ALWAYSi Sells Six Short Films to Sundance Channel.

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Nov. 8, 2000

ALWAYSi, the next-generation independent entertainment company, and Sundance Channel jointly announced that ALWAYSi has sold six short films to Sundance Channel for broadcast beginning in February 2001. The deal was negotiated by Larry Greenberg, manager of acquisitions for Sundance Channel and Randy Greenberg, vice president of sales and marketing for ALWAYSi. The titles acquired represent a broad range of short films by independent filmmakers who have been exhibiting their films online at www.alwaysi.com and have signed up for ALWAYSi's representation services.

"The sale of these films illustrates ALWAYSi's ability to discover independent filmmakers and market them to the traditional offline media world," said Randy Greenberg, vice president of sales and marketing for ALWAYSi. "This deal is the beginning for ALWAYSi's recently formed offline sales division which is representing full-length features, short films and documentaries."

The following films are among the those acquired:

-- "Lola" is a "Twilight Zone" style tale of paths crossed on a haunted, desert
road: a ghostly drifter in search of lost souls and a hopeless junkie who is
forced to relive a childhood tragedy.

-- "Comedy, A Tragedy in One Act" is a performance artist/comedian discovers
his desire for life through a deliberate meeting with "Death".

-- "Crosswalk" is a lesson in both cruel and comedic irony in which good people
do the wrong things for all the right reasons.

-- "The Briss" is a story about how there's more than one way to experience a
briss.

"Sundance Channel is always on the look out for fresh, vibrant, exciting work from new filmmakers," says Larry Greenberg. "ALWAYSi has been able to focus our attention on six wonderful new filmmakers. We look forward to a long and fruitful relationship with ALWAYSi."

ALWAYSi has been a leader in exhibiting independent film via the Internet since its inception in 1998. The company recently formed a sales division and it is currently selling a growing number of films via its offline distribution network, which includes theatrical, video/DVD, cable and free television and Internet arenas, in the United States and abroad.

About Sundance Channel

Sundance Channel (www.sundancechannel.com), a premium television service under the creative direction of Robert Redford, brings television viewers the film festival experience by presenting a diverse selection of feature films, shorts, documentaries and international cinema, all uncut and commercial-free. Sundance Channel, launched in 1996, is a venture between Robert Redford, Showtime Networks Inc. and Universal Studios. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival but shares the Sundance mission of supporting independent artists and providing them with wider opportunities to present their work to audiences.

About ALWAYSi

ALWAYSi is a network for independent filmmakers, movie lovers, and the industry. The company is a next generation entertainment that exhibits the work of independent filmmakers through its online destination and syndication partners as well as traditional offline avenues. The Web site hosts a broad range of streaming entertainment in a variety of film genres, from classics to animation and short films. ALWAYSi was formed in 1998 and is headquartered in San Francisco. ALWAYSi has content partnerships with Yahoo! (YHOO), Excite@Home (ATHM), Real Networks (RNWK) and Microsoft MSN Properties (MSFT). The company can be found online at www.alwaysi.com.