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AMD Delivers the Ultimate Mobile Platform with New 65nm AMD Turion(TM) 64 X2 Dual-Core Mobile Technology.


NVIDIA and Broadcom Join AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips.  to Showcase Platform Performance Advantages in 3D Graphics, Wireless Range and Throughput, and Battery Life

SUNNYVALE, Calif. -- NVIDIA and Broadcom joined AMD (NYSE NYSE

See: New York Stock Exchange
: AMD) to showcase the 3D graphics, wireless, battery life, and compute To perform mathematical operations or general computer processing. For an explanation of "The 3 C's," or how the computer processes data, see computer.  performance advantages of next-generation AMD mobile platforms The AMD mobile platform is an open platform for laptops from AMD. Though little marketing was done on this platform, it has been competing with the Centrino platform in the segment to gain more marketshare.  at an event held in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  today. Based on superior technologies from the AMD Better by Design program -- including next-generation 65nm AMD Turion A version of the Athlon 64 CPU from AMD designed for thin, lightweight laptops. The Turion 64 CPUs dissipate as little as 25 watts compared to 65 for the Athlon. Introduced in 2005, Turion enhanced AMD's line of mobile CPUs, which included the Mobile Athlon 64 for full-sized laptops and  64 X2 dual-core mobile technology, chipsets from AMD and NVIDIA, and leading wireless networking See wireless network.  solutions from Broadcom -- these mobile platforms deliver a superior Windows[TM] Vista experience for end-users.

AMD's award-winning 65nm Silicon-on-Insulator technology provides increased transistor performance, scalability and power efficiency. AMD Turion 64 X2 dual-core mobile technology based on the 65nm process, now shipping, represents an important milestone as AMD continues its rapid conversion of Fab36.

Notebook PCs based on the new AMD Turion 64 X2 dual-core mobile technology will be available later this quarter in designs from leading computer manufacturers.

AMD Mobile Platforms: Better by Design

AMD's leading-edge Better by Design ecosystem includes ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs.  Radeon and NVIDIA GeForce Go graphics and wireless solutions from Atheros, Broadcom, Marvell Qualcomm and RealTek.

"Our next generation mobile processors, combined with superior graphics and wireless technologies demonstrate our commitment to an open platform strategy, which enables our OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  customers to design the ultimate mobile platforms," said Chris Cloran, vice president, AMD Mobile Division. "PC users today expect more from their computers and the Better by Design program features the superior technologies and leading-edge performance buyers seek to meet the demands of their ever-expanding digital lifestyle."

The Better by Design program exemplifies a unique partnership in the industry. AMD has developed an open platform strategy to drive collaboration and competition among the leading technology companies around the world. Open and fair competition results in superior technologies, real choices for PC manufacturers and outstanding experiences for PC users - all for a great value. This program realizes the efforts of companies that compete and, now, collaborate in order to bring greater innovation to PC buyers.

3D Graphics & Video Playback: The Vista Era

Together with AMD Turion[TM] 64 X2 dual-core mobile technology, the recently-launched AMD M690 platform with integrated ATI Radeon X1200 series graphics further advances the mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings  experience. With Microsoft Windows See Windows.

(operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then.
 Vista[TM], the world demands a new level in its computing experience with increased emphasis on performance, graphics, and mobility. Desktop and notebook PC users want high performance and a rich experience from their PCs. The Better by Design program will help ensure that PC consumers have an added level of information to make a smarter choice.

This next-generation mobile platform is another step in the advancement of the Better by Design program, an initiative driven by AMD and leading graphics and wireless technology partners designed to help OEM customers highlight AMD-based solutions, which offer better performance with superior technologies. Utilizing the new mobile processors, AMD offers the ultimate Vista experience by delivering platform-level innovation with increased performance and long battery life for notebook PC users.

NVIDIA, in turn, today explained the advantages of having a graphics processor in Better by Design mobile platforms.

"We are delighted to work closely with AMD to offer users an excellent mobile experience featuring NVIDIA graphics processors," said Ned Finkle, vice president of strategic marketing at NVIDIA. "AMD-based systems with NVIDIA graphics deliver an outstanding Windows Vista The current version of Windows for the desktop. It was released in late 2006 for businesses and early 2007 for consumers.

Vista adds numerous features, including improved security and advanced multimedia capabilities.
 experience and powerful digital media capabilities."

Superior Wireless Range & Throughput

At today's event, Broadcom demonstrated its WLAN See wireless LAN.

WLAN - wireless local area network
 performance advantages delivered with the Better by Design program, including its latest 802.11n (draft) technology. #27072

"Broadcom's strategy is to provide superior integrated wireless solutions that allow consumers to stay connected in more places and in more ways than ever before," said Dr. Edward Frank, vice president of research and development, Broadcom Corporation. "We work with AMD to offer high-performance technologies that improve the PC experience by giving consumers more ways to share content wirelessly."

Enhanced Battery Life

To extend battery life, AMD-based platforms with AMD M690 incorporate innovative memory technology known as display cache, designed to allow the CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
 to operate in low-power mode without accessing system memory. This platform-level innovation coupled with the new 65nm process design of AMD Turion 64 X2 dual-core mobile technology extends battery life to five hours.

About AMD

Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com.

(c) 2007 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, Turion are trademarks of Advanced Micro Devices, Inc. Vista is a trademark and Microsoft and Windows are registered trademarks of Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail,  in the U.S. and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 3, 2007
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