AMD Kicks Off New Year by Introducing AMD Athlon XP Processor 2000+, Industry's Highest Performing Desktop PC Processor.Business Editors & High-Tech Writers SUNNYVALE, Calif.--(BUSINESS WIRE)--Jan. 7, 2002 AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. (NYSE NYSE See: New York Stock Exchange : AMD) today announced the new AMD Athlon(TM) XP processor 2000+, reinforcing AMD's commitment to provide the industry's highest performing desktop PC processors to our customers. Systems featuring the AMD Athlon XP A family of Pentium-compatible CPU chips from AMD introduced in 2001. Departing from the traditional MHz designation, Athlon XP chips use model numbers that combine clock speed and architectural features into a numerical rating. processor 2000+ are expected to be immediately available from Compaq in the U.S. Other top-tier manufacturers, including Hewlett-Packard Company and MicronPC, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control in the U.S., and NEC-CI in Europe, also plan to offer systems soon with the AMD Athlon XP processor 2000+. "With the AMD Athlon XP processor 2000+, AMD is making a New Year's resolution A New Year's Resolution is a commitment that an individual makes to a project or a habit, often a lifestyle change that is generally interpreted as advantageous. The name comes from the fact that these commitments normally go into effect on New Year's Day and remain until the set to PC users - to continue providing them the best performing products," said Ed Ellett, vice president of marketing for AMD's Computation Products Group. "AMD is determined to provide users with the right solutions at the right time, as when we championed the introduction of a DDR (Double Data Rate) Refers to an SDRAM memory chip that increases performance by doubling the effective data rate of the frontside bus. For more details, see SDRAM. DDR - Double Data Rate Random Access Memory memory-based chipset for the PC platform more than 14 months ago." Home and business consumers benefit from AMD's innovations by experiencing improved software performance. As a result of AMD's close collaboration with Microsoft, the AMD Athlon XP processor is optimized for use with Windows(R) XP. "Windows XP The previous client version of Windows. XP was a major upgrade to the client version of Windows 2000 with numerous changes to the user interface. XP improved support for gaming, digital photography, instant messaging, wireless networking and sharing connections to the Internet. provides customers with exciting new experiences combined with ease of use," said Jeff Price Jeff Price is the head men's basketball coach at Georgia Southern University. • • [ , Director of Windows Marketing at Microsoft Corp. "Together, with the great performance of the AMD Athlon XP processor, users will have a tremendous computing experience." "Digital video enthusiasts choose AMD Athlon XP processors for the excellent performance, real-time capabilities, and smooth playback power they provide to video editing See nonlinear video editing and video editor. products," said Robert Sharp, Vice President of Marketing at Canopus Corporation Canopus Corporation is a manufacturer of video editing cards and video editing software. Their competitors include Matrox and Pinnacle Systems. When 3dfx's Voodoo series of PC-gaming-oriented 3D graphics cards became popular in the mid-1990s, Canopus was well-known for . "The Canopus DVRaptor-RT Video Editing system, combined with the features and optimizations of the AMD Athlon XP processor 2000+ with QuantiSpeed(TM) architecture, offer a digital video platform that the most stalwart of enthusiasts can benefit from." AMD recognizes the importance of delivered PC performance, based upon industry-standard benchmarks. These benchmarks demonstrate that AMD maintains performance leadership with the AMD Athlon XP processor 2000+. (See http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_572_863^3750,00.html) AMD identified the AMD Athlon XP processor using model numbers, as opposed to clock speed in megahertz One million cycles per second. See MHz. MegaHertz - (MHz) Millions of cycles per second. The unit of frequency used to measure the clock rate of modern digital logic, including microprocessors. . Model numbers are designed to convey the relative performance of AMD Athlon XP processors, as well as communicate the architectural superiority compared to existing AMD Athlon processors. The higher the model number, the better the performance. To communicate processor performance in the future, AMD is driving the True Performance Initiative, or TPI (Tracks Per Inch) The measurement of the density of the storage channels on a disk or tape. Track density on magnetic disks has reached 125,000 tpi (125 Ktpi). See bpi, areal density and magnetic disk. . TPI is intended to define a new, more accurate measure of processor performance and assist customers in understanding the benefits of PC performance. "We've seen an incredible response to AMD's ongoing efforts to expose the megahertz myth The megahertz myth, or less commonly the gigahertz myth, refers to the error of using clock rate to compare the performance of different microprocessors. While clock rates are a valid way of comparing the performance of different speeds of the same model and type of . A healthy dialogue is occurring industry wide, and there is a resounding re·sound v. re·sound·ed, re·sound·ing, re·sounds v.intr. 1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children. 2. call for a better measure of performance. We are working diligently to advance these discussions and drive that better measure," said Patrick Moorhead, vice president of Customer Advocacy for AMD. Computer Manufacturers Offer Support "For an unsurpassed digital media experience, office productivity, and gaming action, our Compaq Presario 8000Z series with the AMD Athlon XP processor 2000+ is a surefire win," said Brett Faulk, director of Home and Small Office Desktop Marketing in Compaq Computer Corporation's Access Business Group. "AMD continues to supply products that help us meet the high standards of our home and small business customers." "The new AMD Athlon XP processor 2000+ is available on HP's build-to-order program, which enables people to customize their HP Pavilion PC with the highest performance features," said Bruce Greenwood, product marketing manager for HP Pavilion home PCs. "The ability to choose specific components allows a user to build a PC with a specific purpose in mind, like creating and editing personal photos, music and movies, and then select high performance technology that meets their individual needs." "NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. CI is proud to bring this latest processor technology to our customers," said Detlef Bosse, Executive Director Desktop and Solutions, NEC Computers International. "It delivers highest performance at a mainstream price, which is just the kind of value and time-to-market that consumers, and Small and Medium Enterprise power users, have come to expect from our Packard Bell and NEC desktops." Pricing The AMD Athlon XP processor 2000+ is priced at $339 in 1,000-unit quantities. For more information on pricing, please visit: http://www.amd.com/pricing About the AMD Athlon(TM) XP Processor The AMD Athlon XP processor features QuantiSpeed architecture, 384KB of on-chip, full-speed cache, and support for AMD's 3DNow!(TM) Professional instructions for enhanced multimedia capabilities. The AMD Athlon XP processor is compatible with AMD's Socket A infrastructure, and supports the advanced 266MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc. front-side bus. AMD Athlon XP processors are manufactured using AMD's 0.18-micron copper process technology in Fab 30 in Dresden, Germany. About AMD AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and Standard & Poor's 500 company, produces microprocessors, Flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $4.6 billion in 2000. (NYSE: AMD). AMD on the Web For more information about today's announcement, including performance benchmarks, please visit our virtual pressroom at http://www.amd.com/news/spotlight. Additional press releases are available at www.amd.com/news/news.html. AMD, the AMD Arrow logo, AMD Athlon, 3DNow!, and combinations thereof, and QuantiSpeed are trademarks of Advanced Micro Devices, Inc. Microsoft and Windows are registered trademarks of the Microsoft Corporation in the United States and/or other jurisdictions. Other product names are for informational purposes only and may be trademarks of their respective companies. |
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