AMD Details Next-Generation Platform for Notebook PCs."Puma" Platform to Deliver Architectural Enhancements to Improve Performance and Increase Battery Life TOKYO -- At a press conference in Tokyo, Japan, AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. (NYSE NYSE See: New York Stock Exchange : AMD) today officially disclosed more details of its next-generation open platform for notebook computing. Codenamed "Puma," the platform is designed to deliver battery life, graphics and video processing Video processing techniques are used in video codecs, video players and other devices. For example—commonly only design and video processing is different in TV sets of different manufactures. enhancements and improved overall system performance for an enhanced visual experience. The "Puma" platform is expected to build on the successful launches of the AMD M690 mobile chipset and 65nm process-based AMD Turion A version of the Athlon 64 CPU from AMD designed for thin, lightweight laptops. The Turion 64 CPUs dissipate as little as 25 watts compared to 65 for the Athlon. Introduced in 2005, Turion enhanced AMD's line of mobile CPUs, which included the Mobile Athlon 64 for full-sized laptops and [TM] 64 X2 dual-core mobile technology in April and May 2007, respectively. The key technologies that comprise "Puma" are AMD's next-generation notebook processor A notebook processor is a CPU optimized for notebook computers. All computing devices require a CPU. One of the main characteristics differentiating notebook processors from other CPUs is low-power consumption. , codenamed "Griffin," matched with the next-generation AMD "RS780" mobile chipset. This new platform exemplifies AMD's commitment to improve platform stability, time to market, performance/energy-efficiency and overall consumer and commercial customers' experience via its acquisition and integration of ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. . Notebooks based on the "Puma" platform are expected to be available in the mid-2008 timeframe. "Through the combination of our recent processor and chipset launches and the Better by Design program, AMD is constantly establishing new heights of competitiveness in serving the needs of our notebook customers," said Chris Cloran, vice president, AMD Notebook Division. "With the unveiling of the 'Puma' mobile platform, we're sending a clear signal to the market that we intend to drive continued innovation in notebook computing in 2008 and beyond." Next-Generation Microprocessor Architecture Core to the "Puma" platform is the introduction of AMD's next-generation notebook "Griffin" microprocessor. With "Griffin," AMD will deliver a number of new capabilities to enhance battery life and overall mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings performance. New notebook processing innovations in "Griffin" include: * power optimized HyperTransport[TM] and memory controllers integrated in the processor silicon that operate on a separate power plane as the processor cores, thereby enabling the cores to go into reduced power states; * dynamic performance scaling offers enhanced battery life with reduced power consumption through separate voltage planes enabling each core to operate at independent frequency and voltage; and * power-optimized HyperTransport[TM] 3.0 with a more than tripling of peak I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output. I/O - Input/Output bandwidth, plus new power features including dynamic scaling of link widths. "With this introduction, AMD is stepping up its mobility story," said Roger L. Kay, president, Endpoint Technologies Associates, Inc. "With increased performance and power efficiency, 'Puma' represents the company's first explicitly mobile platform. It's safe to assume that this offering is just the first of what will turn out to be a stream of evolving products based on the company's new open-platform mobile technology." "RS780" Platform Technology "Griffin" will be complemented with the forthcoming "RS780" notebook chipset to deliver a rich visual experience and increased performance. Based on PCI Express[R] Generation 2 and the HyperTransport[TM] 3.0 specifications, "RS780" is expected to raise the bar on the notebook computing experience by delivering significant new features such as: * Motherboard DirectX[R] 10 graphics processing * Energy efficient high-definition multimedia support with the Unified Video Decoder The Unified Video Decoder, previously called "Universal Video Decoder", or UVD in short, is the video decoding unit from ATI Technologies to support hardware decode of H.264 and VC-1 video codec standards, and being a part of AVIVO HD technology. * Integrated multi-monitor support with DVI (1) (Digital Video Interactive) An earlier compression technique that provided up to 72 minutes of full-screen video on a CD-ROM. Acquired by Intel in 1988 from RCA's Sarnoff Research labs, Princeton, NJ, DVI never caught on. , HDMI (High-Definition Multimedia Interface) A digital interface for audio and video signals designed as a single-cable solution for home theater and consumer electronics equipment. and DisplayPort * Native southbridge support for NAND flash with HyperFlash * PowerXpress for dynamic switching between integrated and discrete graphics to extend battery life The "Puma" platform is based upon an open platform strategy. In addition to the "Griffin" microprocessor and "RS780" chipset, the "Puma" platform includes ATI Radeon[TM] graphics, NVIDIA chipset and graphics technologies, and industry-leading wireless technologies. With the launch of the "Puma" platform, AMD is taking important steps in system-level optimization through adding intelligence and increased coordination between the CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. , GPU GPU: see secret police. (Graphics Processing Unit) A specialized logic chip devoted to rendering 2D or 3D images. Display adapters contain one or more GPUs for fast graphics rendering. and chipset. The "Puma" platform sets the stage for the next-wave of notebook processing innovation with silicon-level CPU/GPU integration through "Fusion." "Puma" will be further discussed during a presentation by AMD Fellow, Maurice Steinman at the Spring Microprocessor Forum in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. on May 22nd. About AMD Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com. Cautionary Statement This press release contains forward-looking statements including but not limited to component and platform versions, new model and/or product releases, and product differences between differing manufacturers or the like including statements relating to performance, stability, graphics image quality, increased battery life and enhanced consumer experiences, which are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from the company's current expectations. Assumptions applied in making, and potential risks that could cause actual results to differ materially from such forward looking statements include, among others, software and/or hardware-related issues and conflicts, that we may not be able to develop, launch and ramp new products and technologies in the volumes and mix required by the market at mature yields and on a timely basis, and overall system performance. We therefore cannot provide any assurance that such forward-looking statements will materialize. We assume no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or any other reason. We urge investors to review in detail the risks and uncertainties in our Securities and Exchange Commission filings, including but not limited to the Quarterly Report on Form 10-Q Form 10-Q See 10-Q. for the quarter ended October 1, 2006. (c) 2007 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, AMD Turion and combinations thereof, and Radeon are trademarks of Advanced Micro Devices, Inc. HyperTransport is a licensed trademark of the HyperTransport Technology Consortium. PCI Express is a registered trademark of PCI-SIG. Other names are for informational purposes only and may be trademarks of their respective owners. |
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