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AMD 'Better by Design' Program Enables PC Manufacturers to Deliver Ultimate Solutions for Windows Vista(TM).


-- Industry-Leading Ecosystem Partners Team with AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips.  to Deliver the Ultimate Windows Vista The current version of Windows for the desktop. It was released in late 2006 for businesses and early 2007 for consumers.

Vista adds numerous features, including improved security and advanced multimedia capabilities.
 Experience Through Superior Technologies --

SUNNYVALE, Calif. -- At CES, AMD (NYSE NYSE

See: New York Stock Exchange
: AMD) today announced the Better by Design program, a first-of-its-kind initiative highlighting outstanding performance and superior technologies in desktop and notebook PCs designed by leading global OEMs. With the impending im·pend  
intr.v. im·pend·ed, im·pend·ing, im·pends
1. To be about to occur: Her retirement is impending.

2.
 launch of Microsoft Windows See Windows.

(operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then.
 Vista[TM], the world is moving to a new level of computing computing - computer  experience with increased emphasis on performance, graphics, and mobility. Desktop and notebook PC users today want better performance and a rich experience from their PCs, and the Better by Design program will help ensure that PC users have an added level of information to make a smarter choice.

AMD's leading-edge ecosystem, which includes graphics from ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs.  and NVIDIA and wireless solutions from Airgo, Atheros and Broadcom, will be incorporated in the Better by Design program.

"The Better by Design program represents our commitment to an open platform strategy, based on superior technologies that enable our OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  customers to design truly differentiated PC solutions and deliver premium features, performance and value to end-users," said Henri Richard Joseph Henri Richard (born February 29, 1936 in Montreal, Quebec) is a former professional ice hockey player who played centre with the Montreal Canadiens in the National Hockey League (NHL) from 1955 to 1975. , executive vice president, worldwide sales and marketing, AMD. "One of the reasons for AMD's continued success is that we listen to both our end-users' expectations and the needs of our OEM customers and respond with solutions to enable the best experiences in computing."

PC users today expect more from their computers and the Better by Design program features superior technologies and leading-edge performance buyers want for their ever expanding digital lifestyle. Beginning in January 2007, systems that feature the Better by Design label will incorporate high-performance and energy-efficient AMD64 dual-core processors, superior graphics and wireless network performance to help deliver on the promised rich visual capabilities and exciting new features of Windows Vista. Computer manufacturers supporting the Better by Design program include Acer Acer

trees of the family Aceraceae.


Acer rubrum
ingestion of wilted or dries leaves of this tree causes acute hemolytic anemia characterized by red urine, jaundice, anemia and methemoglobinemia in horses.
, Dell, Gateway, HP, Lenovo, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Tongfang and others.

"Acer is dedicated to bringing the best technology to empower our customers to achieve more than ever," said Campbell Kan, Head of Mobile Computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings  Business Unit, Acer Inc. "Our Ferrari 1000 and 5000 notebooks exemplify ex·em·pli·fy  
tr.v. ex·em·pli·fied, ex·em·pli·fy·ing, ex·em·pli·fies
1.
a. To illustrate by example: exemplify an argument.

b.
 this commitment with their racecar-inspired design, championship-performance, optimized connectivity, and a multitude of media and productivity tools, that blend elegant design with enhanced efficiency. Acer and the Better by Design program share a similar goal; offering better technologies and performance designed around our customers' true needs."

"Dell has long believed in the power of standards-based technology and is 100 percent committed to standards-based computing," said Neil Hand, vice president Dell Product Group. "Innovation around open industry standards means customers can easily do more in their computing environments and get more out of their technology dollars."

"HP strives to deliver the best experiences for our customers," said Mark Sanchez Mark Sanchez (born November 11, 1986 in Long Beach, CA) is a college football quarterback attending the University of Southern California (USC). High school career , vice president, Consumer Computing - North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , HP. "'Better by Design' embodies our strategy of integrating and optimizing key technologies to deliver the best price/performance across all our customer segments."

The Better by Design program is intended to provide key benefits directly to AMD's OEM and system builder This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's .  customers and commercial and consumer PC users.

* When consumers purchase a PC from their preferred PC brand they gain peace of mind knowing they get the performance and superior technologies needed to take advantage of the new features and capabilities of Windows Vista.

* Businesses will benefit from the high performance multi-tasking and outstanding business value in AMD64 dual-core processors and leading graphics and wireless networking See wireless network.  solutions.

* OEM and system builder customers can reap the rewards of AMD's open platform strategy by choosing from the leading PC technologies in the industry to benefit from the innovation and performance that these solutions enable them to deliver to a competitive market place.

"We're excited about the tremendous support and enthusiasm AMD is providing for Windows Vista at this year's Consumer Electronics Show," said Brad Goldberg, general manager for Windows Client at Microsoft Corp. "By working closely together we are helping to provide technologies that will connect, entertain and hopefully surprise people by how easy this next generation of computing makes their lives."

"With the advent of Microsoft's new operating system operating system (OS)

Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs.
, buyers in both the consumer and commercial segments want PCs that will deliver on the Windows Vista visual experience," said Roger Kay, president of Endpoint Technologies Associates. "With the Better by Design program, PC manufacturers can take advantage of premium, industry-standard technologies that enable them to rapidly develop differentiated, feature-rich products that meet Vista's performance requirements."

This program represents a truly unique partnering in the industry. As a leader in the industry, AMD has developed an open platform strategy that drives collaboration and competition among the leading technology companies around the world. It is open and fair competition that results in superior technologies, better choices for PC manufacturers, and better experiences for PC users, all for a better value. This program represents the efforts of companies that compete and now collaborate to bring greater innovation to PC buyers.

About AMD

Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com.

[c] 2006 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Vista is a trademark and Microsoft and Windows are registered trademarks of Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail,  in the U.S. and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.

OEM and Industry Partner Support Addendum addendum n. an addition to a completed written document. Most commonly this is a proposed change or explanation (such as a list of goods to be included) in a contract, or some point that has been subject of negotiation after the contract was originally proposed by  

AMD Better by Design Program

OEMs

"Acer is dedicated to bringing the best technology to empower our customers to achieve more than ever. Our Ferrari 1000 and 5000 notebooks exemplify this commitment with their racecar-inspired design, championship-performance, optimized connectivity, and a multitude of media and productivity tools that blend elegant design with enhanced efficiency. Acer and the Better by Design program share a similar goal, by offering better technologies and performance designed around our customers' true needs."

- Campbell Kan, Head of Mobile Computing Business Unit, Acer Inc.

"Dell has long believed in the power of standards-based technology and is 100 percent committed to standards-based computing. Innovation around open industry standards means customers can easily do more in their computing environments and get more out of their technology dollars."

- Neil Hand, Vice President, Dell Product Group

"Fujitsu Computer Systems offers AMD-based LifeBook Notebook products designed for both consumer and business users. Our unsurpassed quality in house designed AMD-based products deliver outstanding performance and value for all classes of users."

- Paul Moore The Right Reverend Paul Moore, Jr. (November 15, 1919 - May 1, 2003) was a bishop of the Episcopal Church and served as the 13th Bishop of New York. Ordination
Bishop Moore was ordained in 1949 after attending General Theological Seminary in New York City.
, Senior Director of Mobile Product Marketing Fujitsu North America

"HP strives to deliver the best experiences for our customers. Better by Design embodies our strategy of integrating and optimizing key technologies to deliver the best price/performance across all our customer segments."

- Mark Sanchez, Vice President, Consumer Computing - North America, HP

"Combining Lenovo's innovations with a program like the AMD Better by Design program helps customers maximize their PC investment. Lenovo is committed to building the best engineered PCs, and AMD's open-platform approach helps Lenovo deliver that at any price point."

- Tom Tobul, Executive Director of Global Desktop Marketing, Lenovo

"NEC Corporation and NEC Personal Products, Ltd. welcome the AMD Better by Design program. Entertainment and mobility as a whole in an open platform are some of the key factors of today's customers needs in mobile PCs, with a focus on performance per watt and the wireless LAN A local area network that transmits over the air typically in the 2.4 GHz or 5 GHz unlicensed frequency band. It does not require line of sight between sender and receiver. Wireless base stations (access points) are wired to an Ethernet network and transmit a radio frequency over an area  solution, but also the graphics performance. A 'Better by Design' platform will definitely meet those requirements. NEC believes that this program will enable us to effectively compliment NEC's personal solutions that match the lifestyle of end users."

- Mr. Koichi Kuriyama, General Manager, Product Planning Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. See also
  • Market requirement
  • Product management
  • Product Manager
 Division, PC Operations Unit, NEC Personal Products, Ltd.

"As we increase our share of the consumer mobile market in China, we are focused on delivering technology that is highly appealing to today's consumers. The Better by Design Program will allow us to select from industry-leading technologies that enable a richer Microsoft Windows Vista experience."

- Mr. Dan Geng, General Manager, Mobile Business Unit, Tongfang Computer Systems

Technology Partners

"ATI Radeon graphics from AMD are integral components of desktop and notebook PCs that are Better by Design. Combining ATI Radeon graphics with AMD64 dual-core processors and premier technologies from leading AMD technology partners assures PC users that when they buy an OEM PC with the 'Better by Design' label, they'll get the best personal computing Refers to users working on their own computers rather than a terminal to a mainframe. Sometimes, the term refers to using computers at home for work and/or entertainment in contrast to business use only. See personal computer.  experience possible."

- Rick Bergman, Senior Vice President and General Manager, AMD Graphics Products Group

"As an integral part of the Better by Design Program, Atheros' wireless LAN solutions deliver one of the industry's highest-performance connectivity solutions for notebook PCs. We're pleased to team with AMD to provide a choice of industry-leading best-of-breed technologies to enable better mobile computing solutions."

- Todd Antes an·te  
n.
1. Games The stake that each poker player must put into the pool before receiving a hand or before receiving new cards. See Synonyms at bet.

2.
, Vice President of Marketing, Atheros Communications

"AMD's Better by Design Program complements Broadcom's strategy to provide superior integrated wireless solutions that allow consumers to stay connected in more places and in more ways than ever before. AMD and Broadcom work together to offer high-performance technologies that improve the PC experience by giving consumers more ways to share content wirelessly."

- Brian Bedrosian, Director of Marketing - Broadcom WLAN See wireless LAN.

WLAN - wireless local area network
 

"We're excited about the tremendous support and enthusiasm AMD is providing for Windows Vista at this year's Consumer Electronics Show. By working closely together we are helping to provide technologies that will connect, entertain and hopefully surprise people by how easy this next generation of computing makes their lives."

- Brad Goldberg, General Manager for Windows Client at Microsoft Corp.

"The Better by Design Program based upon AMD's open platform strategy provides choice for leading PC manufacturers, fostering competition for true innovation. We support AMD's efforts to create a great PC user experience based on superior technologies. When paired with NVIDIA graphics solutions, AMD-based systems enable exceptional productivity and digital media capabilities."

- Lee Hirsch, Director of Brand Management at NVIDIA

"Qualcomm's high performance Airgo GenN technology brings one of the industry's highest quality wireless solution to the Better by Design program. The combination of Airgo GenN and the powerful AMD Turion A version of the Athlon 64 CPU from AMD designed for thin, lightweight laptops. The Turion 64 CPUs dissipate as little as 25 watts compared to 65 for the Athlon. Introduced in 2005, Turion enhanced AMD's line of mobile CPUs, which included the Mobile Athlon 64 for full-sized laptops and  64 X2 dual-core mobile technology gives consumers the ability to fully realize the wireless dream of accessing even the most demanding applications in more locations than ever before."

- Greg Raleigh, Qualcomm VP, Wireless Connectivity
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 9, 2007
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