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AMD Offers New Products, Expands AMD64 Longevity Program to Further Support Embedded Market.


Second-Generation AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips.  Opteron[TM] Processors and AMD Athlon[TM] 64 X2 Dual-core Processors Added to AMD64 Longevity Program

AMD Geode[TM]LX900 Processor Debuts

Increased Support for AMD's Embedded Systems Embedded systems

Computer systems that cannot be programmed by the user because they are preprogrammed for a specific task and are buried within the equipment they serve.
 Customers

NURNBERG, Germany -- At the Embedded Inserted into. See embedded system.  World Exhibition & Conference this week, AMD (NYSE NYSE

See: New York Stock Exchange
: AMD) announced the next step in the evolution of its embedded business--including the addition of Second-Generation AMD Opteron[TM] processors and AMD Athlon[TM] 64 X2 dual-core processors to the AMD64 Longevity Program, plus the release of the new AMD Geode[TM] LX900@1.5W processor. With a commitment to lowering customers' time to market, AMD is also offering several new Reference Design Kits (RDKs). Spanning high-end to very low power embedded markets Refers to custom-designed, computer-based devices and applications that perform a fixed set of tasks. It may refer to cellphones and other handhelds, network appliances (routers, access points, modems) and myriad consumer electronics products. , these new AMD solutions are part of a continued focus on delivering a stable, consistent, high-performance architecture for embedded designers.

"Today we are significantly expanding our embedded market support," said Greg White Greg White (born July 25, 1979) is an American football defensive end for the Tampa Bay Buccaneers. White attended the University of Minnesota and was drafted in 2002 by the expansion Houston Texans, but failed to make the roster. , vice president, Embedded Computing Solutions Division, AMD. "We believe that only AMD can offer embedded designers scalable and powerful, yet energy- and cost-efficient, products and solutions that leverage the most flexible x86 platforms See x86 chip platform.  available. Our customer-centric approach to innovation means we offer solutions that not only meet, but also exceed design requirements and performance expectations."

As a testament to the broad adoption of AMD processors by embedded designers and the support of AMD's vision for the future in the embedded market, WIN Enterprises also announced this week that it is offering the first Single Board Computer (SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. ) embedded design featuring the Second-Generation AMD Opteron processor with DDR (Double Data Rate) Refers to an SDRAM memory chip that increases performance by doubling the effective data rate of the frontside bus. For more details, see SDRAM.

DDR - Double Data Rate Random Access Memory
2 memory. More information is available at www.win-ent.com.

"WIN Enterprises is excited to be the first AMD embedded industry technology partner to provide a single board computing solution based on the Second-Generation AMD Opteron processor," said Matt Stevenson, Chief Architect of WIN Enterprises. "The use of the processor in embedded designs represents a significant advancement in providing cost-effective, small form factor computing that will serve an ever-widening range of applications."

Expanded Embedded Product Offerings

AMD is dramatically growing its offerings for high-end embedded markets. The AMD64 Longevity Program makes select AMD64 technology available for a longer-than-standard timeframe and now includes Second-Generation AMD Opteron processors and the AMD Athlon 64 X2 dual-core and AMD Athlon 64 processors. These processors are ideal for high-end storage and telecommunications embedded designs, as well as more traditional embedded markets such as security, medical imaging, military systems, single board computing, point-of-sale solutions and gaming. This is in addition to the Mobile AMD Sempron[TM] processor Model 3500+ and the AMD Turion A version of the Athlon 64 CPU from AMD designed for thin, lightweight laptops. The Turion 64 CPUs dissipate as little as 25 watts compared to 65 for the Athlon. Introduced in 2005, Turion enhanced AMD's line of mobile CPUs, which included the Mobile Athlon 64 for full-sized laptops and [TM] 64 X2 dual-core mobile technology Model TL-52 recently announced in January.

* The Second-Generation AMD Opteron Processor: The leading-edge performance-per-watt of the Second-Generation AMD Opteron processor with Direct Connect Architecture, combined with scalability, reliability and industry-standard features, helps ensure an embedded design that can give customers a long-range plan for the lifecycle of their systems.

* The AMD Athlon 64 and AMD Athlon 64 X2 Dual-Core Processors: The AMD Athlon 64 and AMD Athlon 64 X2 dual-core processors combine high-performance at low power, with unique features such as the integrated DDR2 memory controller supporting ECC (1) (Error-Correcting Code) A type of memory that corrects errors on the fly. See ECC memory.

(2) (Elliptic Curve Cryptography) A public key cryptography method that provides fast decryption and digital signature processing.
.

Also available today, the new AMD Geode LX900@1.5W processor is the most advanced Geode LX processor for demanding applications. Like the AMD Athlon 64 and AMD Athlon 64 X2 Dual-Core processors, the AMD Geode LX900 is designed to deliver premium performance with very low total system power. The highly integrated architecture of the AMD Geode LX enables long battery life and small form-factor designs common to thin clients, SBCs, and ultra mobile applications.

New RDKs help decrease time-to-market

Finally today, as part of an ongoing effort to help embedded designers reign in overall costs and speed time-to-market, AMD released three additional RDKs:

* The AMD Geode LX Network Attached Storage (NAS (1) See network access server.

(2) (Network Attached Storage) A specialized file server that connects to the network. A NAS device contains a slimmed-down operating system and a file system and processes only I/O requests by supporting the popular
) RDK RDK Reference Design Kit
RDK Red Dragon Karate (compilation of different major styles, mostly based on Shotokan)
RDK Reload Delay Kit
RDK Report Developer Kit
RDK Rapid Deployment Kit
RDK Re-Distribution Kit
RDK Render Developer Kit
: This RDK provides companies with the design requirements necessary to develop powerful solutions that help enable sharing of movies, music, and other forms of data while also offering redundancy and security features required for this specific class of devices.

* The AMD Geode LX Ultra Value Clients (UVC UVC ultraviolet C; see ultraviolet.
UVC Umbilical vein catheter, see there
) RDK: This fifth-generation RDK combines small form-factor design, x86 application compatibility, and energy efficiency to create a complete product development solution ideal for those designing UVCs, SBCs, point-of-sale devices, thin clients, network appliances, kiosks, and more.

* The AMD Opteron 200 Series processor AdvancedTCA: This RDK is a rugged, NEBS-compliant blade designed with the AMD Opteron 200 series processor with dual-core technology. It is designed to provide a highly configurable and scalable platform for deployment in carrier-grade environments.

Customer Adoption

AMD customers Advansus, Advantech, ICP (1) (Internet Cache Protocol) A protocol used by one proxy server to query another for a cached Web page without having to go to the Internet to retrieve it. See CARP and proxy server. , Liteon and WIN Enterprises are already embracing the new AMD embedded solutions, at both the conception and implementation phases of product lifecycles, to innovate at the system level.

About AMD

Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com.

[c] 2007 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, and combinations thereof, AMD Opteron, AMD Geode and AMD Athlon are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 13, 2007
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