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AMA To Launch New e-Learning Initiative With 'e-AMA Experts' Portfolio At Online Learning 2000.


Business Editors/Workplace Writers

OnLine Learning 2000

Booth No. 1803

NEW YORK--(BUSINESS WIRE)--Sept. 25, 2000

World leader in management development and business training will

introduce new online courses every month.

The American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of  Management Association (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ) will showcase its new portfolio of e-learning solutions at Online Learning 2000, September 23 to September 28 at the Denver Convention Complex in Denver, Colorado.

AMA will offer live demonstrations of its wide array of e-learning and other online management development products, including "e-AMA Experts Online", a unique collection of courses featuring some of the world's leading management thinkers. The company can be found in Booth No. 1803.

AMA has made an aggressive entry into the e-learning market, and will offer its customers and members a wide range of e-learning courseware Educational software. See CBT and OpenCourseWare.

(application) courseware - Programs and data used in Computer-Based Training.
, including courses in personal development, management skills, legal compliance and diversity, as well as blended learning Blended Learning is the combination of multiple approaches to learning. Blended learning can be accomplished through the use of 'blended' virtual and physical resources. A typical example of this would be a combination of technology-based materials and face-to-face sessions used  courses that combine the best of AMA's trusted seminars with new, online features. All AMA courses are developed by leading subject matter experts and feature a practical approach which results in action oriented o·ri·ent  
n.
1. Orient The countries of Asia, especially of eastern Asia.

2.
a. The luster characteristic of a pearl of high quality.

b. A pearl having exceptional luster.

3.
 learning.

AMA plans to introduce new e-learning courses every month, and will adapt any of its over 200 seminars to an e-learning format to meet the requirements of its corporate customers.

Course Offerings

AMA will launch its e-learning initiative with its unique "e-AMA Experts" courseware. The "e-AMA Experts" course offerings include Drucker on Management, a 10-course series created by world-renowned management thought-leader and educator Dr. Peter F. Drucker. It will also include sales courses developed with Tom Hopkins Hopkins, city (1990 pop. 16,534), Hennepin co., SE Minn., a suburb of Minneapolis; inc. as West Minneapolis 1893, name changed 1928. The city manufactures machinery, computer and electronic parts, steel products, air pollution equipment, ophthalmic lenses, tools,  and business communications suites created in partnership with Dr. Richard Lederer.

Upcoming offerings include quality control and leadership courses from the W. Edwards Deming William Edwards Deming (October 14, 1900–December 20, 1993) was an American statistician, college professor, author, lecturer, and consultant. Deming is widely credited with improving production in the United States during World War II, although he is perhaps best known for  Institute and Philip Crosby, in addition to marketing management/strategy courses from Dr. Philip Kotler Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. .

The Best Partners

AMA is developing its own e-learning products as well as establishing strategic alliances with leading content and technology players in this growing industry.

The organization selects its partners through a rigorous due diligence Research; analysis; your homework. This term has caught on in all industries, because it sounds so "wired." Who would want to do analysis or research when they can do due diligence. See wired.  process that gauges financial stability, content quality, management depth and existing customer satisfaction. Current e-learning courseware partners include Corpedia, PrimeLearning.com and KnowHowZone.

"The strong recognition of and trust associated with the AMA brand, our market-leading catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  of courseware and efficient distribution network form a tremendous value proposition for our partners, and enable AMA to be selective when forming partnerships," stated Dr. George Weathersby, president and chief executive officer, AMA. "In turn, our chosen partners provide AMA with some of the best cutting-edge training applications in the industry."

"No other organization in the industry has the depth of knowledge, courses or experience that AMA possesses," said Wendy Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
, director of e-learning of AMA. "Within the next several months we will offer our customers a host of easily accessible, performance-oriented online courses, and supply our corporate customers with content uniquely tailored to their needs and developed by an organization that understands the demands of training large and diverse workforces."

About AMA

The American Management Association (AMA) is the world's leading membership-based management development organization. AMA offers a full range of business education and management development programs for individuals and organizations in Europe, the Americas and Asia. More than 700,000 AMA customers and members a year, including 488 out of the Fortune 500 companies, learn superior business skills and best management practices through a variety of seminars, conferences and special events, e-learning courses, assessments and customized learning solutions, publications, on-line resources and through interaction with AMA's faculty of top global practitioners.

For additional information please consult AMA's Web site at www.amanet.org.
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Publication:Business Wire
Date:Sep 25, 2000
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