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ALUMNUS AIDS USC DEPARTMENT; ENTREPRENEUR PROGRAM GETS $5 MILLION DONATION.


Byline: Enrique Rivero Daily News Staff Writer

Just call it the $5 million ``Thank you.''

Studio City resident Lloyd Greif says he learned much of what he knows about running an independent business from the entrepreneur program at the University of Southern California's business school.

Now a successful investment banker Investment Banker

A person representing a financial institution that is in the business of raising capital for corporations and municipalities.

Notes:
An investment banker may not accept deposits or make commercial loans.
 with his own Los Angeles-based company, the 42-year-old graduate of the school's MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 program showed his gratitude Gratitude
agrimony

traditional symbol for gratitude. [Flower Symbolism: Flora Symbolica, 172]

Androcles

because he had once extracted a thorn from its paw, the lion refrained from attacking Androcles in the arena. [Rom. Lit.
 by pledging $5 million to USC's Marshall School of Business The Marshall School of Business (also known as USC Marshall School of Business) is the business school at the University of Southern California. It is the largest of USC's 17 professional schools. The current Dean is James G. Ellis.  to establish the Lloyd Greif Center for Entrepreneurial Studies.

``It's played a very special role in my life and, frankly, if I can do it today, why not do it today,'' Greif said Friday about the gift. ``This program helps arm entrepreneurs with the skills, the tools, the knowledge to go out and do it themselves, and by making this endowment A transfer, generally as a gift, of money or property to an institution for a particular purpose. The bestowal of money as a permanent fund, the income of which is to be used for the benefit of a charity, college, or other institution. , I can enhance the probability of success of the kids that go through the program.''

The entrepreneur program has been an emphasis within the business school since 1971 and is one of the oldest in the country, said program director Tom O'Malia. It's the only one at any university business school that is for both undergraduates and graduates, he said.

The endowment, which was given a week ago, will pay for academic research and outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public.  programs for inner-city students, among other things, O'Malia said. It will enable the program's scope ``to change drastically dras·tic  
adj.
1. Severe or radical in nature; extreme: the drastic measure of amputating the entire leg; drastic social change brought about by the French Revolution.

2.
,'' he said. ``It certifies and gives credibility to what we're all about.''

Greif, who earned his MBA in 1979, worked for other companies before starting Greif & Co. in 1992. The company, which specializes in mergers and acquisitions of midsize companies, last year arranged nearly $1 billion in transactions, he said.

But he never lost touch with the entrepreneur program, serving as chairman of its advisory council and working with students in the classroom.

He said the endowment will help produce more knowledgeable entrepreneurs, whose work will benefit Southern California's economy and, perhaps, the world's for years to come.

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Article Details
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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Mar 7, 1998
Words:335
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