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AMD Names David Somo Vice President, Marketing, Computation Products Group.


Business Editors/High-Tech Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--April 18, 2000

AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips.  recently named David Somo vice president of marketing for the Computation Products Group. He is responsible for all marketing strategies and programs for all processor families, including product, segment, technical, strategic, and field marketing. Somo will report to Larry Hollatz, group vice president and general manager, Computation Products Group.

"David brings world-class knowledge of sales and marketing strategies to this position," Hollatz noted. "With his broad experience and proven leadership abilities, I'm confident he will help drive the Computation Products Group to achieve even higher levels of success."

Immediately prior to his new position, Somo was vice president of sales and marketing for the Americas. Prior to that, he was director of sales responsible for Compaq Computer Corporation (company) Compaq Computer Corporation - The largest US manufacturer and vendor of IBM PC compatible personal computers and servers. Compaq was started in 1982 by three ex-Texas Instruments employees.

Quarterly sales $2499M, profits $210M (Aug 1994).

http://compaq.com/.
. As director, Somo drove sales with Compaq's Presario desktop and mobile PC business that helped lead to AMD processors achieving significantly increased unit share of the U.S. retail desktop PC market and greater than 50% unit share of the U.S. retail notebook PC market in 1999.

Previously, Somo was director of marketing at AMD where he was involved in a number of major initiatives and compiled a remarkable record of success. He designed and executed worldwide product launches for the AMD-K6(R), AMD-K6-2, and AMD-K6-III microprocessors, including the Super7(TM) infrastructure support strategy for these highly successful products. He also devised and implemented various marketing programs associated with AMD's acclaimed 3DNow!(TM) technology.

Somo has been with AMD since 1991, holding various sales and marketing positions within the company. Prior to joining AMD, he was employed at VLSI Technology VLSI Technology, Inc was a company which designed and manufactured custom and semi-custom ICs. The company was based in Silicon Valley, with headquarters at 1109 McKay Drive in San Jose, California.  as an applications engineer. Somo holds a bachelor's degree in electrical engineering electrical engineering: see engineering.
electrical engineering

Branch of engineering concerned with the practical applications of electricity in all its forms, including those of electronics.
 from Arizona State University Arizona State University, at Tempe; coeducational; opened 1886 as a normal school, became 1925 Tempe State Teachers College, renamed 1945 Arizona State College at Tempe. Its present name was adopted in 1958. .

About AMD

AMD is a global supplier of integrated circuits Integrated circuits

Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1.
 for the personal and networked computer and communications markets. AMD produces microprocessors, flash memories, and integrated circuits for communications and networking applications. Founded in 1969 and based in Sunnyvale, California Sunnyvale ([sʌniveil]) is a city in Santa Clara County, California, United States. It is one of the major cities that make up the Silicon Valley. As of the 2000 census, the city population was 131,760. , AMD had revenues of $2.9 billion in 1999 (NYSE NYSE

See: New York Stock Exchange
:AMD).

Note to Editors: AMD, the AMD logo, AMD Athlon, 3DNow!, K6 and combinations thereof and Super7 are trademarks of Advanced Micro Devices, Inc., and AMD-K6 is a registered trademark of AMD in the U.S. and other jurisdictions.
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Publication:Business Wire
Geographic Code:1USA
Date:Apr 18, 2000
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