AMD Offers New Boxed Processor Product; AMD/Microsoft Rebate Program Included in Initiative.AUSTIN, Texas--(BUSINESS WIRE)--Nov. 3, 1997--AMD (NYSE NYSE See: New York Stock Exchange :AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. ) today announced a boxed processor product based on the AMD-K6 MMX (MultiMedia EXtensions) A set of 57 additional instructions built into the Pentium MMX chip for improved multimedia and modem performance by performing mathematical operations on multiple sets of data at the same time (see SIMD). enhanced processor that provides resellers the best performance solution for Socket 7 systems. The new AMD Processor In a Box (PIB See NIST binary. ) includes the AMD-K6/200 or 233 in a boxed unit, with heatsink, thermal grease A conductive substance that is used to transfer heat from one device to another. When a heat sink is attached to a chip, there is a huge number of microscopic gaps between the two surfaces. The thermal grease helps bond the two surfaces and transfer the heat more effectively. See heat sink. , and fan attached to the processor. The product comes with a three-year limited warranty Limited warranty A warranty with certain conditions and limitations on the parts covered, type of damage covered, and/or time period for which the agreement is good. and will be available through authorized distributors in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . AMD developed the new product in response to requests from value-added resellers (VARs) and system integrators. "The reseller market has responded enthusiastically to the AMD-K6 processor and its value proposition, and the PIB product will enable VARs to more easily build the best desktop PCs for their customers," said Dave Sheffler, AMD's vice president, channel sales and marketing. "By offering the Processor In a Box, we can guarantee our customers receive a high-quality, cost-competitive product that is reliable and easier to use." In conjunction with the new product, AMD will promote a rebate program aimed at North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. VARs who purchase the PIBs. The rebate program involves an industry-first joint effort with Microsoft Corp. For each group of 50 AMD-K6 PIB-based systems sold with officially licensed versions of the Windows(R) 95 operating system, the U.S. or Canada-based VAR may submit the proper combination of AMD and Microsoft rebate coupons for up to $500 cash back. "Microsoft is pleased to work with AMD to offer additional rebate dollars to system builders who purchase the AMD-K6 processor with genuine Windows 95," said Doris Medlicott, manager of Microsoft OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and Sales, North America. "This promotion demonstrates that Microsoft continues to be committed to proactively supporting system builders who license legitimate products." "We are responding to the AMD Reseller Program members' requests for better and more widespread distribution of AMD processors," said David West, AMD's director of worldwide distributor operations. AMD's current North American commercial distributor associates, FAI and @Once, will distribute the new boxed processor product. The AMD Processor In a Box is available now. The AMD-K6/233 PIB is priced at $236, and the AMD-K6/200 PIB at $171. About AMD AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets. AMD produces processors, flash memories, programmable logic devices, and products for communications and networking applications. Founded in 1969 and based in Sunnyvale, Calif., AMD had revenues of $2 billion in 1996. -0- Notes to Editors: Readers may obtain additional information by calling 800/222-9323 or 408/749-5703. AMD is a registered trademark, and AMD-K6 is a trademark of Advanced Micro Devices, Inc. Microsoft and Windows are registered trademarks of Microsoft Corporation. MMX is a trademark of Intel Corporation. -0- General Notice: Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies. CONTACT: AMD, Austin Anne Camden, 512/602-2120 E-mail: anne.camden@amd.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion