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AMD Chairman and CEO Hector Ruiz Promotes "New Era of Choice" During Oracle OpenWorld Keynote.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- At Oracle([R]) OpenWorld today, AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips.  (NYSE NYSE

See: New York Stock Exchange
:AMD) Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Hector Ruiz delivered the opening day keynote address keynote address
n.
An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech.

Noun 1.
, discussing how the IT industry has entered a new era of choice, and the impacts that will result from this industry phenomenon.

"This era of greater, real choice will benefit one audience in particular: customers," said Ruiz. "With greater choice comes greater competition. With greater competition comes greater innovation. As IT choices multiply throughout the next decade, customers will see an acceleration of innovation unlike any they have experienced. The future of innovation will rest far more on the choices customers - not their vendors - make."

In his address, Ruiz described how increased choice will transform the base of power in the IT industry - from technology creators to technology customers. Great technology innovations must be based on addressing real-world user needs and challenges, such as lowering power consumption in the datacenter.

Ruiz welcomed three guests to the stage: Juergen Rottler, executive vice president of Oracle Support and Oracle on Demand; Michael Dell Michael Saul Dell (born February 23, 1965, in Houston, Texas) is the founder and CEO of Dell, Inc. Biography
Early life and education
The son of an orthodontist, Dell was born in to an upper-class Jewish family and attended Herod Elementary School in Houston,
, Chairman of Dell; and Dr. David Brailer David Brailer is a public health official from the United States.

Brailer was appointed the first National Health Information Technology Coordinator on May 6, 2004. In this role, he executed the actions ordered by President George W.
, the United States' first National Coordinator for Health Information Technology.

Rottler discussed how Oracle's choice to implement AMD Opteron[TM] processor-based systems in their On Demand business has helped Oracle remain operationally efficient and meet customers' needs reliably and cost-effectively. Dell addressed his company's recent decision to offer AMD64 processor-based systems, and how Dell systems using AMD processors will provide a compelling choice for Dell's enterprise customers. Brailer discussed the role the technology sector can play in addressing issues in healthcare.

Ruiz closed his address by calling on the industry to "work harder at delivering greater choice and innovation to industries that have not yet realized the full benefits that technology is capable of delivering."

For more information on AMD's activities at Oracle OpenWorld Oracle OpenWorld is an annual Oracle event for business decision-makers, IT management, and line of business end users. It is held in major cities around the world. The 2007 event was held in Sao Paulo, Brazil. , please visit

http://enterprise.amd.com/us-en/AMD-Business/Alliances-Home /Oracl/Oracle-OpenWorld-2006.aspx (Due to its length, this URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About AMD

Advanced Micro Devices (NYSE:AMD) is a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets. Founded in 1969, AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide. For more information visit www.amd.com.

AMD, the AMD Arrow logo, and AMD Opteron are trademarks of Advanced Micro Devices, Inc. Oracle is a trademark of Oracle Corporation and/or its affiliates. Other names are for informational purposes only and may be trademarks of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 23, 2006
Words:430
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