AMD Chairman Jerry Sanders Discusses Accelerating Recovery of Semiconductor Industry Through ``True Innovation'' at Semico Summit 2003; Sanders Also Receives Bellwether Award.Business Editors/High-Tech Writers Semico Summit 2003 SUNNYVALE, Calif.--(BUSINESS WIRE)--March 10, 2003 AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. (NYSE NYSE See: New York Stock Exchange :AMD) Founder and Chairman Jerry Sanders Jerry Sanders may refer to:
n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. at Semico Research's annual summit this morning, stressing that the adoption of a customer-centric approach to technology development -- listening to customers and delivering truly innovative solutions based on their needs -- is essential to help increase information technology spending in the enterprise. Sanders defined "True Innovation" as innovation which makes the greatest possible technology relevant and available to the widest possible audience. In addition to his keynote, Sanders was honored by Semico Research with its Bellwether Bellwether A leading indicator of trends. Notes: A bellwether stock is a stock that is used to gauge the performance of the market in general. General Motors was an example of a bellwether stock, hence the saying "What's good for GM is good for America. Award. The Bellwether Award recognizes semiconductor industry leaders for their unique contribution to the advancement of their company's products and success. The award was presented to Sanders by Walden Rhines, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Mentor Graphics Mentor Graphics, Inc (NASDAQ: MENT) is a US-based multinational corporation dealing in electronic design automation (EDA) for electrical engineering and electronics, as of 2004, ranked third in the EDA industry it helped create. , the recipient of the award at the 2002 Summit. "I am honored to be recognized by Semico Research for a lifetime of passionate dedication to an industry that truly has changed the way people work and live all over the world," said Sanders. "During the course of my career, the semiconductor industry has endured its peaks and valleys. However, one thing that has remained a constant is that truly innovative technology has always been the catalyst for our industry's growth. The great challenge our industry faces in maintaining the 10 to 12 percent compound annual growth rate I predict is not discovering a new phenomenon that will ignite our growth, but instead preserving the very foundation of True Innovation: free and open competition." Sanders focused his remarks on how the semiconductor industry might accelerate its own recovery by strategically encouraging IT spending in the enterprise sector. "Enterprise customers are not saying they do not need new technology. They are not claiming that technology is not a priority. They are saying that for the first time since the start of the technology boom 10 years ago, spending is tight and there will be a much more disciplined look at which technology can best deliver on its promise while existing in today's economic realities. To get the enterprise buying again, we should develop technology with radical and relevant advances in functionality at dramatically lower costs." Sanders pointed to the divergent di·ver·gent adj. 1. Drawing apart from a common point; diverging. 2. Departing from convention. 3. Differing from another: a divergent opinion. 4. choices available in 64-bit computing as a prime example of how the new spending criteria of the enterprise may impact semiconductor industry growth. "On April 22nd, AMD is scheduled to launch a 64-bit technology that lets the customer -- not the supplier -- decide just which machines and how many people need 64-bit power." Sanders urged Semico Summit attendees to respond to the economic crisis facing enterprise customers by following the principles of True Innovation, even if it threatens the very business models that made the semiconductor industry rich during the tech boom. "The engine for growth in the semiconductor industry has always been offering greater functionality at lower cost. We must get back to the roots Back to the roots, also called Spurensuche, is a program by the Republic of Austria's well established exchange-programm. Whereby a group of 15 young Israelis, who have Austrian family roots, are invited to Austria and together with 15 young local Austrians do research about their that made our industry one of the most important in the world. We must get back to competing openly and fairly by creating breakthrough technology that is available to the widest possible audience." Sanders' presentation is available in AMD's virtual pressroom at www.amd.com/virtualpress/speeches. About AMD AMD is a global supplier of integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. for the personal and networked computer and communications markets with manufacturing facilities in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe, Japan, and Asia. AMD, a Fortune 500 and Standard & Poor's 500 company, produces microprocessors, Flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California Sunnyvale ([sʌniveil]) is a city in Santa Clara County, California, United States. It is one of the major cities that make up the Silicon Valley. As of the 2000 census, the city population was 131,760. , AMD had revenues of $2.7 billion in 2002. (NYSE:AMD). AMD on the Web For more AMD news and product information, please visit our virtual pressroom at www.amd.com/news/virtualpress/index.html. Additional press releases are available at www.amd.com/news/news.html. AMD, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies. |
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