AMBI Launches ProEnergy Nutrition Bar; Successful Introduction on QVC in the US.Business Editors and Medical/Health Writers PURCHASE, N.Y.--(BW HealthWire)--Jan. 8, 2001 AMBI AMBI Associação Médica Brasileira Iridologia Inc. (Nasdaq: AMBI) today announced that it has launched its new Lite Bites ProEnergy(TM) nutrition bar in the U.S. on QVC QVC Quality Value Convenience QVC Question Valid Command and iQVC.com. The ProEnergy launch generated on-air sales that were up more than 60 percent when compared to Lite Bites program sales during the same period last year. The ProEnergy bar is a line extension of the highly successful Lite Bite's weight loss program, now in its sixth year on QVC. ProEnergy addresses the current consumer demand for convenient nutritional supplements Nutritional Supplements Definition Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet. that have a high protein content and are compatible with many of today's most popular weight loss regimens. It is also designed to enhance energy levels. Gail Montgomery, AMBI's President and Chief Executive Officer, commented, "ProEnergy solves two key consumer needs: the desire for a higher protein nutrition bar with great taste and the need for more energy on a daily basis. Initially available in two flavors, ProEnergy has been formulated for·mu·late tr.v. for·mu·lat·ed, for·mu·lat·ing, for·mu·lates 1. a. To state as or reduce to a formula. b. To express in systematic terms or concepts. c. to be compatible with many of today's popular diet programs including our own clinically substantiated Lite Bites Fat Fighting System, sold exclusively on QVC. "Over 25 million Lite Bites bars have already been sold to date through QVC. It is the second highest reordered product on QVC in the U.S., with over 300,000 nutrition bars purchased every month. Lite Bites is also sold as Brite Bites in the United Kingdom, where it has recently broken several on air sales records. With the addition of the ProEnergy bars, we now expect the Lite Bites product line to appeal to an expanding consumer group with very specific dietary expectations. Our customers have been clamoring clam·or n. 1. A loud outcry; a hubbub. 2. A vehement expression of discontent or protest: a clamor in the press for pollution control. 3. A loud sustained noise. for a great tasting bar with higher protein, and AMBI's product development group has delivered it," remarked Marvin Segel, Lite Bites' national spokesperson. ProEnergy bars can be used when eating on the run, to boost energy, or as a component of any well-balanced weight loss program, such as the popular 40/30/30 program. Formulated to deliver an excellent protein efficiency ratio Protein efficiency ratio (PER) is based on the weight gain of a test subject divided by its intake of a particular food protein during the test period. From 1919 until very recently, the PER had been a widely used method for evaluating the quality of protein in food. , the ProEnergy bar contains 13 grams of protein, 6.5 of which are derived from soy, a protein source that provides a range of benefits such as cardiovascular health. In addition, the bars contain a proprietary Custom Energy Blend to boost energy levels, Chromax(R) chromium chromium (krō`mēəm) [Gr.,=color], metallic chemical element; symbol Cr; at. no. 24; at. wt. 51.996; m.p. about 1,857°C;; b.p. 2,672°C;; sp. gr. about 7.2 at 20°C;; valence +2, +3, +6. picolinate for body composition, L-carnitine, and 22 additional vitamins and minerals. AMBI develops and markets clinically substantiated products that make a significant contribution to the health and well being of consumers. This press release may contain certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . The words "believe," "expect," "anticipate" and other similar expressions generally identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. These forward-looking statements are based largely on the company's current expectations and are subject to a number of risks and uncertainties, including without limitation: the effect of the expiration EXPIRATION. Cessation; end. As, the expiration of, a lease, of a contract, or statute. 2. In general, the expiration of a contract puts an end to all the engagements of the parties, except to those which arise from the non- fulfillment of obligations created of patents; regulatory issues; uncertainty in the outcomes of clinical trials; changes in external market factors; changes in the company's business or growth strategy or an inability to execute its strategy due to changes in its industry or the economy generally; the emergence of new or growing competitors; various other competitive factors; and other risks and uncertainties indicated from time to time in the company's filings with the Securities and Exchange Commission, including its most recent Registration Statement on Form S-3, the Prospectus dated April 25, 2000, and its Form 10-K/A for the year ended June 30, 2000. Actual results could differ materially from the results referred to in the forward-looking statements. In light of these risks and uncertainties, there can be no assurance that the results referred to in the forward-looking statements contained in this press release will in fact occur. Additionally, the company makes no commitment to disclose any revisions to forward-looking statements, or any facts, events or circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or after the date hereof here·of adv. Of this. hereof Adverb Formal or law of or concerning this Adv. 1. hereof - of or concerning this; "the twigs hereof are physic" that may bear upon forward-looking statements. |
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