AMCORE Financial Selects Event Based Marketing Solution from Synapse Technology.CHARLOTTE, N.C. -- Synapse synapse (sĭn`ăps), junction between various signal-transmitter cells, either between two neurons or between a neuron and a muscle or gland. A nerve impulse reaches the synapse through the axon, or transmitting end, of a nerve cell, or neuron. Technology, a leading provider of Event Based Marketing solutions to a variety of industries, announced today that AMCORE Financial, a $4.6 billion mid-western bank has chosen SynapseDDM(TM) as a key element in their program to strengthen their relationships with customers. Synapse's innovative approach will be implemented throughout the bank's retail operations in the next 45 days. "Our relationship with our customer is paramount in importance at AMCORE," said Eleanor Doar, Senior Vice President of Marketing at AMCORE Financial. "We are constantly striving to better understand the individual needs of our customers and make it easy for them to do business with us. We expect SynapseDDM will enable us to get closer to our customers: to show them we care and to provide financial solutions which deepen, and thereby add value to, our customer relationships." SynapseDDM uses long-term transaction behavior to identify and provide retention and cross-sell opportunities. The system leverages the Synapse Transaction Behavior Marketing methodology to interpret and compare current behavior to that specific customer's historical behavior. By using a series of formal statistical methods, the daily customer specific behavior analysis recognizes significant behavioral changes and instantly identifies new sales and service opportunities. Based on this information, financial institutions can immediately leverage call center, e-mail, direct mail, relationship banker, and other customer contact communications to take advantage of these opportunities. "We are delighted that a forward looking institution such as AMCORE has chosen to utilize our industry-leading technology to help strengthen the bond it has with their customers," said Fred Chapman
EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , Synapse Technology. "We believe that there is nothing more meaningful than the understanding of customer behavior as a means to stronger customer relationships." About AMCORE Financial, Inc. AMCORE Financial, Inc. is headquartered in Northern Illinois For the university, see Northern Illinois University Northern Illinois is a region generally covering the northern third of the U.S. state of Illinois. Economics with investment assets under administration of $4.4 billion, and banking assets of $4.8 billion with 67 locations in Illinois, Wisconsin and Iowa. AMCORE provides a full range of consumer and commercial banking services, a variety of mortgage lending products and investment services including trust, brokerage, capital management, mutual fund administration, employee benefit plan record keeping and is the investment advisor Investment Advisor 1. A person making investment recommendations in return for a flat fee or percentage of assets managed, known as a commission. 2. For mutual fund companies, it is the individual who has the day-to-day responsibility of investing and monitoring the cash and for the Vintage family of mutual funds. AMCORE common stock is listed on The NASDAQ Stock Market Nasdaq stock market The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies. under the symbol "AMFI AMFI Association of Mutual Funds in India (Mumbai, India) AMFI Association of Mutual Fund Investors AMFI American Messianic Fellowship International ." Further information about AMCORE Financial, Inc. can be found at the company's website at http://www.AMCORE.com . About Synapse Technology, Inc. in Financial Services Synapse Technology, founded in 1996, is a leading provider of Event Based Marketing products and services to the financial services industry. Its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Synapse Daily Deposit Manager (SynapseDDM(TM)) is the only event based marketing solution that combines the power and accuracy of formal longitudinal statistical modeling, account triggers and campaign management capabilities for alert generation. In addition, SynapseDDM provides a unique and dynamic test and control measurement process. The product is in production with over 5,000 users in 2,000 bank branches throughout the United States. Headquartered in Charlotte, North Carolina “Charlotte” redirects here. For other uses, see Charlotte (disambiguation). Charlotte is the largest city in the state of North Carolina and the 20th largest city in the United States. the company has over 60 employees and is privately held. Synapse processes over 50 billion transactions per month for clients across financial services, healthcare, AgriBusiness (retail), and automotive industries. For additional information, please visit www.synapsetechnology.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion