AMD Strengthens Mobile Computing R&D with New Engineering Lab in Tokyo; AMD Japan Engineering Laboratory Expected to Drive Mobile Processor Platform Design for Tomorrow's Applications.TOKYO -- Underscoring its commitment to mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings customers, AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. (NYSE NYSE See: New York Stock Exchange :AMD) announced today that it has opened an engineering laboratory housed in AMD Japan's Tokyo headquarters. The AMD Japan Engineering Laboratory plans to hire 15 to 20 engineers over the next 12 to 18 months. The new lab is expected to contribute to AMD's mobile processor platform design activities to achieve an expanded presence in thin and light notebook PCs, as well as consumer electronics and communication devices that require extremely low power. "Japan is recognized worldwide as a leader driving the shift toward mobile computing," said Dirk Meyer Dirk Meyer was co-architect of the DEC Alpha 21064 and 21264 microprocessors. He also worked at Intel in its microprocessor design group. He joined AMD in 1996, where he personally led the team that designed and developed the AMD Athlon processor. , executive vice president of AMD's Computation Products Group. "We envision that x86 technology will continue to expand across mobile platforms, enriching the computing experience for users everywhere. AMD's Japanese manufacturing partners are an integral part of our efforts to make this vision a reality." The Japanese market has been at the forefront of mobile computing for several years, with notebook PCs outselling desktop units since 2001. The preference for notebooks and other mobile computing solutions among Japanese customers has continued unabated un·a·bat·ed adj. Sustaining an original intensity or maintaining full force with no decrease: an unabated windstorm; a battle fought with unabated violence. . In 2003, the notebook segment comprised nearly 55 percent of the Japanese PC market In Japan, NEC and Fujitsu are the two top computer vendors. The remainder of the market is divided among Apple, IBM, Epson, Toshiba, Sony and others. Japanese versions of Windows are widely used. and continues to expand. The Japan Engineering Lab initially will be managed by Steve Polzin, Sr. AMD Fellow and Chief Platform Architect. Lab engineers will support electrical, thermal and silicon design disciplines, contributing to the development of Mobile AMD Athlon(tm) 64 processors, AMD Alchemy alchemy (ăl`kəmē), ancient art of obscure origin that sought to transform base metals (e.g., lead) into silver and gold; forerunner of the science of chemistry. (tm) Solutions and AMD Geode(tm) Solutions. As part of AMD's customer-centric design effort, the engineering team will work closely with the company's silicon engineering teams in Austin and Dresden, as well as platform engineering teams in Austin and Taipei. "Japanese customers typically demand the world's highest quality, and Japan is the country where mobile computing trends are set," said Kazuo Sakai, corporate vice president, sales and marketing, AMD South Asia This article is about the geopolitical region in Asia. For geophysical treatments, see Indian subcontinent. South Asia, also known as Southern Asia Pacific and Japan. "By establishing this new engineering lab in Tokyo, our Japanese customers will be able to influence and contribute to mobile device feature definitions in a more significant way." "Japan is leading the world in the advancement of the mobile market. Sharp takes pride in market innovation, and we welcome AMD's JEL establishment which will help AMD's excellent processor technology to be optimized for mobile applications," said Hirohide Nakagawa, group general manager of Information and Communication Systems, Sharp Corporation. "We will work closely with AMD's JEL to develop future notebook PCs which meet our customers' needs in a timely fashion." About Mobile AMD Athlon(tm) 64 processors Notebooks powered by Mobile AMD Athlon 64 processors benefit from outstanding performance, extended system battery life, 64-bit capability, HyperTransport(tm) technology for improved multi-tasking functionality, and an Enhanced Virus Protection Enhanced Virus Protection, often abbreviated as EVP, is a proprietary technology used by AMD which attempts to prevent malicious computer code from being executed without the user's knowledge or permission. feature that will be enabled by the upcoming Microsoft(R) Windows(R) XP Service Pack 2 in both 32-bit and 64-bit operating environments. About AMD's Personal Connectivity Solutions Group (PCSG PCSG Philatelic Computing Study Group PCSG Pacific Cellular System Group PCSG Personal Computing Systems Group ) AMD's PCSG delivers high-performance, low-power embedded solutions that are designed to address customer needs in the non-PC Internet Appliance Also called "information appliance," "smart appliance," and "Web appliance," it is a device specialized for accessing the Web and/or e-mail. Designed for ease of use, it plugs into a telephone jack or LAN connection for Internet hookup. market. PCSG offers technologies from the AMD Alchemy Solutions and the AMD Geode Solutions product families covering a wide range of applications. Target markets for PCSG include multimedia, access & computing devices, and growth opportunities in consumer electronics and communication segments. About AMD AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com. AMD, the AMD Arrow logo, AMD Athlon, AMD Alchemy, AMD Geode and combinations thereof, are trademarks of Advanced Micro Devices Inc. HyperTransport is a licensed trademark of the HyperTransport Technology Consortium. Microsoft and Windows are registered trademarks of Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail, in the U.S. and/or other countries. Other names are for informational purposes only and may be trademarks of their respective owners. |
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