overall viewing experience for consumers," said Danielle Levitas, vice president of Consumer and Broadband Markets for IDC. "A vision that does not set out to challenge entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. consumer behavior or the existing ecosystem can offer consumers an innovative, non-disruptive home entertainment solution." E[acute accent]Created in 2004, the AMD LIVE! brand has promoted top film, broadcast, and music professional artists using AMD64 technology. AMD LIVE! is rooted in the adoption of AMD64 technology by the professional creative community, lifting technology barriers that once stunted artistic expression. Removing limits to creativity and providing audiences with an uncompromising playback experience anytime, anywhere has been the dream of content creators since the early days of cinema and television. AMD has worked with this community to evolve the renaissance of digital content creation The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media. See DAMS. providing powerful AMD64 technology to everyone from top professionals to the budding artist creating rich, immersive content at the speed of inspiration. E[acute accent]AMD LIVE! Supported by Top Digital Content Creators E[acute accent]In conjunction with today's announcement, AMD is launching a new AMD LIVE! website in collaboration with Microsoft. Available at www.amd.com/amdlive, the site features top artists and producers who have experienced creative breakthroughs using AMD64 technology and Windows XP The previous client version of Windows. XP was a major upgrade to the client version of Windows 2000 with numerous changes to the user interface. XP improved support for gaming, digital photography, instant messaging, wireless networking and sharing connections to the Internet. Professional software. Digital content creators can benefit from what top innovators are saying about solutions based on AMD64 technology and Microsoft software. E[acute accent]"I've always felt like I've been wagging the tail of the big technology dog, to see what I could get it to do," said Robert Rodriguez, director of Sin City. "Since I started using AMD64 technology, the technology is now wagging me, to see what I can do with it. AMD LIVE! fulfills the final dream by delivering the goods as originally imagined by the artist." E[acute accent]Industry Leaders Support AMD Digital Media Ecosystem The media ecosystem is a term used to describe the relationship between weblogs and traditional journalism. This relationship can be seen as an ecosystem. See also
E[acute accent]AMD and STMicroelectronics (ST) today announced (see separate release) their commitment to bring immersive, new entertainment experiences to the TV through a network-connected set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. reference design. In addition, industry leaders across the ecosystem including Alienware, ATI Technologies “ATI” redirects here. For other uses, see Ati. ATI Technologies U.L.C. ATI is a major Canadian designer and supplier of graphics processing units, motherboard chipsets, and video display cards. , Broadcom, Motorola, Nero Inc., NVIDIA, and VIA Technologies, are stating support for AMD's digital media vision. E[acute accent]"Alienware is committed to delivering relevant devices and services that help customers make the most of today's digital lifestyle," said Frank Azor, senior vice president and general manager, Alienware Worldwide Product Group. "By working with companies like AMD to deliver on the vision of providing digital content through the heart of the home, the TV, solutions like AMD LIVE! can help empower consumers to control their current and future experiences, and in doing so, delivering the experience they want." E[acute accent]"As a leading digital media silicon provider to consumer electronics manufacturers, ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. is uniquely qualified to be a major stakeholder in AMD LIVE! solutions," said Rick Bergman, senior vice president, PC Business Unit, ATI Technologies. "ATI understands the nuances necessary to create visually compelling solutions for PC games, home theater and multimedia PCs, digital TVs, game consoles, multimedia handsets, and even more. ATI will help enhance the AMD LIVE! brand based on proven expertise delivering exciting consumer experiences." E[acute accent]"The vision for AMD LIVE! further extends AMD's market position in the 64-bit processor arena," said Wei-Ai Tai, director of marketing for Broadcom's I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output. I/O - Input/Output Chipset Line of Business. "True to AMD's customer-centric approach, AMD LIVE! is an innovative solution designed to enhance the digital consumer experience." E[acute accent]"As a leading manufacturer of digital video set-tops, Motorola believes a rich, seamless consumer experience in and around the home can only happen when different devices are connected and interoperable," said Ray Bontempi, vice president, Home Mobility Solutions, Motorola Connected Home Business. "We applaud and support AMD's strategy for making it easier for content producers, manufacturers, and consumers to create connections between their devices." E[acute accent]"We are pleased to support AMD LIVE! as it is designed to create a friendly environment for users to expand the way they experience digital content," said John Tafoya, vice president of Business Development, Nero Inc. "Nero products are designed to bring the most out of their consumer devices and their digital content. Over the years, Nero has established its software products throughout the world as the premier brand for consumers. With Nero's most recent product, Nero 7 Ultra Edition, consumers can create, share, backup and enjoy content throughout their home in both the 2ft and 10ft environments." E[acute accent]"The demand for digital devices that stream, record, play and store digital content is at an all time high, and with AMD's vision, AMD LIVE! can help enable enhanced digital entertainment experiences," said Drew Henry, general manager of MCP (1) See Microsoft certification. (2) (MultiChip Package) A chip package that contains two or more chips. It is essentially a multichip module (MCM) that uses a laminated, printed-circuit-board-like substrate (MCM-L) rather than ceramic (MCM-C). products at NVIDIA. "NVIDIA is excited about the opportunity that AMD LIVE! presents us. By leveraging our expertise in graphics, video and connectivity technology on different devices throughout the home, NVIDIA and AMD have a unique opportunity to provide a wider variety of innovative devices, content, and software than ever before." E[acute accent]"AMD LIVE! is an exciting vision for users to extend the power and flexibility of the PC to the living room and beyond, changing the way consumers experience the ever expanding world of digital entertainment," said Chewei Lin, vice president of Product Marketing, VIA Technologies, Inc. "To enable a best of breed solution, VIA is very pleased to support AMD LIVE! with our extensive range of silicon solutions that, together with the high performance line of AMD processors, form ideal platforms to deliver high definition multimedia experiences." E[acute accent]About AMD E[acute accent]Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets. Founded in 1969, AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide. For more information visit www.amd.com. E[acute accent](C) 2006 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, AMD Athlon, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Microsoft and Windows are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners. |
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