AMC Theatres' New Premium Card Offers ``Season Ticket'' to Movies At Low Monthly Rate.Business Editors KANSAS CITY Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Mo.--(BUSINESS WIRE)--June 8, 2001 How often do you go to the movies? How often would you like to go to the movies? If your answer is "a lot more," AMC Theatres This article or section has multiple issues: * Its tone or style may not be appropriate for Wikipedia. * It reads like an advertisement and needs to be rewritten in a neutral point of view. has a deal for you -- the new MovieWatcher Premium Card that, for one low monthly price, allows you to go to the movies as often as you like -- up to a movie a day. The MovieWatcher Premium Card rolls out today in two test markets -- Omaha, Neb., and Oklahoma City Oklahoma City (1990 pop. 444,719), state capital, and seat of Oklahoma co., central Okla., on the North Canadian River; inc. 1890. The state's largest city, it is an important livestock market, a wholesale, distribution, industrial, and financial center, and a farm . The price of the Premium Card will vary according to the market, but as an example, will be $17.50 a month in the Omaha test. The Premium Card builds on the benefits offered by AMC's MovieWatcher program, which was originally launched in 1991 and has enrolled more than 3 million members. MovieWatcher remains the industry's leading program to reward the most loyal and frequent moviegoers with free popcorn, soft drinks, movies and more. "With the MovieWatcher Premium Card, we're making it even easier to become a frequent moviegoer mov·ie·go·er n. One who goes to see movies. mov  ie·go ing adj. at AMC (Advanced Mezzanine Card) See AdvancedTCA. ," said Phil Singleton, president and chief operating officer Chief Operating Officer (COO)The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of American Multi-Cinema, Inc. "The MovieWatcher Premium Card is the latest in AMC's long history of innovations in delivering the highest quality and best value to our moviegoing guests." Singleton noted that AMC, thanks to 10 years of collecting moviegoer data in the industry-leading MovieWatcher database, is uniquely qualified to offer the Premium Card. He added that this extension of the MovieWatcher brand is based on careful analysis of the insights into customer behavior provided by the database, and validated by surveys and other market research activities. In the two test markets, MovieWatcher members can activate a Premium Card by enrolling for a minimum of six months and authorizing a monthly debit to their credit card account. Cardholders simply present the card at the theatre's box office for admission. MovieWatcher membership is free and moviegoers can enroll at the theatre or online at www.moviewatcher.com. The Premium Card is valid for one movie per day every day -- seven days a week, including special engagements, and is not transferable. MovieWatcher members continue to collect points, rewards and coupons while using the Premium Card. AMC Entertainment Inc. is a leader in the theatrical exhibition industry. Through its circuit of AMC Theatres, the Company operates 179 theatres with 2,788 screens in the United States, Canada, France, Hong Kong, Japan, Portugal, Spain and Sweden. Its Common Stock trades on the American Stock Exchange American Stock Exchange (AMEX) Stock exchange in the U.S. Originally known as “the Curb,” it began as an outdoor marketplace in New York City c. 1850. It moved indoors to its present location in the Wall Street area in 1921. under the symbol AEN AEN Address Enable AEN America's Emergency Network AEN Australian Energy News (magazine) AEN Agenzia per l'Energia Nucleare (Italian: Nuclear Energy Agency; OCSE) AEN Administrative Exception Note . The Company, headquartered in Kansas City, Mo., has a website at www.amctheatres.com. |
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