AMD Introduces Evolutionary New Computing Platform, Increasing Memory Data Rate by Up to 100 Percent.Business Editors/High-Tech Writers TOKYO--(BUSINESS WIRE)--Oct. 30, 2000 -- AMD introduces AMD-760(TM) chipset, enabling the world's first commercially available PC platform supporting next-generation Double Date Rate (DDR) memory technology -- -- Initial systems expected to debut from micronpc.com in the U.S. and NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. Computers International in Europe for holiday buying season -- At press conferences in Tokyo, Taipei and Paris, AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. today is introducing the AMD-760(TM) chipset, enabling the world's first commercially available PC computing platform See platform. supporting next-generation Double Data Rate (DDR (Double Data Rate) Refers to an SDRAM memory chip that increases performance by doubling the effective data rate of the frontside bus. For more details, see SDRAM. DDR - Double Data Rate Random Access Memory ) memory technology. DDR memory is an evolutionary new technology that increases peak data throughput to the processor by up to 100 percent compared to its predecessor, Synchronous Dynamic Random Access Memory (storage) Synchronous Dynamic Random Access Memory - (SDRAM, Synchronous DRAM) A form of DRAM which adds a separate clock signal to the control signals. SDRAM chips can contain more complex state machines, allowing them to support "burst" access modes that clock out a series of (SDRAM (Synchronous DRAM) A type of dynamic RAM (DRAM) memory chip that has been widely used since the late 1990s. SDRAM chips eliminated wait states by dividing the chip into two cell blocks and interleaving data between them. ), at comparable costs to SDRAM solutions. AMD's DDR platform solution, which includes the award-winning AMD Athlon processor, provides the foundation to continue AMD's leadership position in supplying high-performance solutions for the performance PC space. "The PC industry's memory momentum is clearly in favor of DDR SDRAM See DDR. . DDR memory delivers performance that easily surpasses its SDRAM memory predecessors, along with cost advantages that make it an exciting and logical memory choice over other memory technologies for high-performance computing High-speed computing, which typically refers to supercomputers used in scientific research. solutions. By building upon industry-standard SDRAM memory technology and manufacturing processes, DDR memory should enjoy a speedy time to market and rapid adoption by the industry," said Sherry Garber, senior vice president, Semico Research. "In response to requests from our customers, AMD, along with our partners, has championed the adoption of DDR memory technology to power the next-generation of high-performance computing solutions," said Rob Herb, executive vice president of AMD. "Today's announcement once again demonstrates AMD's commitment to drive compelling new technology into the marketplace and enable beneficial solutions for our customers." "DDR memory is an evolutionary technology that promises revolutionary rewards for computer users. Fundamentally, DDR memory technology doubles a PC's available memory data transfer rate, at comparable costs to today's SDRAM solutions," said Richard Heye, vice president and general manager of AMD's Microprocessor Division in Texas. "With DDR memory, a major performance bottleneck is removed, allowing PCs to take advantage of increasing processor frequencies." AMD also is introducing AMD Athlon(TM) processors with a 266MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc. front-side bus to support the highest grade DDR memory. The processors are available at 1.2GHz, 1.13GHz and 1GHz. Systems Based on DDR Memory Platform Available Through Retail and Direct Channels Systems featuring the AMD Athlon processor and DDR memory technology are immediately available for order from micronpc.com in the U.S. and from NEC Computers International in Europe. Systems are expected to be available in November, and AMD expects widespread system availability worldwide in the first quarter of 2001. Other leading OEMs, including Compaq, also are evaluating AMD processor and DDR memory based Programs that hold all data in memory for processing. Almost all spreadsheets are memory based so that a change in data at one end of the spreadsheet can be instantly reflected at the other end. platforms for introduction in early 2001. "Micronpc.com is committed to advancing DDR as a leading memory solution, both for its superb performance and competitive cost structure," said Jeffrey K. Moeser, vice president of Product Development at micronpc.com. "Our Millennia(R) Max XP systems based on the AMD Athlon processor platform with DDR memory will offer tremendous performance at an extremely attractive price. This will help us deliver our usual standard of high performance that our customers have always expected from micronpc.com." "As a top computer retailer, Best Buy prides itself on delivering exceptional products at exceptional value. We believe micronpc.com systems based on AMD platforms and state-of-the-art DDR memory technology will hold tremendous appeal for buyers seeking the top performance and value available. Systems will be available at Best Buy stores and at www.BestBuy.com in November," said Robert Davidson
"NEC believes DDR memory technology is the natural successor to existing SDRAM memory solutions for its envious performance return and favorable cost model. NEC Computers International is committed to bringing this evolutionary technology into market with our Direction A+ systems and Packard Bell See Packard Bell NEC. iXtreme home computer featuring the 1.2GHz AMD Athlon processor with support for DDR memory," said Thierry Millet millet, common name for several species of grasses cultivated mainly for cereals in the Eastern Hemisphere and for forage and hay in North America. The principal varieties are the foxtail, pearl, and barnyard millets and the proso millet, called also broomcorn millet , executive director Sales and Marketing, NEC Computers. Industry Rallies Behind DDR Memory AMD has worked closely with its third-party partners to support the broad industry desire for DDR memory platform solutions, and has helped the industry drive to a single DDR memory specification. AMD and leading memory vendors have also worked with SMART Modular Technologies, an independent validation test house, to ensure the compatibility and reliability of the memory solutions. Leading memory manufacturers offering DDR memory modules include Micron, Samsung, Infineon Technologies For the raceway, see . Infineon Technologies AG (ISIN: DE0006231004, FWB: IFX, NYSE: IFX) was founded in April 1999 when the semiconductor operations of parent company, Siemens AG, were spun off to form a separate legal entity. , Elpida, Hyundai, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Mitsubishi and Toshiba. "DDR SDRAM is rapidly gaining momentum as the next memory solution. Micron has worked closely with AMD on enabling DDR SDRAM and we are positioning our production capability to support AMD Athlon processor based DDR platforms with 64MB, 128MB, and 256MB DDR technology," said Mike Seibert, DRAM technical marketing manager, Micron. "We are happy to participate with AMD in the introduction of the first volume DDR platforms." "Samsung Semiconductor, Inc. is committed to leading the DDR SDRAM market and is working to pave the way for the availability of low cost, high-performance DDR technology for the server, workstation and high-performance desktop PC markets," said Dieter Mackowiak, senior vice president of Marketing and Sales of SSI (1) See server-side include and single-system image. (2) (Small-Scale Integration) Less than 100 transistors on a chip. See MSI, LSI, VLSI and ULSI. 1. (electronics) SSI - small scale integration. 2. . "With today's availability of DDR SDRAM for both 128MB and 256MB, Samsung is ready to support the growing demand for DDR products." "Infineon is very pleased to be working with AMD and the industry to build the market for systems supporting DDR memory," said Peter Schaefer Peter Schaefer may refer to:
AMD Innovation Impacting Users The AMD-760 chipset is simply the latest in a growing compendium of AMD technological innovations that enable better solutions for end users. AMD's technological innovations have enabled Jim Henson's Creature Shop Jim Henson's Creature Shop is a company founded in 1979 by puppeteer Jim Henson, creator of The Muppets. It was originally created as a result of the observation that the team that had been put together for The Dark Crystal was extremely hard to recreate for Labyrinth, since to work magic with the renowned Muppet characters during the past year. One of these is the proprietary Henson Digital Performance Studio (HDPS HDPS High-Density Polystyrene ), which is a medium to deliver not only entertaining digital Muppet performances, but also a technology that has applications ranging from personalized web browsers to compelling next-generation video game content and digital television. "After doing independent benchmarking and analysis of available x86 architectures, we found the AMD Athlon processor to be the highest performing processor for our workstation needs," said Jeff Forbes, Computer/Electronics supervisor of Jim Henson's Creature Shop. "Each generational improvement of the AMD Athlon processor core and memory architecture has added significant realism to our digital puppets and has enabled our puppeteers to work with these characters in a more lifelike manner. This is the reason we built four AMD Athlon processor powered 'Henson Digital Performance Studios' which we will be using to perform digital characters on the Web, in video games and for live events." Pricing The 1.2GHz, 1.13GHz, and 1GHz AMD Athlon processors with 266MHz front side bus and support for DDR memory technology are priced at $673, $506 and $385, respectively, each in 1,000 unit quantities. The AMD-760 chipset is priced at $39 in 1,000 unit quantities. About DDR Memory Technology Double Data Rate (DDR) memory technology is a successor technology to Synchronous Dynamic Random Access Memory (SDRAM) technology, the prevailing memory standard found in today's PCs. DDR memory leverages existing SDRAM technology, but with a 2.1GB/sec peak data rate, it can achieve memory transfer rates up to 100 percent higher than SDRAM. Next-generation DDR memory is thus expected to be manufactured at cost levels that are in line with today's mainstream PC memory costs. Consequently, PC users are expected to receive better overall system performance at system costs comparable to current SDRAM based systems. Next-generation DDR memory technology will enable the AMD Athlon processor platform to deliver new levels of performance on math-intensive applications like video editing, CAD/CAM CAD/CAM in full computer-aided design/computer-aided manufacturing. Integration of design and manufacturing into a system under direct control of digital computers. , scientific applications, and digital content creation The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media. See DAMS. , with minimal effect on system costs. DDR memory technology is supported by the AMD-760 chipset, and will help enable AMD to bring the advantages of DDR memory technology to workstation and high-end PC users. About the AMD-760(TM) Chipset The AMD-760 is AMD's next generation chipset for the AMD Athlon processor. It consists of two chips -- the AMD-761(TM) system bus controller, or northbridge, and the AMD-766(TM) peripheral bus controller, or southbridge. The AMD-760 chipset unleashes the power of DDR memory, enabling the ultimate PC performance in multi-tasking and multimedia intensive applications. The AMD-760 chipset supports the AMD Athlon processor with both a 200MHz and 266MHz front side bus, as well as PC1600 and PC2100 Double Data Rate (DDR) memory and 4xAGP graphics. About the AMD Athlon(TM) Processor The AMD Athlon processor is an x86-compatible, seventh-generation design featuring a superpipelined, nine-issue superscalar A CPU architecture that allows more than one instruction to be executed in one clock cycle. See pipeline processing. (architecture) superscalar - A superscalar architecture is a uniprocessor that can execute two or more scalar operations in parallel. microarchitecture optimized for high clock frequency; the industry's first fully pipelined, superscalar floating point unit for x86 platforms; high-performance cache architecture, now featuring 384KB of total on-chip cache (256KB of on-chip level (L2) cache and 128KB of on-chip level (L1) cache); enhanced 3DNow!(TM) technology with 24 additional instructions A charge given to a jury by a judge after the original instructions to explain the law and guide the jury in its decision making. Additional instructions are frequently needed after the jury has begun deliberations and finds that it has a question concerning the evidence, a designed to improve integer math calculations, data movement for Internet streaming, and DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive communications. The AMD Athlon processor features either a 266MHz Front Side Bus (FSB (FrontSide Bus) See system bus. FSB - front side bus ) or a 200MHz FSB based on the Alpha(TM) EV6 bus protocol. AMD Athlon processors are manufactured using AMD's 0.18-micron process technology in Fab 25 in Austin, Texas and AMD's 0.18 micron technology in Fab 30 in Dresden, Germany. About AMD AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD produces microprocessors, flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, Calif., AMD had revenues of $2.9 billion in 1999. (NYSE NYSE See: New York Stock Exchange :AMD). Visit AMD on the Web For more information about today's announcement, please visit our virtual pressroom at http://www.amd.com/news/virtualpress/index.html. Additional press releases and information about AMD and its products are available at: http://www.amd.com/news/news.html. Cautionary Statement This release contains forward-looking statements, which are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the U.S. Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements are generally preceded by words such as "plans," "expects," "believes," "anticipates" or "intends." Investors are cautioned that all forward-looking statements in this release involve risks and uncertainty that could cause actual results to differ materially from current expectations. Forward-looking statements in this release include the risks that DDR memory and systems based on DDR technology, the AMD-760 chipset and AMD Athlon processors may not be available on the anticipated schedule, that DDR technology may not obtain customer and end-user acceptance, and more generally that AMD may be unable to retain the leadership position in supplying high performance solutions for the performance PC space. We urge investors to review in detail the risks and uncertainties in the Company's filings with the United States Securities Exchange Commission. Note to Editor: Additional information will be available on Monday morning. Tim Wright, director of Desktop Products Marketing, will lead a teleconference. Opening remarks will be followed by a moderated question-and-answer period. 8:30 a.m. US PST PST Paroxysmal supraventricular tachycardia, see there Domestic 1-888-391-0101 International 1-212-896-6114 Audio replay information: A replay will be available beginning at 10:30 a.m. US PST, October 30. Domestic -- 1-800-633-8284 International -- 1-858-812-6440 Reservation No. 16767388 B-roll footage: B-roll footage of the new product, AMD manufacturing processes, testimonials, and the latest graphic applications running on AMD Athlon processor-based systems will also be available via satellite on Monday morning, Oct. 30, 2000 on the following coordinates: 0700-0730EST EST electroshock therapy. EST abbr. electroshock therapy GE2 Transponder 6 DL: 3820 Horizontal Audio: 6.2/6.8 1100-1130EST GE2 Transponder 6 (Audio: 6.2/6.8) DL: 3820 Horizontal Audio: 6.2/6.8 All inquiries regarding satellite transmissions can be directed to: Andy Toh Bulletin International Inc. 494 Eighth Ave., Suite 300 New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY 10001 Tel: 212/542-9324 AMD, the AMD logo, AMD Athlon, 3DNow! and combinations thereof, and AMD-760, AMD-761 and AMD-766 are trademarks of Advanced Micro Devices, Inc. Alpha is a trademark of Digital Equipment Corp. Windows is a registered trademark of Microsoft Corp. in the United States and other jurisdictions. Other product names are for informational purposes only and may be trademarks of their respective companies. |
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