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AMA Houston Highlights Hispanic Healthcare Marketing; Seminar Scheduled for Thursday, November 10.


HOUSTON -- The American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.  (Houston Chapter) Healthcare and Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere  Special Interest Groups have joined together to host "From Insights to Opportunities: Transforming Hispanic Cultural Insights into Healthcare Revenues," scheduled for Thursday, November 10, 2005.

David Morse David Morse is a name that can refer to:
  • David A. Morse, the former Director-General of the International Labour Organization
  • David Morse (actor), an American actor
  • David Morse (politician), a politician in Nova Scotia, Canada
, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of New American Dimensions (www.newamericandimensions.com), will share key insights into the Hispanic consumer segment and discuss in detail what every marketer and business decision maker should know, including:

--Demographics of the Hispanic population in Houston, growth rate, purchasing power Purchasing Power

1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase.

2.
, general purchasing patterns, healthcare purchasing patterns/needs;

--How skills in cultural competency COMPETENCY, evidence. The legal fitness or ability of a witness to be heard on the trial of a cause. This term is also applied to written or other evidence which may be legally given on such trial, as, depositions, letters, account-books, and the like.
     2.
 will unlock marketing opportunities in the healthcare and medical market; and

--Background on overall trends in healthcare compared to healthcare purchasing patterns in general from the Hispanic insured consumer/patient.

Interested parties are urged to register early. Seating is limited.
WHAT:          "From Insights to Opportunities: Transforming Hispanic
               Cultural Insights into Healthcare Revenues" Marketing
               Seminar

WHEN:          Thursday, November 10
               8:00 - 8:30 AM registration/continental breakfast
               8:30 - 10:00 AM program

WHERE:         Trevisio Restaurant & Conference (Texas Medical Center)
               6550 Bertner, Houston, TX 77039

COST:          Pre-paid registration: $25 members; $45 non-members;
               $18 students

               Day of event: $35 members; $55 non-members. Walk-ins
               will be accepted based on space availability only.

RSVP deadline: Tuesday, November 8, 5:00 p.m. or when maximum
               occupancy is reached.


Advance reservations can be made online at www.amahouston.org. Walk-ins will not be assured seating. No-shows will be billed for this event. Please RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations.  by 5 p.m. on November 8.

For more information and registrations, please visit www.regonline.com/84595.

For more information on this event, please contact Lee Hayden at leehayden@yahoo.com.

Special thanks to Trevisio Restaurant (www.trevisiorestaurant.com) for hosting this seminar.

The Houston chapter of the American Marketing Association has over 700 members and is Houston's largest and oldest marketing professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  organization. For scheduled luncheons, meetings and membership information, please visit www.amahouston.org
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 31, 2005
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