AMD Opteron Processor Powers Customer Applications for Leading Italian Online Insurer; Genialloyd Selects AMD Opteron Processor-Based Solution to Boost Its E-Commerce Business.

Business Editors/High-Tech Writers

MILAN, Italy--(BUSINESS WIRE)--May 7, 2004

AMD (NYSE:AMD) today announced that Genialloyd, the e-commerce division of Italian insurance company RAS and member of the Allianz Group, has deployed an AMD Opteron(TM) processor-based IBM eServer 325 platform to better manage customer data and more accurately analyze risk selection.

Based on AMD64 technology, the AMD Opteron processor features Direct Connect Architecture. AMD removed the front-side bus bottleneck and directly connected the processors, the memory controller and the I/O, resulting in improved overall system performance and efficiency. Genialloyd will combine the power of the AMD Opteron processor and Microsoft(R) Windows(R) Server 2000 along with its own proprietary software to decrease costs and increase performance of its mission-critical web applications.

"When it comes to profiling potential customers, updating large databases and analyzing risk, we need reliable and scalable IT solutions that meet our compute-intensive needs and increase our customer responsiveness," said Salvatore Farago, Technical Manager at Genialloyd IT Department. "The AMD Opteron processor-based solution from IBM meets these needs and delivers exceptional performance." The IBM eServer 325 solution with the AMD Opteron processor represents the ideal platform for e-commerce enterprises that manage high-volume web transactions. In 2003, Genialloyd processed 2.1 million online insurance applications.

"Genialloyd's implementation of the AMD Opteron processor in its enterprise is a perfect example of the relevance of our customer-centric philosophy: we enable our partners to deliver the right solution by listening to our end customers," said Henri Richard, executive vice president, AMD Worldwide Sales and Marketing. "AMD's strong commitment to an industry-standard, pervasive 64-bit computing environment is proving to be the right one -- especially in the enterprise segment, where reliability, scalability and security are among the top priorities for IT decision makers."

About the AMD Opteron(TM) Processor

The AMD Opteron processor continues to transform the enterprise with groundbreaking architecture, world-class 32-bit performance and an ecosystem committed to the development of an industry-standard 64-bit solution. The world's first 32-bit and 64-bit processor compatible with the x86 architecture, the AMD Opteron processor is based on AMD64 technology. AMD64 with Direct Connect Architecture helps eliminate the bottlenecks inherent in a front-side bus and, instead, directly connects the processors, the memory controller and the I/O to the central processor unit, improving overall system performance and efficiency.

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com.

AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron and combinations thereof are trademarks of Advanced Micro Devices Inc. Microsoft and Windows is a registered trademark of Microsoft Corporation in the U.S. and/or other jurisdictions. HyperTransport is a licensed trademark of the HyperTransport Technology Consortium. Other product and company names are for informational purposes only and may be trademarks of their respective companies.