AMD Drives Industry Efforts to Enable Console-Quality Games for Handheld Devices.Technology, Tools and Support Enable Content Development on Open Industry Platform for the Ultimate Mobile Gaming Experience SUNNYVALE, Calif. -- AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. (NYSE NYSE See: New York Stock Exchange : AMD) today announced its strategy to enable visually stunning and immersive games and multimedia content optimized for handheld devices powered by AMD's next-generation graphics technologies. As a leading supplier to the handheld market, AMD is introducing a suite of tools to help content creators See content provider. jumpstart the development of applications for handheld devices based on OpenVG 1.0 and OpenGL ES OpenGL ES (OpenGL for Embedded Systems) is a subset of the OpenGL 3D graphics API designed for embedded devices such as mobile phones, PDAs, and video game consoles. 2.0 industry standards and AMD's patented Unified Shader Architecture. AMD is working with content developers now in preparation for the arrival of phones powered by AMD's next-generation graphics technologies expected next year. Leveraging unique expertise in both graphics processing See graphics pipeline and DeBabelizer. technology and the handheld market, AMD will offer a common toolset and common graphics architectures to empower the delivery of advanced, innovative hardware and true console-quality mobile games. "AMD is working closely with OEMs and semiconductor suppliers to bring to market an incredibly powerful handheld gaming platform equipped with AMD's innovative, open-standard technology," said Paul Dal Santo, vice president and general manager of AMD's Handheld Division. "At the same time, we are driving the creation of truly compelling content for the next-generation mobile gaming devices that consumers demand. This industry-wide effort will help ensure a robust handheld gaming ecosystem." With a billion handheld devices expected to be sold this year, mobile devices have the potential to be the next major gaming platform worldwide. AMD's upcoming graphics technologies will be made available to handset manufacturers through discrete media processors as well as through IP licensing agreements with semiconductor suppliers. These technologies will include support for both the OpenVG 1.0 and OpenGL ES 2.0 graphics standards, and will incorporate the same AMD patented Unified Shader Architecture that drives the visual experience behind the Microsoft([R]) Xbox 360TM video game and entertainment system. AMD has launched a comprehensive suite of tools that includes RenderMonkey[TM], a shader development tool to help developers create visually compelling characters and environments. The RenderMonkey tools for PC and console game
A console game is a form of interactive multimedia used for entertainment. development are an integral part of the development process for leading game developers worldwide. RenderMonkey 1.7 adds support for mobile content development including full OpenGL ES 2.0 shader support. By offering a common toolset and common graphics architectures, AMD enables game developers to easily create content for PCs, video game consoles This is a list of video game consoles by the era they appeared in. Eras are named based on the dominant console type of the era (even though not all consoles of those eras are of the same type). Some eras are referred to based on how many bits a major console could process. and handheld devices within their existing production pipeline. AMD's next-generation mobile graphics architecture will feature native hardware acceleration In computing, hardware acceleration is the use of hardware to perform some function faster than is possible in software running on the normal (general purpose) CPU. Examples of hardware acceleration include blitting acceleration functionality in graphics processing units (GPUs) and for rendering vector graphics The representation of a digital image as points, lines and other geometric entities. All computer-aided design (CAD), drawing and diagramming programs create vector graphics formats, such as AI, DXF and WMF (see graphics formats). and flash-like applications. This architectural design This article or section may contain original research or unverified claims. Please help Wikipedia by adding references. See the for details. This article has been tagged since September 2007. delivers high-quality graphics, while consuming less power than either software rendering Performing the computations necessary to construct output for the printer or screen by following instructions in a program routine. Contrast with hardware rendering. See render. or rendering using a traditional 3D graphics core. In addition to offering new tools, AMD will make available emulation environments and development kits to help developers create, test and tune their applications before next-generation handheld devices become available. In addition to aiding developers who are new to working with hardware accelerated rendering environments, emulation environments are critical to reducing development time for rich console-like, next-generation games, as well as graphics-rich applications such as interactive mapping software. AMD is dedicated to helping developers leverage the powerful capabilities of AMD Imageon[TM] media processors. AMD makes generally available to developers dedicated on-site graphics engineering support, educational presentations, documentation and samples to enable breathtaking content optimized for AMD-powered handheld devices. About the AMD Imageon Family AMD Imageon media processors support a variety of multimedia functions, including mobile TV, video, photography, video telephony See videophone. , music and 3D graphics processing. With the acquisition of ATI Technologies “ATI” redirects here. For other uses, see Ati. ATI Technologies U.L.C. ATI is a major Canadian designer and supplier of graphics processing units, motherboard chipsets, and video display cards. in 2006, AMD is the leader in the design and manufacture of discrete media processors for mobile devices with more than 200 million media processors shipped to date. For more information, please visit http://ati.amd.com. About AMD Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com. [c] 2007 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, AMD Imageon, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners. |
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