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ALPS Electric Developments Connector and Adapter for miniSD Memory Cards.


Business Editors/High-Tech Writers

ALPS Alps, great mountain system of S central Europe, c.500 mi (800 km) long and c.100 mi (160 km) wide, curving in a great arc from the Riviera coast on the Mediterranean Sea, along the borders of N Italy and adjacent regions of SE France, Switzerland, SW Germany, and  SHOW 2004

TOKYO--(BUSINESS WIRE)--Feb. 19, 2004

Featuring a Connector with Industry-Smallest Mounting

Surface in Its Class and an Adapter A device that allows one system to connect to and work with another. An adapter is often a simple circuit that converts one set of signals to another; however, the term often refers to devices which are more accurately called "controllers.  with Strongest

Twisting Resilience resilience (r·zilˑ·yens),
n
 in Industry

ALPS Electric Co., Ltd. (Pink Sheet:APELY) has announced the development of the SCJB SCJB Systematic College Johor Bahru  series of connectors and SCJC series of adapters for connecting to miniSD(TM) Memory Cards, which are expected to grow significantly along with a wider variety of more compact mobile devices. ALPS plans to start full-scale sample shipments from late February 2004. Both series will be on display at the ALPS SHOW 2004, which is to be held at the Hiten room of the New Takanawa Prince Hotel in Minato-ku, Tokyo for three days from May 26.

Cellular phones, digital cameras and other mobile devices are becoming more compact and thinner. In line with this trend, compact memory cards with different specifications have emerged. MiniSD(TM) Memory Cards offer the same functionality as SD(TM) Memory Cards but at half the size (20.0mm x 21.5mm x 1.4mm). The SCJB series of connectors and SCJC series of adapters are for miniSD(TM) Memory Cards.

SCJB Series Connectors

The SCJB series of connectors features the smallest surface mounting area A general locality where assigned forces of an amphibious or airborne operation, with their equipment, are assembled, prepared, and loaded in shipping and/or aircraft preparatory to an assault. See also embarkation area.  (23.4mm x 21.7mm x 2.2mm) and the longest media ejection ejection /ejec·tion/ (e-jek´shun)
1. the act of casting out or the state of being cast out, as of excretions, secretions, or other bodily fluids.

2. something cast out.

3.
 distance (4.5mm) in its class in the industry for miniSD(TM) Memory Cards, owing to owing to
prep.
Because of; on account of: I couldn't attend, owing to illness.

owing to prepdebido a, por causa de 
 ALPS' proprietary structure engineering technology accumulated in the development of products such as switches. As a result, engineering freedom is improved for set manufacturers and operability Operability is the ability to keep a system in a functioning and operating condition. In a computing systems environment with multiple systems this includes the ability of products, systems and business processes to work together to accomplish a common task such as finding and  is easier for users.

In addition, thanks to the Company's high-precision mold processing technologies, there are two contact points for connecting to media, realizing high shock resilience, a feature desired in mobile devices.

Moreover, the media detection switch, which detects when media is inserted or ejected, employs an innovative self-cleaning mechanism that gently rubs the contact point when media is inserted or ejected, stably ensuring high reliability against dirt.

Insertion and ejection of media is a push-push type construction where media is pushed into the slot when inserting, and pushed again when ejecting.

SCJC Series Adapters

The SCJC series of adapters offers high strength against twisting, a feature desired in mobile devices, owing to ALPS' proprietary construction that integrates a metal frame into the plastic body. The end terminal that connects to the media employs an innovative ALPS' construction that does not expose the fracture cross section, making it strongly resistant to corrosion for highly reliable contact points. In addition, the plastic body uses a proprietary end terminal protection construction, which hides the end terminal inside the plastic body, preventing buckling buckling

Mode of failure under compression of a structural component that is thin (see shell structure) or much longer than wide (e.g., post, column, leg bone). Leonhard Euler first worked out in 1757 the theory of why such members buckle.
 and damage when the media comes into contact with the internal end point. The SCJC series of adapters is ALPS' first adapter for a compact memory card.

Outline of ALPS Electric Co., Ltd.

Since its establishment in 1948 ALPS has grown as a comprehensive manufacturer of electronic components. At present ALPS is creating innovative high-value-added products in its main business segments -- Components, Magnetic Devices, Communications, Peripheral Products, and Automotive Electronics -- which are contributing to the advance of a digital society.

ALPS is a global company that carries out its operations with 23 production bases in 8 countries as well as 60 sales bases in 13 countries. Consolidated net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 in the year ended March 31, 2003 amounted to 601,816 million yen.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 19, 2004
Words:564
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