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AMD Awarded a Technical and Engineering Emmy for Graphics Excellence.


SUNNYVALE, Calif. -- The National Academy of Television Arts and Sciences
For the hip hop group see Natas (band)
The National Academy of Television Arts & Sciences or NATAS was created in 1955 to advance the arts and sciences of television.
 has awarded a Technical and Engineering Emmy[R] Award to AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips.  (NYSE NYSE

See: New York Stock Exchange
:AMD) for its industry-leading ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs.  Radeon[TM] 9700 technology. This award for Pioneering Work in Near and Real-Time fully programmable Shading The ability for users to create their own shading algorithms using a high-level script. Programmable shading can be done in software or in hardware (within the graphics chipsets on the display adapter). See flat shading.  via Modern Graphics Processors will be formally announced during an award ceremony at the Consumer Electronics Show (CES) on January 8, 2007, in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. .

"This is a truly dynamic time for television industry, and we are recognizing the significant contributions made by technology and engineering professionals in enhancing and redefining the consumers' experiences with the media," said Peter Price, President/CEO, National Television Academy. "This year, we are particularly pleased to commend those who are contributing to the technical development of television anytime, anywhere through the advancement of broadband and portable delivery platforms."

The Technology & Engineering Emmy Awards honor accomplishments in two areas: Science, Engineering & Technology for Broadcast Television and Science, Engineering and Technology for Broadband and Personal Television. Prospective awardees and technologies are recommended and selected by a blue ribbon blue ribbon

denotes highest honor. [Western Folklore: Brewer Dictionary, 127]

See : Prize
 panel of industry experts and professionals.

"The advent of programmable shading was a watershed moment in computer graphics," said Bob Drebin, Chief Technical Officer, Graphics Products Group, AMD. "For the first time artists could experiment with lighting and shading schemes in real time, thanks in part to the programmability and performance of the Radeon 9700. We deeply appreciate the recognition from the National Academy of Television Arts and Sciences, and look forward to continuing to drive the evolution of the hardware to help artists and programmers amaze and delight, both within the field of entertainment and beyond."

For more information on the ATI GPU GPU: see secret police.


(Graphics Processing Unit) A specialized logic chip devoted to rendering 2D or 3D images. Display adapters contain one or more GPUs for fast graphics rendering.
 or any AMD products please visit http://ati.amd.com.

About AMD

Advanced Micro Devices (NYSE:AMD) is a leading global provider of innovative microprocessor solutions for computing, graphics and consumer electronics markets. AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide. For more information, visit www.amd.com.

AMD, the AMD Arrow logo and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 12, 2007
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