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ALT Software & Hybrid Graphics Partner to Offer 2D and 3D Embedded Graphics Solutions.


NUREMBERG, Germany and BARCELONA, Spain -- The Companies' Products and Services Will Jointly Add Graphics Functionality to Devices in the Automotive, Avionics, Mobile, Medical, and Instrumentation Markets

ALT Software, a global provider of graphics drivers and other solutions for embedded systems Embedded systems

Computer systems that cannot be programmed by the user because they are preprogrammed for a specific task and are buried within the equipment they serve.
, has partnered with Hybrid Graphics Hybrid Graphics Ltd. was a graphics software technology company active from 1994 to 2007 in Helsinki, Finland. Acquired by NVIDIA in 2006[1], Hybrid Graphics is now NVIDIA Corporation's Helsinki office. , a major supplier of embedded graphics software. ALT and Hybrid have products that employ similar 2D and 3D graphics enabling technologies.

With this partnership both companies can expand their customer base and product offerings by jointly providing system integration services and software products that enable high quality graphics rendering in embedded devices. The collaboration also includes an agreement to provide local support to both companies' customers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Europe. Hybrid is based in Helsinki, Finland and ALT Software is based in Toronto, Canada.

"The combination of ALT and Hybrid is as logical as milk and cookies," said Dr. Jon Peddie of the market research firm Jon Peddie Research, in Tiburon, CA. "The whole idea today is to make it easier to develop and deliver content in ever more complex platforms, and the ALT-Hybrid partnership goes a long way towards accomplishing that."

ALT Software's extensive expertise in device driver development has attracted customers from a variety of embedded computing markets who find ALT's system integration services and COTS OpenGL driver products to be cost effective and time-saving alternatives to in-house development. ALT's success stems from concentration in their niche expertise and their collaborative partnerships with major manufacturers of embedded systems components. ALT's most recent additions to its product line are FAA and JAA JAA Joint Aviation Authorities (European equivalent of FAA)
JAA Judge Advocates Association
JAA Junior Achievement of Armenia
JAA Just Another Acronym
JAA Joint Action Area
JAA Joint Aerospace Applications
 certifiable cer·ti·fi·a·ble
adj.
1. That can or must be certified. Used of infectious, industrial, and other diseases that are required by law to be reported to health authorities.

2.
 safety-critical OpenGL drivers for use in aircraft by customers that include EADS EADS European Aeronautic Defence and Space Company N.V.
EADS Expeditionary Air Defense System (USMC)
EADS Extended Air Defense Systems
EADS Environmental Assessment Data System
EADS Echelons Above Division Study
, Diehl Avionik, Honeywell, and L-3 Communications
Not to be confused with Level 3 Communications, an Internet carrier


L-3 Communications Holdings, Inc. (NYSE: LLL) is a company that supplies command, control, communications, intelligence, surveillance and reconnaissance (C3ISR) systems and
. Other ALT Software customers include ATI Technologies “ATI” redirects here. For other uses, see Ati.
ATI Technologies U.L.C. ATI is a major Canadian designer and supplier of graphics processing units, motherboard chipsets, and video display cards.
, Freescale Semiconductor Freescale Semiconductor, Inc. is an American semiconductor manufacturer. It was created by the divestiture of the Semiconductor Products Sector of Motorola in 2004. Freescale focuses their integrated circuit products on the automotive, embedded and communications markets. , Fujitsu Microelectronics, and SBS Technologies. ALT Software's OpenGL drivers support Wind River's VxWorks and VxWorks AE653, Green Hills' INTEGRITY and INTEGRITY-178, QNX A multiuser, multitasking, real time operating system for PCs from QNX Software Systems, Ltd., Ottawa, Ontario (www.qnx.com), that is noted for its low-memory requirement and rapid response. Similar to Unix, it has been in use since the early 1980s.  Neutrino neutrino (ntrē`nō) [Ital.,=little neutral (particle)], elementary particle with no electric charge and a very small mass emitted during the decay of certain other particles. , Windows XP Embedded An enhanced version of Windows XP for compact applications such as PDAs, handhelds and other appliances that use the x86 CPU. It supports such features as CompactPCI and the ability to boot from flash memory or CD-ROM. , BAE Systems CsLEOS, Honeywell DEOS DEOS Distance Education Online Symposium (Pennsylvania State University)
DEOS Department of Earth Observation and Space Systems
DEOS Delaware Environmental Observing System
DEOS Digital Engine Operating System
, and a variety of embedded Linux packages.

Clients are drawn to ALT not only for their flexible, multi-platform solutions, but also for their outstanding technical support. ALT routinely assists clients with optimizing their applications to improve graphics performance and reduce system resource bottlenecks. As OpenGL experts, ALT's application optimization support has enabled clients to improve the graphics rendering performance of their applications in some cases by well over 400% by modifying the application code.

The companies' combined product offerings will include software display technologies such as OpenGL 1.4 drivers, OpenGL ES, OpenVG, Java components (JSR JSR Java Specification Request
JSR J Sargeant Reynolds Community College (Virginia)
JSR Journal of Sedimentary Research
JSR Jump to Subroutine (6502 processor instruction) 
), Wind River WindML drivers, and Microsoft Direct3D Mobile graphics support. Hybrid Graphics' Hybrid Framework, Mobile Framework, and Hybrid Core are compact OpenGL ES, OpenVG and Direct3D graphics products that have been integrated across many mobile phone platforms.

Both Hybrid Graphics and ALT Software are members of the Khronos Group, an organization that has shaped the evolution of the OpenGL API and OpenGL extensions for deployment in embedded systems. The synergies in this partnership are driven by the complimentary technologies employed in both ALT and Hybrid products.

"This partnership between ALT Software and Hybrid Graphics will allow both companies to serve customers deploying 2D/3D applications in embedded devices across the entire embedded computing industry," said Dan Joncas, Vice President of Sales at ALT Software. "Hybrid products are so widely used and respected in the mobile phone industry that they can be considered an industry standard. This collaboration will enable us to provide our mobile and embedded computing device clients with additional high performance graphics solutions as well as with more flexible and responsive customer support. Clients want post-sales support that is extremely responsive and sensitive to their project deadlines, from highly knowledgeable providers who can help in product deployment and system integration. Working closely with Hybrid will add to ALT's graphics expertise, which will enable us to support our customers more effectively."

"This partnership with ALT provides us with new opportunities to enhance the market we serve. ALT's customer base is more heterogeneous yet still has similar requirements as with Hybrid's customers within the mobile phone and platform business. ALT also has off-the-shelf products that complement our offerings in the EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets.  and APAC APAC Australian Partnership for Advanced Computing
APAC Agricultural Policy Analysis Center
APAC Asia and Pacific
APAC Asian Pacific American Coalition
APAC Adapted Physical Activity Council (American Alliance for Health) 
 markets, specifically in the graphics applications of automotive, avionics, and defense fields," said Panu Wilska, Vice President Sales & Marketing at Hybrid Graphics.

See ALT Software's Technology Demonstrations at Embedded World 2006 in Nuremburg, Germany, Feb 14-16, 2006

Anyone interested in learning more about ALT's 2D/3D OpenGL graphics software and hardware products are invited to view demonstrations in the Green Hills Software booth, located in Hall 10.0, Booth # 10-319, and in the MEN Mikro Electronik booth, located in Hall 12.0, Booth # 12-543.

About ALT Software

ALT Software provides high quality products and services for embedded device manufacturers. Their strengths are in software engineering, electronic hardware design and prototype development, with particular expertise in 2D and 3D graphics, video, audio, and wired/wireless networking. ALT's expertise crosses many market segments including avionics, automotive infotainment / telematics, consumer electronics, mobile devices, home entertainment, and industrial controls. Their clients range from small companies developing new products to Tier 1 electronics, aerospace, and automobile manufacturers developing next-generation technologies. For more information see www.altsoftware.com.

About Hybrid Graphics

Hybrid Graphics of Helsinki, Finland is the market leading embedded 2D and 3D graphics software provider. Hybrid has 12 years of experience in developing graphics technology solutions for consumer devices like mobile phones. Hybrid participates in several Java JSR standard groups and is a board member of the Khronos Group, the embedded graphics consortium responsible for OpenGL ES. Hybrid's clients are device and hardware manufacturers. The total reach of Hybrid's clients is well over 50 % of the existing mobile phone market. Hybrid's clients include Nokia, Ericsson, Philips, Samsung, and Symbian. For more information see www.hybrid.fi.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Feb 14, 2006
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