AMD Unveils ATI Radeon[TM] HD 4890, the Most Powerful Graphics Processor in the World.The ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. Radeon[TM] HD 4890 Processor Raises the Bar, Delivering New Levels of Compute Power, Flexibility and Performance Graphics Engine Clock Speeds Capable of Nearly 1GHz SUNNYVALE, Calif. -- AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. (NYSE NYSE See: New York Stock Exchange : AMD) today introduced the ATI Radeon[TM] HD 4890 graphics card, driven by the world's most powerful graphics processor1. The newest addition to the award-winning ATI Radeon[TM] HD 4000 series boasts a whopping 1.36 TeraFLOPs of compute power, superior GDDR GDDR Geographically Dispersed Disaster Restart GDDR Graphics Double Data Rate 5 memory, and super-high engine clock speeds capable of nearly 1GHz. The advanced design of the ATI Radeon HD 4890 delivers the best game experience in its class, including the latest ground-breaking DirectX([R]) 10.1 titles. In addition, with the introduction of the ATI Radeon HD 4890, AMD continues to enhance its "Dragon" desktop platform technology, designed to provide exceptional value to OEMs, channel partners, and do-it-yourself (DIY DIY abbr. do-it-yourself DIY or d.i.y. Brit, Austral & NZ do-it-yourself DIY abbr DIY do it yourself a DIY shop/job. ) consumers. "The ATI Radeon HD 4890 graphics card represents the AMD sweet spot strategy reloaded," said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. "With last year's launch of the ATI Radeon[TM] HD 4850 and ATI Radeon[TM] HD 4870 products, we gave gamers great performance and an incredible value proposition. Today, we're doing it again. ATI Radeon HD 4890 graphics cards are incredible performers, priced to sell in all major markets worldwide." The ATI Radeon HD 4890 graphics card continues AMD's proud tradition of technology leadership with support for the latest DirectX 10.1 games, including Ubisoft's Tom Clancy's H.A.W.X.[TM], Electronic Art's BattleForge[TM] and SEGA's Stormrise[TM] released last month, as well as GSC GSC gas-solid chromatography. Gameworld's S.T.A.L.K.E.R: Clear Sky. When compared to DirectX 10 game play, DirectX 10.1 games have proven to deliver higher game performance and an improved visual experience. "The new ATI Radeon HD 4890 graphics card could very well be the must-have gaming product of this spring," said Adrian Thomson, vice president, Marketing, Sapphire. "With breakthrough levels of game performance, cutting-edge feature support like DirectX 10.1, and high degree of performance tuning flexibility, the ATI Radeon HD 4890 is one of the best performers in its class." Making the best even better The ATI Radeon HD 4890 graphics card delivers exceptional value to gamers, handling even the most intense games at high resolutions and image quality settings.2 For overclocking enthusiasts, the ATI Radeon HD 4890 offers tremendous performance tuning potential.3 Those looking to get even more performance out of their gaming rigs can combine as many as four ATI Radeon[TM] HD 4890 cards in one PC utilizing ATI CrossFireX[TM] technology.4 "Gamers that want The Ultimate Visual Experience[TM] demand the best performing card, and our new ATI Radeon HD 4890 graphics cards will give them exactly that," said Eddie Memon, vice president, Marketing, XFX XFX Crossfix XFX Extreme Effects . "With the new ATI Radeon HD 4890 we're approaching the holy grail of clock speeds, targeting 1GHz, achievable through XFX's superior design and the quality of the new graphics processor from AMD." ATI Stream technology By harnessing ATI Stream technology in combination with a number of ATI Stream-enabled applications, the ATI Radeon HD 4890 graphics card can also help accelerate the conversion of standard and HD video into multiple formats for use on differing consumer electronics devices. CyberLink, an innovative software developer for digital media creation, playback, and sharing applications, has optimized its award-winning video editing software Video editing software is application software which handles the editing of video sequences on a computer. It usually includes the ability to import and export video, cut and paste sections of a video clip, and add special effects and transitions; and it sometimes includes the , PowerDirector 7 to make use of ATI Stream technology. The recently released update to PowerDirector 7 incorporates ATI Stream technology to provide GPU GPU: see secret police. (Graphics Processing Unit) A specialized logic chip devoted to rendering 2D or 3D images. Display adapters contain one or more GPUs for fast graphics rendering. accelerated video conversion, featuring higher levels of performance and functionality when compared to CPU-only acceleration. "CyberLink is committed to helping consumers create digital content quickly and easily," said Alice H. Chang, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CyberLink Corp. "PowerDirector 7, Cyberlink's award-winning video editing software, takes advantage of ATI Stream technology, making a great experience even better. With PowerDirector 7 and ATI Stream technology, anyone can edit high definition video, create an amazing movie, and encode it for playback on virtually any device faster than ever before." A multimedia experience that's beyond HD While the ATI Radeon HD 4890 graphics card was bred to be a gaming powerhouse, it also offers exceptional HD multimedia performance. All ATI Radeon HD 4800 series cards allow users to enjoy HD digital content5 with uncompromising visual fidelity while helping to enhance the definition and clarity of lower resolution media. Through AMD's second generation Unified Video Decoder The Unified Video Decoder, previously called "Universal Video Decoder", or UVD in short, is the video decoding unit from ATI Technologies to support hardware decode of H.264 and VC-1 video codec standards, and being a part of AVIVO HD technology. (UVD 2.0) users can be assured of smooth HD video playback, sharp, crisp images and vibrant colors. With support for HDMI (High-Definition Multimedia Interface) A digital interface for audio and video signals designed as a single-cable solution for home theater and consumer electronics equipment. , picture-in-picture and the latest HD audio technologies like 7.1 surround sound, the ATI Radeon HD 4890 graphics card enables an impressive cinema-quality home entertainment experience. Ecosystem support The ATI Radeon HD 4890 graphics card is supported by a dozen add-in-board companies offering a variety of custom board and cooling solutions. Partners include ASUS ASUS Arts and Science Undergraduate Society (Queen's University) ASUS Air Support Squadron (USAF) ASUS Annual Support & Update Service ASUS Administrative Support/Utilization , Club 3D, Diamond Multimedia, Force3D, GECUBE, GIGABYTE, HIS (Hightech Information Systems), Jetway, MSI MSI: see integrated circuit. (1) (MicroSoft Installer) See Windows Installer. (2) (Medium Scale Integration) Between 100 and 3,000 transistors on a chip. See SSI, LSI, VLSI and ULSI. , Palit Multimedia, PowerColor, SAPPHIRE Technology, VisionTek and XFX. It is available immediately for $249 MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) (USD USD In currencies, this is the abbreviation for the U.S. Dollar. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. ), and priced at select etailers as low as $229 (USD) after mail-in rebate. * For more information, visit www.amd.com/radeon4890/presskit. * Check out the supporting videos for the new ATI Radeon HD 4890: DirectX 10.1: What the Experts Say Experience The DirectX 10.1 Difference Dr. Jon Peddie's Thoughts On The Future of Discrete Graphics and the Video Game Market The Making of an ATI Graphics Card About AMD Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com. [c]2009, Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, ATI, the ATI logo, Avivo, CrossFireX, Radeon, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners. 1 Internal calculations show that the ATI Radeon HD 4890 delivers 1.36 TFLOPs of raw compute power. Third-party testing shows that the fastest competing GPU, the GeForce GTX 280 graphics processor, delivers 1.06 TFLOPs of raw compute power. http://www.gpureview.com/GeForce-GTX-285-card-605.html. 2 The ATI Radeon HD 4890 delivers over 40% better game performance than the Nvidia GeForce GTX 260 in Devil May Cry  This article is about the first game in the series. For information on the series as a whole, see Devil May Cry (series). For information about the anime series, see Devil May Cry (anime). 4 1920x1200 4xAA+16xAF. Comparisons based on AMD internal testing using Intel Corei7 processor 3.2GHz @ 3.33GHz, Gigabyte EX58-UD5 motherboard, 6GB DDR3-1600 memory (timings: 9-9-9-24), Windows Vista[R] Ultimate 64bit with SP1, and ATI display driver 8.592.1_BR077288_0903102120, or Nvidia display driver 182.08 WHQL (Windows Hardware Quality Labs) A Microsoft facility that provides testing services for hardware and drivers for compliance with its operating systems. WHQL administers various logos that compliant vendors may reprint on their packages. . 3 AMD product warranty does not cover damage caused by performance tuning, even when enabled using ATI Catalyst[TM] software. Performance tuning flexibility will vary from graphics card to graphics card. 4 ATI CrossFireX[TM] Technology requires an ATI CrossFireX[TM] Ready motherboard and may require a specialized power supply. 5 HD monitor required. |
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