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AMBER Alert Portal Sign Ups Pass 40,000 Mark; 11 More States to Go Live in Coming Months.

PHOENIX -- The AMBER Alert Web Portal Consortium, a public/private partnership deploying a state-by-state alert system/web portal linking law enforcement, broadcasters and citizens in the common goal to rescue kidnapped children, today announced that more than 40,000 citizens have signed up nationwide to receive AMBER Alerts via the AMBER Alert Portal (www.amberalert.com). The Consortium expects 11 additional states to begin using the portal in coming months.

"Working hand-in-hand with state governments, local law enforcement and the public, the Consortium has rolled out the most advanced AMBER Alert system in the nation," said Todd Sander of the AMBER Alert Web Portal Consortium. "Citizens have not only embraced the opportunity to receive alerts any time and, any where, but endorsed the public/private partnership model which brings the best technology to bear without asking for tax dollars in return."

The AMBER Alert Web Portal enables local law enforcement to immediately activate, directly transmit, update, and cancel AMBER Alerts. To date, most AMBER Alerts systems have been limited in their distribution capabilities, sending only text-based information to primarily radio and TV broadcasters as well as to the Department of Transportation's electronic highway signs and EAS. The AMBER Alert Web Portal expands the types of information that can be distributed as well as the devices that can receive them. The data, including pictures, text and biographical information, is encoded in XML, which enables it to be received by a multitude of electronic devices including cell phones, email, PDAs, pagers, fax, lottery machines, and other standard communication devices in as quickly as ten minutes after an AMBER Alert has been declared. The system uses sophisticated geo-specific targeting enabling the Alerts to automatically grow in scope over time ensuring that AMBER Alerts are sent only to people within the specific geographic region surrounding the kidnapping and relieving the law enforcement of the need to keep manually expanding size of alert area.

The AMBER Alert Web Portal is wholly financed through a public/private partnership wherein private sector partners underwrite the entire cost and operation of this public service, ensuring that the service remains free to state/local governments and citizens.

About the AMBER Alert Web Portal Consortium

The AMBER Alert Web Portal Consortium (www.AmberAlert.com) is a public/private partnership developed and led by the law enforcement community, broadcasters, state and non-governmental organizations. In the event of a child abduction where serious harm is believed possible, an alert is sent from law enforcement through the portal to all relevant parties, including law enforcement, transportation agencies, corrections and probation officers, border agencies, media and other partner organizations. The public plays a critical part in the success of the system, signing up to receive Amber Alerts on their cell phones, pagers, fax machines, email and desktop computers. This public service is provided free of charge to states and their respective law enforcement agencies through the support and volunteer efforts of thousands of organizations and individuals nationwide.

For more information about the AMBER Alert Consortium, please visit www.AmberAlert.com or contact David Rosen, Walek & Associates, at 212-889-4113 or david@walek.com.
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Publication:Business Wire
Date:May 17, 2005
Words:518
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