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AMBLIN TELEVISION ENTERS INTO AGREEMENT WITH JUDY BLUME FOR PRODUCTION OF TELEVISION SERIES

 AMBLIN TELEVISION ENTERS INTO AGREEMENT WITH JUDY BLUME
 FOR PRODUCTION OF TELEVISION SERIES
 UNIVERSAL CITY, Calif., Oct. 22 /PRNewswire/ -- Amblin Television has entered into an agreement with author Judy Blume for the production of a half-hour television comedy series based on her best- selling "Fudge" books. The series will be distributed by MCA Television Entertainment (MTE).
 The announcement was made today by Anthony D. (Tony) Thomopoulos, president of Amblin Television, a division of Steven Spielberg's Amblin Entertainment; Barbara Fisher, president of MTE; and Blume.
 "Fudge," will be based on the characters developed in "Tales of a Fourth Grade Nothing," "Superfudge," and "Fudge-A-Mania." They have sold more than 15 million copies in paperback alone.
 In all, more than 50 million copies of Blume's books are in print world-wide. In a poll conducted by Reading Is Fundamental, "Superfudge" and "Tales" were ranked in the top four titles listed by children as their all-time favorite books. In a World Almanac poll, Blume has been named nine times as a "Hero of Young Americans."
 Blume and Spielberg will be involved in every creative aspect of the show.
 The humor will arise out of the realities of family life. Peter Hatcher will be the focus as we see life with his rambunctious little brother, Fudge. Hatcher is a normal pre-teen who views the world with a bit of anxiety while Farley Drexel, also known as Fudge, is a human dynamo who always finds himself in hot water. Hatcher's best friend Jimmy Fargo and their nemesis Sheila Tubman, will also lead us into the confusing but humorous world of today's kids.
 The series is targeted not only for Blume's core audience of 6-12 year olds, but their parents as well, some of whom were early Fudge fans in their youth.
 "I am delighted to join Steven and Amblin in bringing my characters to television," said Blume. "I look forward to working with them because of their integrity, imagination and standards of excellence. I eagerly anticipate this creative association."
 Spielberg commented, "Judy Blume has established a very special place among young people throughout the world. Her books have spoken with a voice that has reached them with great humor and great understanding. We are particularly pleased that she has chosen us for her first television series."
 "Together with Steven and our Amblin team," added Thomopoulos, "we will work together to bring that entertainment and enjoyment to the television audience. This is an opportunity to present a family series with a sharp, clever point of view."
 "This series marks an important step for MTE," said Fisher. "Audiences in today's market are looking for fresh concepts, and this series reflects the expanded opportunities for original programming."
 This is the second major production announcement from Amblin Television in the past month.
 Most recently, Amblin and Universal Television announced the production of "SeaQuest," a one-hour action-adventure series for the NBC Television Network. The series, with a season-long commitment from the network, will star Roy Scheider.
 -0- 10/22/92
 /CONTACT: Marvin J. Levy of Amblin Entertainment, 818-777-4600/ CO: Amblin Television; Amblin Entertainment; MCA Television
 Entertainment ST: California IN: ENT SU:


BP-JB -- LA026 -- 3728 10/22/92 14:43 EDT
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Date:Oct 22, 1992
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