AMD CEO Hector Ruiz's Keynote at TECHXNY Challenges IT Industry to Put the Needs of Customers First.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Photo Editors/Business Editors/High-Tech Writers PC EXPO A trade show for resellers, corporate managers and technical professionals from CMP Media LLC, a subsidiary of United Business Media. First held in New York in 1983 with 120 exhibitors and 9,600 attendees, the show grew from the personal computer's early years to 550 vendors and more than 2003 NOTE TO MEDIA: Multimedia assets available A photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.091703/bb14 NEW YORK--(BUSINESS WIRE)--Sept. 17, 2003 Compatibility, Open Standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced and Customer-Centric Innovation Key to Ensuring a Brighter IT Future In a keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. at TECHXNY 2003 today, AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. (NYSE NYSE See: New York Stock Exchange :AMD) President and Chief Executive Officer Hector Ruiz challenged the technology industry to take immediate steps to address the growing level of enterprise customer frustration with expensive, proprietary technologies that do not effectively address their business needs. "Businesses are devoting more and more of their IT budget to integration issues -- simply making things work together. That should say to all of us that something is seriously wrong with the current vendor-customer relationship," stated Ruiz. "The IT industry is in the middle of a rather profound sea change. A sea change that should have each and every one of us re-evaluating who we're buying from, who we are partnering with -- indeed -- who is going to lead us in another round of innovation." Ruiz went on to discuss how the IT industry can no longer produce new technologies that ignore the current IT landscape and fail to take advantage of the current technologies. Ruiz called on the industry to focus on customer needs when developing new technologies that provide graceful transition paths to next-generation performance. Companies that participated in AMD's keynote included leading enterprise vendors Computer Associates, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Microsoft, Oracle, and China-based Dawning Information Industry Corporation. Disruptive Computing Costs Stunt Business Growth Ruiz went on to discuss how disruptive computing costs have had an increasingly negative impact on return-on-investment. He argued that disruption costs, hidden costs that are often unnecessary penalties that come with making a transition from one technology to the next, have become increasingly apparent. "Disruption itself is not a bad thing, the pace of technology change introduces lots of transitions and, therefore, lots of disruption," said Ruiz. "But, all disruptions carry with them a collection of costs that have rapidly become an important part of the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). equation. Some of these costs are necessary -- some of them are completely unnecessary. It's those unnecessary costs that we consider 'disruption costs' -- and should be eliminated." Innovating within Standards to Ignite the Next Great Wave of Innovation Ruiz added that innovating within standards brings predictability and consistency back into the pricing structure. Standards lower total cost of ownership by preserving and leveraging installed bases. It also enhances return on investment because standards-based technologies are simpler and faster to install, operate, manage, and train the overall work force to use. About AMD Founded in 1969 and based in Sunnyvale, California Sunnyvale ([sʌniveil]) is a city in Santa Clara County, California, United States. It is one of the major cities that make up the Silicon Valley. As of the 2000 census, the city population was 131,760. , AMD (NYSE: AMD) is a global supplier of integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Standard & Poor's 500 company, produces microprocessors, Flash memory devices, and silicon-based solutions for communications and networking applications. AMD on the Web For more AMD news and product information, please visit our virtual pressroom at www.amd.com/news/virtualpress/index.html. Additional press releases are available at www.amd.com/news/news.html. AMD, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other company and product names used in this publication are for identification purposes only and may be trademarks of their respective companies. Note: A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.091703/bb14 |
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