AMD Demonstrates First AMD Athlon Processor Platform Supporting Double Data Rate --DDR-- Memory.Business Editors/High-Tech Writers WinHEC NEW ORLEANS--(BUSINESS WIRE)--April 24, 2000 Demonstration Featuring DDR (Double Data Rate) Refers to an SDRAM memory chip that increases performance by doubling the effective data rate of the frontside bus. For more details, see SDRAM. DDR - Double Data Rate Random Access Memory Memory Modules from Leading Memory Manufacturers at WinHEC; Third Party Validation of DDR Memory and Chipsets Under Way AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. (NYSE NYSE See: New York Stock Exchange :AMD) today demonstrated a prototype AMD Athlon(tm) processor platform featuring support for high performance double data rate (DDR) memory. DDR memory is the highest-bandwidth and lowest-latency PC memory technology currently available, and is planned to enable the AMD Athlon processor platform to deliver new levels of performance on math-intensive applications like video editing See nonlinear video editing and video editor. , CAD/CAM CAD/CAM in full computer-aided design/computer-aided manufacturing. Integration of design and manufacturing into a system under direct control of digital computers. , scientific applications, and Internet content creation. The technology demonstration was done in conjunction with the leading memory manufacturers that plan to produce DDR memory this year, including Micron, Samsung, Toshiba, Hitachi, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Hyundai, and Infineon Technologies For the raceway, see . Infineon Technologies AG (ISIN: DE0006231004, FWB: IFX, NYSE: IFX) was founded in April 1999 when the semiconductor operations of parent company, Siemens AG, were spun off to form a separate legal entity. . Both the AMD-760(tm) chipset and DDR memory modules are planned to be available in the second half of 2000. DDR memory heavily leverages existing Synchronous Dynamic Random Access Memory (storage) Synchronous Dynamic Random Access Memory - (SDRAM, Synchronous DRAM) A form of DRAM which adds a separate clock signal to the control signals. SDRAM chips can contain more complex state machines, allowing them to support "burst" access modes that clock out a series of (SDRAM (Synchronous DRAM) A type of dynamic RAM (DRAM) memory chip that has been widely used since the late 1990s. SDRAM chips eliminated wait states by dividing the chip into two cell blocks and interleaving data between them. ) technologies, the most common memory found in today's leading PCs. Next-generation DDR memory is thus expected to be manufactured at cost levels that are in line with today's mainstream PC memory costs. "Our OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and partners have requested that AMD develop next-generation chipsets that deliver high-performance platforms at competitive costs," said David Somo, vice president of product marketing for the Computations Product Group at AMD. "Responding to demand for DDR technology, AMD is working with the leading DDR memory manufacturers to help AMD deliver the next generation of high-performance AMD Athlon workstation and PC platforms." "DDR memory technology has already made its way into high-end server platforms, driven by the performance, capacity, cost, and infrastructure continuity of the next-generation technology," said Bert McComas, principal analyst at InQuest Market Research. "The AMD-760 chipset looks to bring the advantages of DDR memory technology to the workstation and high-end PC user, where a key element in the memory performance equation is to deliver superior performance without adding significantly to system cost. DDR technology should to be the solution to deliver this combination." Industry Support for DDR Memory Standard Continues To Grow "Micron Technology Micron Technology ("Micron") NYSE: MU is a multinational company based in Boise, Idaho, USA, best known for producing many forms of semiconductor devices. This includes DRAM, SDRAM, flash memory, and CMOS image sensing chips. is pleased to be demonstrating an AMD Athlon processor-based DDR SDRAM See DDR. system in our booth at WinHEC," said Jeff Mailloux, director of DRAM Marketing for Micron. "Recent industry benchmarks establish that DDR SDRAM systems deliver industry-leading performance. Plus, we believe that we will be able to produce DDR SDRAM memory at similar costs as PC100/133 SDRAM. DDR SDRAM is an evolutionary step beyond SDRAM, enabling us to leverage current manufacturing processes. By combining leading-edge performance and competitive costs, the DDR SDRAM delivers multiple advantages to our customers." "Samsung is dedicating millions of dollars to the design, manufacturing, and validation of high-performance, next-generation DDR memory modules," said Bob Eminian, vice president of marketing and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. at Samsung Semiconductor, Inc. "The performance advantage DDR memory delivers, coupled with our ability to leverage current SDRAM manufacturing processes to bring DDR memory to market at competitive costs, will help accelerate the adoption and proliferation of this exciting new technology." "Hyundai Electronics strongly supports Double Data Rate memory technology and has invested considerable resources into the design, manufacturing, and validation of high-performance, next-generation DDR memory modules," said Mario Martinez, director of strategic marketing at Hyundai Electronics America. "DDR memory delivers performance advantages that when coupled with Hyundai's proven SDRAM manufacturing process and significant capacity, makes adoption of DDR very attractive -- both in terms of time-to-market and low-cost." DDR Memory and Chipset Validation Work Underway Additionally, today SMART Modular Technologies, Inc. announced the launch of an industry-wide DDR enabling Validation Program. As a member of JEDEC The division of the Electronic Industries Alliance (EIA) that deals with semiconductor standards (officially, the JEDEC Solid State Technology Association of EIA). JEDEC was formed in 1958 when the Joint Electron Tube Engineering Council (JETEC) split into two Joint Electron Device and AMI2, SMART is committed to helping enable new high-performance memory technologies. SMART is an independent, third-party validation test house which verifies critical DDR SDRAM specifications, providing OEMs with increased confidence when designing systems featuring DDR memory technology. The goal of this program is to verify that each supplier's DDR memory modules are functioning correctly with AMD's chipsets that support DDR memory. AMD has also been working closely with several memory vendors throughout the development phases of DDR devices and modules to ensure compatibility. High-Performance DDR Memory Double Data Rate (DDR) memory technology is the industry's successor to SDRAM. With DDR's 266 MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc. bandwidth, it can achieve memory bandwidth up to 2.6 times the bandwidth of SDRAM, at similar costs. AMD and its partners will be displaying AMD Athlon processor-based platforms supporting DDR memory for all WinHEC attendees at the AMD booth (No. 400). The conference is located in New Orleans, Louisiana from April 24 to April 26, 2000. About AMD AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets. AMD produces processors, flash memories and products for communications and networking applications. AMD processors, including the AMD-K6(R)-2 and AMD Athlon product families, power computers manufactured by nine of the Top 10 computer manufacturers worldwide. According to PC Data Hardware Report for January 2000, AMD's mobile processors are used in more than 65 percent of notebook computers sold in the retail market to consumers and small businesses. Founded in 1969 and based in Sunnyvale, Calif., AMD had revenues of $2.9 billion in 1999. Visit AMD on the Web Additional press releases and information about AMD are available at: http://www.amd.com/news/news.html Note to Editors: AMD, AMD Athlon, K6, 3DNow! and combinations thereof and AMD-760 are trademarks and AMD-K6 is a registered trademark of Advanced Micro Devices, Inc. Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies. This presentation contains forward-looking statements, which are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements are generally preceded by words such as "expects", "plans", "believes", "anticipates", or "intends." Investors are cautioned that all forward-looking statements in this presentation involve risks and uncertainty that could cause actual results to differ materially from current expectations. Forward-looking statements in this presentation about AMD chipset products involve the risk that AMD may not develop the new products on the expected timetable or at all, that third parties may not provide DDR memory as needed as needed prn. See prn order. for support of the AMD chipsets, and/or that various DDR memory modules may not function correctly with AMD's chipsets. We urge investors to review in detail the risks and uncertainties in the company's Securities and Exchange Commission filings, including the most recently filed Form-10K. |
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