AMA Executive Luncheon: Series Customer Satisfaction is Worthless, but Customer Loyalty is Priceless.DALLAS & FORT WORTH, Texas Fort Worth is the fifth-largest city in the state of Texas, 18th-largest city in the United States[1], and voted one of "America’s Most Livable Communities. -- Thursday, April 27, 2006, 11:30 a.m. - 2:00 p.m. Fort Worth Club, Fort Worth, Texas Too often companies tout their satisfaction rating of 90% or more, but so what? That means up to 10% of customers are mad or dissatisfied and telling everyone they know what a terrible company, product or service you have. Satisfied means that a company is meeting the bare necessities Bare Necessities may refer to:
On Thursday, April 27, 2006 the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. , Dallas-Fort Worth will host a renowned panel of experts at an executive luncheon from 11:30 a.m. - 2:00 p.m. at the Fort Worth Club to discuss the issue of customer loyalty and what businesses can do to attract and retain their best customers. Confirmed speakers include: Stephen Tolerico, Vice President, Marketing, Sewell Automotive Companies; Shirlee J. Gandy, President/Owner, The Ashton Hotel; Phil Gibbs, Manager, Steinway Hall-Fort Worth; Billy Payton, President, Retail Practice, Brierley & Partners; and Panel Moderator, Richard Baker Richard Baker is the name of several well-known people, including:
This panel of speakers will talk about how to move from merely satisfying customers to creating true brand loyalists with an unbridled passion for your company and your products. The AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. luncheon and panel will be held on April 27, 2006 from 11:30 a.m. - 1:30 p.m. at the Fort Worth Club, 306 West 7th St., Fort Worth, TX. Registration begins at 11:30 and the event starts at 12 noon. Events costs are: $28/AMA members/students and DAL members; $38/non-members with advance registration; for late, after April 25, walk-ins and at the door registrations, add $10. For more details, go to www.dfwmarketing.org or call Denise Shedrick, AMA Executive Director at 972-943-4615 or go to www.CVENT.com, click event RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations. and enter event code: 7BNBMDPTG7L. Confirmed Speakers: Panel Moderator: Richard J. Baker, CEO, Premium Knowledge Group A highly successful businessman, Richard founded a management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects firm with renowned Harvard University Harvard University, mainly at Cambridge, Mass., including Harvard College, the oldest American college. Harvard College Harvard College, originally for men, was founded in 1636 with a grant from the General Court of the Massachusetts Bay Colony. social psychologist David A. Kolb David A. Kolb (b. 1939) is an American educational theorist whose interests and publications focus on experiential learning, the individual and social change, career development, and executive and professional education. , Ph.D. and later sold it to J.D. Power and Associates. He joined the firm to form a consulting division and conduct research into customer loyalty in 13 industries including automotive, hotel, travel and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. . In 2003, Richard co-founded Premium Knowledge Group, a firm devoted to developing actionable insights for the truly affluent consumer market with clients such as Forbes, L'Oreal, Karl Lagerfeld Karl 'Leather Face' Lagerfeld (born Karl Otto Lagerfeldt on September 10, 1933) is widely recognized as one of the most influential fashion designers of the late 20th century He has collaborated with a variety of different fashion labels, with Chloé, Fendi and Chanel the and Maybach. He is also founder of The Luxury Marketing Council, Dallas-Ft. Worth. Phil Gibbs, Manager, Steinway Hall-Fort Worth He has been Manager, Steinway Hall-Fort Worth (Piano Town USA) for the last three years where more Steinway Pianos are sold than any other location. Before moving to the DFW DFW Dallas/Ft Worth, TX, USA - Dallas Ft Worth International (Airport Code) DFW Department of Fish and Wildlife DFW David Foster Wallace DFW Drug-Free Workplace DFW Down For Whatever (song by Pretty Young Things) area, he managed Steinway franchises in Chicago, Florida, and North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. . Known for his innovative marketing approaches to generating, and cultivating prospects, he continually employs new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track. that lead to a better brand awareness and brand loyalty among his clientele. His company services an impressive array of clients ranging from the Fort Worth Symphony to Mr. Van Cliburn. Billy Payton, President, Retail Practice, Brierley & Partners A veteran retailer and pioneer in retail loyalty programs, joined Brierley & Partners in 2000 to lead the agency's expanding Relationship Management services to retail organizations. Prior to joining the agency, he served as vice president, marketing and customer programs for Neiman Marcus. During his 30-year career at Neiman Marcus, Billy was responsible for the development of the InCircle In`cir´cle v. t. 1. See Encircle. and NM Gold concepts -- two programs that pioneered the idea of customer loyalty within the retail industry. Shirlee J. Gandy, President/Owner, The Ashton Hotel A true community leader in every respect, Shirlee was instrumental in revitalizing The Fort Worth Club Building, now listed in the National Registry of Historic Places as well as The Ashton Hotel. She is a past-president of the Tarrant County Mental Health Association, the Mental Health Board of Texas, a United Way Trustee, a House Committee Member, the Fort Worth Club, and a sustaining member of the Jewel Charity Ball. She was recognized as an Outstanding Young Woman of America, received a Great Women of Texas Award, a J.C. Penny Golden Deed Award, and was noted as One of 40 Women Who Run Our City by Fort Worth Magazine. Stephen Tolerico, Vice President, Marketing, Sewell Automotive Companies An automotive marketing and sales expert, Stephen's career began in his father's Ford dealership and progressed through the actual launch of the Lexus brand in the U.S. He worked in the Atlanta Region for the next 8 years in customer satisfaction, training, management and sales. He then joined a new start up, Driver's Mart Worldwide which merged with AutoNation USA. Mr. Tolerico later became the General Manager of Lexus, Tampa Bay, and Lexus, Clearwater, FL. He later rejoined AutoNation and became the Director of New Vehicles for North Florida. In 2004, Mr. Tolerico joined the Sewell Automotive Companies as Vice President, Marketing, where he is responsible for all marketing and advertising activities of this regional mega dealer. About the Dallas-Fort Worth AMA Chapter: With nearly 600 members, the Dallas-Fort Worth AMA is among the top ten professional chapters of the more than 70 chapters across the U.S. and Canada. The local organization provides a forum for professional development, education and networking through monthly luncheons in Dallas and Fort Worth, a "Power Breakfast" Learning Series, job postings and career information through the Marketing Career Network and an array of social as well as cultural events. www.dfwmarketing.org About the American Marketing Association: The American Marketing Association (AMA) is the largest marketing association in North America with over 40,000 members. It is a professional organization for individuals involved in the practice, teaching and study of marketing. It is also the leading source for professional development, education, information and networking in the field of marketing. www.marketingpower.com |
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