ALR Technologies, Inc., Names Earle Palmer Brown Agency of Record.Business Editors NEW YORK--(BUSINESS WIRE)--July 26, 2000 Earle Palmer Brown, a division of epb.communications, was recently named agency of record for ALR ALR Administrative License Revocation ALR Agricultural Land Reserve (Canada) ALR Automatic Locking Retractor (seat belts) ALR Australian Law Reports (University of Tasmania Library) Technologies, Inc., a designer and marketer of pharmaceutical administration reminder products for both the veterinary and human pharmaceutical markets. Stan Cruitt, President of ALR Technologies Inc., and Jonathan Frattaroli, President of Earle Palmer Brown's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of office, jointly announced that the assignment includes public relations, advertising, investor relations and promotions. Billings were not disclosed. Based in Bellingham, WA, ALR Technologies, Inc., recently introduced ALRT ALRT Alert ALRT Advanced Light Rapid Transit ALRT Average Likelihood Ratio Test (TM) Pet Reminder(TM), a state-of-the-art product designed to increase pet owner compliance in the administration of monthly and daily animal health pharmaceuticals. Reminder products for human pharmaceuticals are currently in development and timing of the launch will soon be announced. Mr. Cruitt, who formerly directed the advertising and publicity for Novartis Animal Health, one of the agency's largest accounts, assigned the account to Earle Palmer Brown. "I am pleased to again be collaborating with Mr. Frattaroli and Earle Palmer Brown," said Mr. Cruitt. "Our past marketing and advertising initiatives were responsible for several successful product launches. I look forward to continued success with Earle Palmer Brown and the launch of ALRT(TM) administration reminder products." Earle Palmer Brown is one of the nation's largest independent integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or firms, with capitalized billings of $400 million. Founded in 1952, the agency is a pioneer in integrated marketing communications, providing advertising, public relations, direct marketing, sales promotion, design and new media services to a roster of clients that includes: Novartis, BlueCross BlueShield FEP See front end processor. , DuPont, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , The U.S. Mint, The U.S. Department of Treasury, and Revlon. Headquartered in New York, the agency has offices in Philadelphia; Stamford, CT; and Washington, D.C. epb.communications, also based in New York, is an international marketing communications network with more than $1.3 billion in capitalized billings and over 800 employees. Stan Cruitt President, ALR Technologies Inc. OTC Bulletin Board OTC Bulletin Board An electronic quotation listing of the bid and asked prices of OTC stocks that do not meet the requirements to be listed on the NASDAQ stock-listing system. Symbol: ALRT |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion