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AMD Combines Processor Businesses under a Single, Customer-Centric Organization.


SUNNYVALE, Calif. -- Shifts Key Executive Management Roles to Align with Leadership Mission of New "Microprocessor Solutions Sector"

AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips.  (NYSE NYSE

See: New York Stock Exchange
:AMD) today announced the formation of the Microprocessor Solutions Sector (MSS MSS - maximum segment size ), a new division that consolidates the company's existing microprocessor businesses under a single, more customer-focused organization. The realignment re·a·lign  
tr.v. re·a·ligned, re·a·lign·ing, re·a·ligns
1. To put back into proper order or alignment.

2. To make new groupings of or working arrangements between.
 strengthens AMD's ability to bring the benefits of AMD64 processor technology to a wider range of customers and markets around the world, and targets the x86 embedded processor A CPU chip used in a system other than a general purpose workstation, desktop or laptop computer. Such chips are used by the billions every year in a myriad of products. See embedded system.  and consumer electronics spaces as vital components of the company's business strategy.

The formation of the Microprocessor Solutions Sector is accompanied by two key changes to AMD's executive management team. Dirk Meyer Dirk Meyer was co-architect of the DEC Alpha 21064 and 21264 microprocessors. He also worked at Intel in its microprocessor design group.

He joined AMD in 1996, where he personally led the team that designed and developed the AMD Athlon processor.
, previously executive vice president of the Computation Products Group (CPG CPG

central pattern generators.
), has been promoted to president and COO of MSS - a role that gives him profit and loss responsibility for all of AMD's microprocessor business. In addition, Henri Richard Joseph Henri Richard (born February 29, 1936 in Montreal, Quebec) is a former professional ice hockey player who played centre with the Montreal Canadiens in the National Hockey League (NHL) from 1955 to 1975.  has been promoted to the position of chief sales and marketing officer of AMD.

"Today's announcement further sharpens AMD's laser-like focus on the microprocessor leadership opportunities we have in front of us and will help us to change the competitive balance in an industry that has long demanded it," said Hector Ruiz, AMD chairman of the board, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "I look forward to working with Dirk and Henri in their new roles as we continue and extend AMD's innovative leadership and market momentum."

Under AMD's new executive leadership structure, Meyer will oversee all financial, business and technology aspects of AMD's processor business. In addition he will focus all MSS activities - including processor manufacturing, operations, R&D, hardware and software vendor relations, and product and platform definition - on near-term roadmaps and long-term innovation. Meyer will also drive AMD's strategy for extending the benefits of the company's technology to the emerging "Digital Life" markets.

Working in concert with Meyer, Richard will define and lead AMD's worldwide go-to-market, external branding and communications strategies. This includes leading the company's global, regional, and channel sales and marketing efforts for all AMD products and solutions, and evolving AMD's corporate and products brands to ensure they align with customer requirements and the company's business strategy.

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com.

AMD, the AMD Arrow logo, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 13, 2005
Words:436
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