ALSTOM Arrives on Wall Street; Unique Events in New York, London, and Paris Mark the Start of ALSTOM's Life as a Publicly-Quoted Company.NEW YORK--(BUSINESS WIRE)--June 22, 1998--ALSTOM has organized spectacular promotional events in the three cities The Three Cities is a collective description of the three fortified cities of Cospicua, Vittoriosa, and Senglea on the Island of Malta, which are enclosed by the massive line of fortification created by the Knights of St John, the Cottonera Lines. where the Company began trading its shares today. Passers-by are invited to look on the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , London and Paris stock exchanges, familiar buildings of historic renown, in an entirely new light. At the same time, they will discover ALSTOM, its new name and visual identity. Each of these events demonstrates the qualities on which ALSTOM's own business approach is based: -- innovation -- performance -- adaptability New York ALSTOM revealed its new name today aboard a full-scale model of its double-decker, high-speed TGV TGV: see railroad. train, literally breaking through Broad Street in front of The New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. . The 80-feet long, 15-feet-wide model weighs more than 3 tons and took approximately six hours to install. Paris The Brongniart Palace is transformed into a vibrant fresco fresco (frĕs`kō) [Ital.,=fresh], in its pure form the art of painting upon damp, fresh, lime plaster. In Renaissance Italy it was called buon fresco to distinguish it from fresco secco, of red, blue and white. 700 balloons between 0.5 meter and 1.5 meter in diameter, bearing the ALSTOM logo, are held within the Palace walls. 700m3 of helium were required to inflate inflate - deflate them. London The London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. Tower becomes the backdrop for a giant 'canvas reveal' of the new ALSTOM. In the first such promotional event at the London Stock Exchange, a team of 12 climbers and riggers descended from the top of the Stock Exchange Tower to reveal an evolving canvas incorporating ALSTOM's new logo. Giant strips 16 feet high and 40 feet wide are simultaneously drawn down from the roof of the Tower, building up the visual image, visible from up to one mile from the city center. The four-hour 'reveal' covers 3900 square feet of the west side of the tower.
CONTACT: Pangea
Cynthia Reeder/Rene Celestin, 212/280-7891
or
ALSTOM USA
Bob Brown, 914/345-5192
or
ALSTOM, Paris
Jean-Georges Micol, 33.11.47.55.23.45
|
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion