AMD Launches Fall Advertising Campaign With New Television Commercial.SUNNYVALE, Calif.--(BUSINESS WIRE)--Sept. 25, 1997--AMD (NYSE NYSE See: New York Stock Exchange :AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. ) is launching a new fall advertising campaign featuring its latest AMD-K6 MMX (MultiMedia EXtensions) A set of 57 additional instructions built into the Pentium MMX chip for improved multimedia and modem performance by performing mathematical operations on multiple sets of data at the same time (see SIMD). Enhanced Processor. The new commercial will break tonight on prime-time television. "These television spots target personal computer consumers," said Tom Stites, vice president of communications at AMD. "Our intent is to show that buying PCs based on the AMD-K6 processor is a smart choice. The message is that no matter how much or how little consumers are prepared to spend for a similarly configured system, they will get better performance with the AMD-K6." Developed by Hill, Holliday, a Boston-based advertising agency, the new commercial has a serious message, but takes a lighter approach. It tells the story of a secret agent who has been captured by the forces of an evil mastermind named Mestopholes who is plotting world domination “World conquest” redirects here. For other uses, see World domination (disambiguation). The concept of world domination (sometimes world conquest) has long been a popular theme in both history and fiction. . The plan fails when the expensive PCs used by Mestopholes don't deliver the performance required. The agent escapes and captures Mestopholes by using a PC based on an AMD-K6 MMX Enhanced Processor. "Our message of performance and value is compelling, but our primary competitor outspends us on advertising by almost 20 to one," said Stites. "In order to be heard above the noise, commercials from AMD must break through with humor and excitement." The new commercial will air beginning today in major markets throughout the country, including New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Boston, Chicago, Austin, Seattle, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . It will appear on prime-time shows like Seinfeld and ER, morning and late local news, sports, business and political news programs. AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets. AMD produces processors, flash memories, programmable logic devices, and products for communications and networking applications. Founded in 1969 and based in Sunnyvale, AMD had revenues of $2 billion in 1996. -0- World Wide Web: Press announcements and other information about AMD are available on the Internet via the World Wide Web. Type http://www.amd.com at the URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. prompt. Note to editors: Readers may obtain additional information by calling 800/222-9323 or 408/749-5703. AMD-K6, AMD, the AMD logo and combinations thereof are trademarks of Advanced Micro Devices Inc. MMX is a trademark of Intel Corporation. Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies. CONTACT: AMD Kerry Elliott, 408/749-2920 kerry.elliott@amd.com |
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