AMA and Sunbeam Launch Innovative New Consumer Education Program.

CHICAGO--(BUSINESS WIRE)--Aug. 13, 1997--The American Medical Association and the Sunbeam Corp. yesterday announced a landmark alliance aimed at providing consumers with valuable health information that will help them live healthier lives.

AMA information will be packaged with select Sunbeam health-related products and made available in stores nationwide.

This exclusive, five-year alliance joins America's most trusted health care organization and the world's largest publisher of medical information with one of America's most trusted brand names for home health products.

"Today, getting the best out of our medical system means being an active participant in your own health care," said AMA Executive Vice President P. John Seward, M.D. "And in order for consumers to be effective in their new and more demanding role, they need to be guided by good, accurate, updated information."

The Sunbeam/AMA alliance has three main elements:

-- Sunbeam's Health at Home product line, which consists of nine product categories, including blood pressure monitors, heating pads, home air cleaners, humidifiers and vaporizers, will bear the AMA identity to alert consumers that they are designed for healthier living and contain valuable educational materials produced by the AMA. This information will also be available at the point of purchase.

-- The AMA and Sunbeam will create a Physicians Advisory Panel to assist in the development of future products for the Sunbeam Health at Home line.

-- The AMA and Sunbeam will join retailers in sponsoring consumers education events such as blood pressure screenings.

"Sunbeam has long been respected in the marketplace for innovative products for health care and healthy living. This is the next evolution for us in meeting our consumer's needs," said Al Dunlap, chairman and CEO of Sunbeam. "Every time consumers see the AMA name on Health at Home products, they will know they have been specifically designed with their health in mind and contain valuable information from the AMA.

Sunbeam plans to promote the alliance through in-store merchandising and informative product displays, special events and advertising. The AMA will include select products for inclusion in their consumer catalog and in the consumer section of their web site (www.ama-assn.org).

"We are also very enthusiastic about this project because it will help to extend our reach by providing valuable health care information to consumers and patients beyond our borders -- particularly in Asia and Latin America," said Dr. Seward. "In Sunbeam, we have found a business that is as serious about maintaining America's health and well-being as we are."

All fees paid by Sunbeam to the AMA will be used by the Association to enhance its public health campaigns, medical education initiatives and scientific research.

"We are proud to join our brand with the trusted name of the AMA," said Dunlap.

CONTACT: For Interviews and information contact:

Kathy Bushkin, 202/944-5142

or

Mary Ortega, 847/559-0026

for Sunbeam