AMD Switches Into High Gear With Voice-Ready Ethernet Switch Solutions; SwitchIT 10/100/1000 Mbps Products Provide Silicon Solutions for Enterprise Desktop Connectivity.Business Editors/High-Tech Writers SUNNYVALE, Calif.--(BUSINESS WIRE)--Feb. 1, 2000 AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. today announced it is bringing voice-ready switching to the enterprise desktop with the introduction of the SwitchIT(TM) portfolio of Ethernet 10/100/1000 Mbps switch devices and reference platforms. The SwitchIT F12 and SwitchIT F12M devices address today's changing enterprise network market requirements, delivering switching technology benefits such as increased bandwidth, security and the prioritization of time-critical traffic. AMD's SwitchIT technology provides a complete system solution for switch manufacturers, and will enable network managers to accelerate the transition to entirely switched enterprise networks. The SwitchIT devices are the first in a planned portfolio of application aware ICs for the next generation of switching systems Switching systems (communications) The assemblies of switching and control devices provided so that any station in a communications system may be connected as desired with any other station. . &uot;We are seeing the convergence of voice and data networks as a near-term reality,&uot; said Dr. Laila Razouk, vice president of the Network Products Division at AMD. &uot;Network managers are preparing for the advent of a single network that will support all of their traffic needs. Our application-aware switching technology is designed to meet the needs of switched networks supporting many types of time-critical traffic. The SwitchIT products cost-effectively integrate advanced features on a single device that would typically require a number of chips,&uot; said Razouk. The non-blocking SwitchIT devices provide one dozen 10/100 Mbps ports and one gigabit port with integrated MAC functions, as well as an expansion port for multi-chip system solutions. To support end-to-end priority, both SwitchIT devices have Quality of Service (QoS) built-in to provide wire-speed prioritization of packets. Using industry standard techniques, the switch devices prioritize traffic to ensure time-critical information is not delayed by lower priority traffic such as e-mail or web inquiries. The SwitchIT F12M device is a managed device with a cost-effective 16-bit microcontroller interface. Delivering complete management capabilities, the SwitchIT F12M device enhances network performance by supporting industry standard link aggregation See port aggregation. (trunking), IP multicast filtering, RMON (Remote MONitoring) Enhancements to the management information base (MIB) structure used by the simple network management protocol (SNMP). In 1991, RMON added comprehensive network monitoring capabilities. , SNMP (Simple Network Management Protocol) A widely used network monitoring and control protocol. Data are passed from SNMP agents, which are hardware and/or software processes reporting activity in each network device (hub, router, bridge, etc. , Spanning Tree, VLAN See virtual LAN. VLAN - Virtual Local Area Network , port mirroring and quality of service. To accelerate system development, AMD is providing both reference designs and license-free/royalty-free software to accompany this device. AMD is also providing its SwitchIT Suite, a full management software package including a web-based user interface. &uot;Our management software enables the switch designer to quickly test and incorporate management support into their networking equipment at no additional cost,&uot; said Peter Newton, SwitchIT F12 and F12M devices product manager at AMD. &uot;This is an important advantage over other solutions.&uot; Alternatively, the SwitchIT F12 device is a plug-and-play, unmanaged device that does not require a CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. -- even for features such as traffic prioritization. &uot;It's an attractive choice for enterprise network managers seeking a means to provide additional desktop bandwidth and to differentiate their traffic at a very low cost,&uot; said Newton. Complete System Solutions The SwitchIT solutions portfolio also includes reference designs for both managed and unmanaged switches. Reference designs include boards, schematics, bill of materials The list of components that make up a system. For example, a bill of materials for a house would include the cement block, lumber, shingles, doors, windows, plumbing, electric, heating and so on. , application notes, University of New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). (UNH Unh The symbol for the element unnilhexium. ) test results, and FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S. test results. In addition to the SwitchIT chips, the reference designs include AMD NetPHY(TM) physical layer devices, and processors for the SwitchIT F12M device, enabling a &uot;one-stop&uot; approach for the entire system solution. &uot;We now have a very comprehensive Ethernet product portfolio for switch, controller and PHY See physical layer and physical. technology, positioning AMD as a strategic supplier for switch manufacturers seeking a single source for their designs,&uot; said Michele McGregor, director of marketing for AMD's Network Products Division. &uot;AMD offers the total solution: the hardware, software and reference designs that allow OEMs to more efficiently design these Ethernet devices into their LAN switching systems.&uot; SwitchIT Devices Are Key Technology Building Blocks The SwitchIT F12 and F12M chips are key technology building blocks for future generation voice-ready, policy-based enterprise networks. Additionally, the SwitchIT technology can be applied to Ethernet solutions for carrier central office switches, PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN). systems, and next generation LAN/WAN LAN/WAN Local Area Network/Wide Area Network devices. Developed entirely by AMD, the SwitchIT products have a highly modular and extensible programmable architecture, allowing for the rapid development of next-generation derivative products, as well as custom designs for specific customer needs. The SwitchIT product designs demanded new modeling techniques to accurately emulate a chip with the complexity comparable to a sixth-generation microprocessor. AMD's SwitchIT project team has produced more than 100 patentable advances in switch design and implementation. Package and Availability The SwitchIT F12M Am79C720 and F12 Am79C721 devices will be available direct through AMD and authorized AMD distributors in a 420-pin BGA (Ball Grid Array) A popular surface mount chip package that uses a grid of solder balls as its connectors. Available in plastic and ceramic varieties, BGA is noted for its compact size, high lead count and low inductance, which allows lower voltages to be used. . The SwitchIT F12 Am79C720 device is priced at $49 in 10K-unit quantities. The SwitchIT F12 Am79C721 device is priced at $39 in 10K-unit quantities. AMD is currently sampling both products with production planned for March 2000. About AMD AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets. AMD produces microprocessors, flash memories, and integrated circuits for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $2.9 billion in 1999. (NYSE NYSE See: New York Stock Exchange :AMD). About AMD Networking AMD's Network Products Division is one of the world's foremost suppliers of end-to-end networking IC devices including adapters, controllers, switches, hubs and PHYs for the Ethernet, Fast Ethernet, Gigabit Ethernet and Home Networking markets. A leading networking component supplier since 1984, AMD's Network Products Division has shipped more than 250 million network ports in the past five years. Cautionary Statement This release contains forward-looking statements, which are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements are generally preceded by words such as &uot;plans,&uot; &uot;expects,&uot; &uot;believes,&uot; &uot;anticipates&uot; or &uot;intends.&uot; Investors are cautioned that all forward-looking statements in this release involve risks and uncertainty that could cause actual results to differ materially from current expectations. Forward-looking statements in this release about the SwitchIT F12 and SwitchIT F12M devices include the risk that one or both will not achieve customer and market acceptance. We urge investors to review in detail the risks and uncertainties in the company's Securities and Exchange Commission filings. Visit AMD on the Web For more information about the SwitchIT line of products, including product photos, please visit http://www.amd.com/products/npd/overview/switchit/switchit.html. Additional press releases and information about AMD are available at: http://www.amd.com/news/news.html. Note to Editors: AMD, the AMD logo, SwitchIT, NetPHY and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies. |
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