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AMD Set to Deliver New Processor Family That Redefines Everyday Computing; Delivery of AMD Sempron and Mobile AMD Sempron Processors Expected in Second Half 2004.


Business Editors/High-Tech Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--June 7, 2004

AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips.  (NYSE NYSE

See: New York Stock Exchange
:AMD) today announced that it will introduce a new brand of PC processors to be named AMD Sempron(tm). The AMD Sempron processor family is expected to redefine Verb 1. redefine - give a new or different definition to; "She redefined his duties"
define, delimit, delimitate, delineate, specify - determine the essential quality of

2.
 everyday computing for today's value-conscious buyers of desktop and notebook PCs.

AMD Sempron processors are being developed to meet the evolving day-to-day needs of home and business PC users. Basic computing is no longer just about e-mail, Web browsing or word processing word processing, use of a computer program or a dedicated hardware and software package to write, edit, format, and print a document. Text is most commonly entered using a keyboard similar to a typewriter's, although handwritten input (see pen-based computer) and . Today it's also about downloading and playing music, or sending pictures to family and friends. This full-featured product line is designed to deliver best-in-class performance for the growing segment of PC users who want more from their PCs.

"AMD is changing the name of the game for everyday computing. We have responded to evolving customer needs with a compelling solution that delivers the performance needed for today's applications," said Marty Seyer, vice president and general manager, Microprocessor Business Unit, AMD. "The AMD Sempron brand is expected to carry on our tradition to always strive to provide our customers more value."

More details about AMD's new mobile and desktop processors will be forthcoming in the second half of 2004. Shipments of the AMD Sempron and Mobile AMD Sempron processors are scheduled to begin during the second half of 2004.

AMD Athlon(tm) 64 processors will continue to be offered for outstanding 32-bit performance, capability for tomorrow's 64-bit applications, and Enhanced Virus Protection Enhanced Virus Protection, often abbreviated as EVP, is a proprietary technology used by AMD which attempts to prevent malicious computer code from being executed without the user's knowledge or permission.  in conjunction with the upcoming Windows(R) XP Service Pack 2. Likewise, AMD Athlon XP A family of Pentium-compatible CPU chips from AMD introduced in 2001. Departing from the traditional MHz designation, Athlon XP chips use model numbers that combine clock speed and architectural features into a numerical rating.  processors for desktop PCs and Mobile AMD Athlon XP-M processors will continue to be offered for those customers seeking advanced functionality and performance for mainstream home and office computing.

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com.

AMD, the AMD Arrow logo, AMD Sempron, AMD Athlon, and combinations thereof, are trademarks of Advanced Micro Devices Inc. Windows is a registered trademark of Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail,  in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or other jurisdictions. Other product and company names are for informational purposes only and may be trademarks of their respective companies.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 7, 2004
Words:392
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